“If I were to evaluate the condition of the component market in 2011 with a single word, I would use the word 'difficult'. “Difficult†has two meanings. First, it is difficult to do business in 2011; second is disaster, and 2011 is also a disaster. In a year of frequent occurrences, the Japanese earthquake and flooding in Thailand have had a major impact on the entire component market. Looking ahead to 2012, it is expected that the growth of the entire electronic components market will be less than 10%.†The 24th held in Huaqiang Electronic Network At the Business Forum, Jason, executive director of Anda Technologies of Singapore, summarized the 2011 component market and looked forward to the 2012 market.
Looking back at 2011, the entire electronics industry was turbulent. The global industrial chain panic triggered by the Japanese earthquake at the beginning of the year has not yet dispersed. The unexpected flooding in Thailand triggered a new crisis. The continuing European debt crisis is even worse for the electronics industry. Upstream and downstream companies have encountered varying degrees of impact.
Summing up the difficulties faced by the electronics industry in 2011, Jason stated that it mainly reflected in the following aspects: First, low export demand; second, high domestic inflation; third, risks caused by exchange rate fluctuations; export-oriented enterprises maintained a wait-and-see attitude and kept on stocking. Prudence; Third, from the original factory to the distributors to the terminal manufacturers, the inventory is at a high level; Fourth, the rate of profit decline; Fifth, the market is sluggish, resulting in the loss of talent or shortage; Sixth, the cash flow is not smooth; Seven is this year's The off-season is particularly long. Since June, business has begun to decline, gold, nine silver and ten have ceased to exist, and the deserted market conditions have continued until December.
Another market data shows that the inventory of electronic components has been adjusted to the recent high, Q3 semiconductor inventory days record high of 83.4 days. Although the market demand for components is still in the doldrums, Jason believes that there are often opportunities in the crisis.
“Currently, individual brands are out of stock, such as products around hard drives, especially Japanese brands affected by floods. This may also be an opportunity. In addition, some new applications may appear in the next generation of electronic products. This may also be a Opportunity," Jason said, "there is no guarantee that the supply chain will have reached a high level of inventory, and the supply chain will be in short supply in 2012."
For the overall market for components in 2012, Jason believes that there will be no significant improvement and is expected to grow by less than 10%. "But some new designs and products as well as traditional maintenance, R&D and automated manufacturing will still bring opportunities to some companies." Jason said that compared to European and American countries, China's market potential is even greater, LED lighting, cloud computing, LTE Areas such as communications, portable medical electronics, and hybrid vehicles will bring new business growth points.
In Jason's view, the economic recession and recovery are also a purifying process for the market and will make big companies more powerful. For companies, the more faced with uncertain market prospects, the more they should maintain a peaceful mind, take a long-term perspective, and think calmly, how to better serve customers, create value for customers, and form their own Differentiated strategies are very important.
In order to better respond to the 2012 challenges, Jason believes that component distributors must have the following elements: good company reputation, excellent product quality, rapid response capability, supply device types, superior product prices, continuous supply capability , E-commerce capabilities, market forecasting capabilities, supply and logistics service support. In the face of the current cold winter, it is also a good time for companies to devote themselves to the cultivation of internal strength.
Looking back at 2011, the entire electronics industry was turbulent. The global industrial chain panic triggered by the Japanese earthquake at the beginning of the year has not yet dispersed. The unexpected flooding in Thailand triggered a new crisis. The continuing European debt crisis is even worse for the electronics industry. Upstream and downstream companies have encountered varying degrees of impact.
Summing up the difficulties faced by the electronics industry in 2011, Jason stated that it mainly reflected in the following aspects: First, low export demand; second, high domestic inflation; third, risks caused by exchange rate fluctuations; export-oriented enterprises maintained a wait-and-see attitude and kept on stocking. Prudence; Third, from the original factory to the distributors to the terminal manufacturers, the inventory is at a high level; Fourth, the rate of profit decline; Fifth, the market is sluggish, resulting in the loss of talent or shortage; Sixth, the cash flow is not smooth; Seven is this year's The off-season is particularly long. Since June, business has begun to decline, gold, nine silver and ten have ceased to exist, and the deserted market conditions have continued until December.
Another market data shows that the inventory of electronic components has been adjusted to the recent high, Q3 semiconductor inventory days record high of 83.4 days. Although the market demand for components is still in the doldrums, Jason believes that there are often opportunities in the crisis.
“Currently, individual brands are out of stock, such as products around hard drives, especially Japanese brands affected by floods. This may also be an opportunity. In addition, some new applications may appear in the next generation of electronic products. This may also be a Opportunity," Jason said, "there is no guarantee that the supply chain will have reached a high level of inventory, and the supply chain will be in short supply in 2012."
For the overall market for components in 2012, Jason believes that there will be no significant improvement and is expected to grow by less than 10%. "But some new designs and products as well as traditional maintenance, R&D and automated manufacturing will still bring opportunities to some companies." Jason said that compared to European and American countries, China's market potential is even greater, LED lighting, cloud computing, LTE Areas such as communications, portable medical electronics, and hybrid vehicles will bring new business growth points.
In Jason's view, the economic recession and recovery are also a purifying process for the market and will make big companies more powerful. For companies, the more faced with uncertain market prospects, the more they should maintain a peaceful mind, take a long-term perspective, and think calmly, how to better serve customers, create value for customers, and form their own Differentiated strategies are very important.
In order to better respond to the 2012 challenges, Jason believes that component distributors must have the following elements: good company reputation, excellent product quality, rapid response capability, supply device types, superior product prices, continuous supply capability , E-commerce capabilities, market forecasting capabilities, supply and logistics service support. In the face of the current cold winter, it is also a good time for companies to devote themselves to the cultivation of internal strength.
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