On June 27, 2018, the 2018 International New Display Technology Exhibition opened at the Shanghai New International Expo Center! This exhibition reflects the most advanced display technology and the most cutting-edge display industry development trend. Some people even lament: "The new display is ushering in a profound Chinese "era."
"It is expected that around 2019, China will become the world's largest flat panel display production base." Liang Xinqing, executive vice chairman and secretary general of the LCD branch of China Optics and Optoelectronics Industry Association, said at the opening ceremony of the exhibition that China has announced plans for flat panel display production lines. The investment has reached 800 billion yuan. Among them, the investment in LCD panels exceeds 500 billion yuan. In the huge changes in the global display industry structure, it is actually an industrial transformation. China has a broad application market and superior environment, attracting global panel and material manufacturers to invest here.
New pattern of display industry in China
From 1998 to 2018, China began to try to produce display panels independently. In the past 20 years, China's display panel industry has gone from catching up to following and gradually leaping to become the number one production scale. Especially in the past ten years, with the support of relevant national policies, funds and technology, China's new display industry has ushered in an unprecedented new pattern.
Domestic display panel companies including BOE, Tianma Microelectronics, CLP Panda, Hehui Optoelectronics, Chongqing Huike Jinyu Optoelectronics and other domestic display panel companies have made considerable progress with the continuous expansion of domestic display applications.
According to IHS Markit data, BOE’s display shipments reached nearly 400 million in 2017, ranking first in the world continuously. Among them, the market share of smart phone LCD displays and tablet computer displays in the display and sensor business continued to remain the world's largest, notebook computer displays rose to the world’s largest market share, TV displays rose to the second in the world, and monitor displays The screen remains second in the world.
"Because of the Internet of Everything, ubiquity and smarter demand, more challenges are presented to ports. Display products, as an indispensable part of ports, usher in new development opportunities." A related person from BOE at the exhibition said.
At the exhibition site, BOE, Tianma Microelectronics, Chongqing Huike Jinyu Optoelectronics and other companies also exhibited product portfolios and related technologies including 4K TV panels, 8K TV panels, and OLED displays.
Flexible display is one of the main trends in the development of display technology in the future. Its screen substrate uses plastic materials to replace traditional glass, highlighting the advantages of thinness, portability, and bendability. In this exhibition, flexible display products have received unanimous attention.
Manufacturers such as BOE, Tianma Microelectronics, and Hehui Optoelectronics all exhibited their flexible display products in applications such as smart phones, car displays, and wearable devices.
BOE Folding Display
Tianma Microelectronics flexible OLED display
"This product adopts flexible AMOLED technology, which has the characteristics of bendability, ultra-light and thin, anti-fragmentation, and excellent display. It can achieve the effect of bending under a radius of curvature of 3mm." Tianma Microelectronics staff said, flexible display products can be widely used It is used in smart phones, tablets, wearable devices and other fields to meet the display requirements of any surface form and expand the imagination and application space of product design.
With the increasing demand of consumers for higher definition, 8K has become the next focus of competition among TV companies. It is estimated that domestic shipments of 8K TVs will reach 4.68 million units in 2021. Panel manufacturers such as Samsung, BOE, LGD, Innolux, and AUO are all concentrating their efforts to accelerate the development of 8K panels. 8K TV panels have also become protagonists in the booths of multiple panel companies in this exhibition.
CLP Panda 8K TV Panel
BOE 8K TV Panel
Show new opportunities
With the development of the Internet, the Internet of Things and 5G technology, the era of "big connections" is coming fast, and display screens will be everywhere in the future. From the interconnection of everything to the display of everything, the display, especially the flexible display, will play a vital role. Show that key materials are also ushering in new development opportunities in this market change.
At this exhibition, display material giants such as Merck, Dow, JNC, and tesa tape also displayed their latest products and technologies in the fields of liquid crystal materials, pressure-sensitive adhesives, optical films, and transparent display tapes.
Merck booth
Merck exhibits
"The Chinese display market is getting bigger and bigger, and we also put the focus of development on the Chinese market, and strive to continuously introduce new technologies and products to meet the needs of Chinese display panel companies."
Shigeru Kibe, General Manager of Genchi Liquid Crystal Materials (Suzhou) Co., Ltd.
Tesa tape flexible OLED display tape solution
This exhibition also specially set up an innovative display display area to showcase a group of display products and technologies known as the best in the “vision†world, including the largest metal oxide panel products, the largest splicing display, and vision The most shocking OLED display, the most Chinese display product in the Horizon, the most transparent display in the Horizon, the hardest display product in the Horizon, and the most popular conference tablet in the Horizon, attracted a large number of visitors.
Innovative display area
Hikvision LED transparent screen
The most stunning OLED display in the horizon
Benefiting from the improvement of mobile communication technology and the evolution of computing methods, the high-speed wireless communication environment is gradually established and complete, and terminal products continue to strengthen computing functions, multimedia applications and information functions, with the development of rich software and hardware and complete ecosystems, high-quality audio-visual and giant The amount of information is ubiquitous, showing a closer connection with mobile communications.
At the same time as the 2018 International New Display Technology Exhibition, the 2018 World Mobile Communications Conference officially kicked off. Operators and terminal companies, including China Unicom, Lenovo, China Mobile, Huawei, and Datang Telecom, launched a 5G technology show. It is understood that the theme of this conference is "Meeting a Beautiful Future". The 7 exhibition halls will be divided into 4YFN start-up zone, IoT zone, smart city zone, robot zone, VR/AR/MR zone, and mobile terminal zone. New mobile technology that will have a major impact on people's future lives. It is expected to attract more than 60,000 participants from more than 100 countries and regions around the world to jointly present and share the tremendous changes that mobile technology has made to our current and future lives.
The 2018 International New Display Technology Exhibition showcased the world's leading scientific and technological achievements and products of the entire industry chain of the display industry in a multi-dimensional and systematic manner. While displaying multiple display products, there are also related forums for in-depth discussions at the same time. The new display has been fully integrated into all aspects of human social life, not only has become the core of global interconnection, but also provides an important innovation platform for the development of smart phones, wearables, and vehicle displays.
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