Jiangmen Free Light Digital Lighting Factory is a professional manufacturer of LED lighting and display products. This year, the company expanded its production scale and strengthened the development of the domestic market while continuing to export the LED lamp cup business, focusing on the promotion of LED guardrail tubes.
Ms. Xiao Wenjuan, deputy general manager of the plant, said that after more than two years of market expansion, Freedom Light has established its market position in North China and Northeast China, and its products are widely used in government office buildings, hospitals, hotels, plazas and bridges. Facilities; this year, Freedom Light will work hard to develop a first-tier city market such as Beijing and Shanghai, and find local distributors to establish a market network.
In the process of attracting investment, the light of freedom values ​​the dealer's operating strength, reputation and character. Since Free Light's products mainly rely on engineering wholesale channels, Free Light hopes that such dealers can have certain public relations and engineering service capabilities. The Light of Freedom will give the dealer a business target every year, and distribute the goods to the dealer at the ex-factory price. If the dealer can complete the task, he will give the corresponding quantity of the product as a rebate; for the dealer who can not complete the sales task according to the contract, Take corresponding measures according to their strength and reputation.
Freedom of Light strictly requires dealers, but also strongly supports dealers, especially to carefully maintain market order. Only one dealer is developed in a regional market. It is not as greedy as some manufacturers, so it will only be chaotic. The position eventually affected the market sales and the reputation of the manufacturer. Free Light's support for dealers is also very practical. For example, in the printed materials of products sent to dealers everywhere, the contact information of Freedom Light is never specified, but the dealers are required to add their own contact information, just to Avoid affecting the dealer's customer resources; Freedom Light will also provide the customer information obtained to the relevant dealers.
Of course, to attract dealers, you must first have good products. Xiao Wenjuan said that the biggest advantage of Freedom Light is quality. Freedom Light introduces advanced equipment to produce its own light source, and at the same time purchases high-quality chips. Free Light has established a strict procurement control system. It examines suppliers like survey dealers and selects excellent manufacturers as designated suppliers of upstream components. This makes the product of Free Light guaranteed in quality. After the dealers use it, they think that the product of Free Light is very good. Moreover, the price of Free Light's products is not high, and the after-sales service is also fully done. For example, the products are replaced within one year (except for special cases), and the dealers provide engineering design solutions and one-stop service for tracking services.
This series of advantages has brought many dealers to the Light of Freedom. At first some dealers did not accept the light of freedom, but after trialing the product, they gradually realized that they could trust. After they became dealers of Freedom Light, they clearly demanded that the Freedom of Light should not develop new distributors in the local area, that is, they are willing to develop local cities for free light. This is the case for more than two years, dealers everywhere. Loyalty has been high and there is basically no loss. Xiao Wenjuan proudly said that I am not worried that customers will be snatched away. Since the beginning of this year, the business of Freedom Light has been very busy, and there is no such so-called off-season. At present, Freedom Light is in the midst of an intense implementation of a million-yuan project in Inner Mongolia to present the 60th anniversary of the upcoming Inner Mongolia Autonomous Region.
The Light of Freedom pays special attention to the northern market. Xiao Wenjuan has traveled all over the northern market recently and has a more detailed understanding of it. She believes that the space of LED lighting in the northern market is larger than that in the south, because the government departments in the northern region pay more attention to the application of LED lighting in urban construction. According to reports, the actual demand for LED lighting products in the northern market has been very large, generally bulk wholesale sales, the price of rainbow tubes, guardrail tubes and other products are also very low, for example, in Harbin, LED guardrail tubes in the market is like selling cabbage As usual. The Light of Freedom is confident to take it to the next level in the northern market.
The expansion of production and sales has placed higher demands on the management level of Freedom Light. Xiao Wenjuan believes that LED guardrail tubes have similarities with energy-saving lamps in terms of manufacturing methods. In order to improve production and quality, it is necessary to introduce mature production models of energy-saving lamps. Of course, the production management mode of energy-saving lamps should be combined with the specific technology of LEDs. Program, so that you can streamline the production of LED guardrail tubes in the same way as energy-saving lamps. The first and foremost thing is to introduce relevant management talents. Freedom Light has already recruited a group of excellent management talents from some well-known energy-saving lamps companies. At the same time, it has hired a group of skilled workers from some LED companies, and let these skilled workers help new workers and improve their production. skill. The Light of Freedom is also choosing some excellent market management personnel to join in order to adapt to the ever-expanding market scale. The requirements of the Freedom Light for market personnel are not many people but competent and responsible. Xiao Wenjuan said that managers are the backbone of the company, and excellent management personnel can train an excellent team of employees. As long as the management staff is stable, the light of freedom can develop healthily and rapidly.
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