From the end of last year, the surge in home appliance industry prices continued to spread after the Spring Festival. In this regard, the most intuitive feelings of consumers are that not only some traditional brands, but also some Internet brands have begun to join the tide of price increases. In particular, the price increase of Internet brands, which have always been known as “low pricesâ€, have caused consumption. The attention of the person.
On September 18 last year, LeTV, an Internet TV brand, publicly announced that, due to the continuous rise in panel prices, LeTV will increase the price of the fourth-generation LeTV Super TV models by 100 yuan; two months later, LeTV once again vocalized and raised the price of some models. Some models, such as the 55-inch model, increased the price by 100 yuan for each model, and the price for each part of the 65-inch model increased by 300 yuan.
LeTV’s old rival, Xiaomi TV, also made price adjustments for some of its television products in January 2017: the 3D TV with a 48-inch millet rose from 2,999 yuan to 2,299 yuan, while the 55-inch rose from 3,499 yuan to 3,699 yuan. On February 8th after the Spring Festival, Xiaomi TV again adjusted its price through an announcement issued by the official Weibo. The 48-inch and 55-inch millet TV 3S were raised to 2,599 yuan and 3,999 yuan respectively.
Many consumers are very puzzled. Why does Internet TV, which has always been a low-cost, cost-effective selling point, join the ranks of rising prices? Some industry analysts have analyzed this: First of all, due to tight panel supply last year, panel downstream industries such as color TVs, mobile phones and other industries have been affected, causing different price increases; this is why it is not just Internet brand television. But the entire color TV industry is increasing the price of the reasons; Second, starting in the second half of last year, all aspects of the appliance industry chain: bulk material prices, logistics costs and labor costs are rising, so TVs, air conditioners, washing machines, refrigerators and other home appliance manufacturers Also in the corresponding price adjustment, the household electrical appliance industry has emerged the overall trend of rising, in this environment, the brand is often difficult to keep its own.
Some experts believe that after the price adjustment, the overall price level of Internet TV products has risen. The past “low-price era†may have ended, and it will enter a new market stage: the future Internet TV brands can no longer simply fight price wars. Instead, it is necessary to fight service, fight content, fight experience, and use more and more comprehensive factors to attract consumers; Internet brand manufacturers should also actively guide users, so that users no longer only pay attention to prices, but more comprehensive understanding of products. The performance and experience. Experts also remind consumers that in the face of the new trend of Internet TV, consumers should also actively change their mentality, return the consumer concept to rationality, and go beyond “low-cost errorsâ€. After comprehensive consideration of products, select products that are more in line with personal needs.
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