Following the strong sales performance in the field of high-end large screens during the Golden Week of November, Hisense held the 2018 Autumn Product Tasting Conference-Guangdong Station on October 11, displaying comprehensive AI TV U7, U8, U9 and laser TV L5, High-end flagship products such as L7. Wang Wei, executive deputy general manager of Hisense Electric Marketing Company, revealed at the meeting that Hisense TV has made a major breakthrough in AI operating system. Laser TV has become a current TV consumer by virtue of its large screen, AI control, and health and eye protection. The "mainstream option" for upgrading and upgrading has performed particularly well in the Pearl River Delta and other developed regions.
Since the launch of the artificial intelligence TV system VIDAA AI in January this year, Hisense has continuously upgraded the AI ​​operating system and demonstrated its breakthroughs in intelligent scene automatic recognition technology at this tasting meeting. Relying on this important technology, Hisense AI operating system can automatically identify and analyze the images being broadcast on the TV screen, realize automatic switching of intelligent scenes such as standards, games, movies, news, sports, etc., and match the best audio-visual program according to the type of program. This technology has taken the lead in the application of Hisense U8 TV new products, and will be simultaneously upgraded to Hisense U7, U9, L5 laser TV and other main products.
As a leader in domestic color TV sets, Hisense has been deploying high-end large-screen product strategies many years ago, starting a revolution with laser TVs, and continuously dropping laser TV sizes from 150 inches, 120 inches, and 100 inches to 80 inches. "Large screen" is undoubtedly the biggest advantage of laser TV, and "eye protection" has become the exclusive advantage of laser TV. According to the comparative evaluation results of laser TVs and LCD TVs conducted jointly by the Saixi Laboratory of the China Electronics Standardization Institute and the ophthalmologists of Peking Union Medical College Hospital, watching laser TV is more comfortable than watching LCD TV, and it is more conducive to eye protection. Department of health.
A series of advantages made Hisense Laser TV's hot sales in 2018. According to data from Zhongyikang, as of the 40th week of this year, the sales volume of Hisense TV in the 65-inch and above large-screen market has increased by 52.49% year-on-year, and the sales volume of Hisense laser TV has increased by 481.61% year-on-year, at 80 inches and above. The market share of sales reached 55.36%, accounting for half of the country. It is worth mentioning that Hisense Laser TV has performed particularly prominently in Guangzhou and Shenzhen in the Pearl River Delta since the beginning of this year. Sales in the Shenzhen market increased by 900% year-on-year and 700% in the Guangzhou market, far ahead of the national growth rate.
At present, the Chinese TV market has entered a stage of stock competition, and upgrading has become the main motivation for consumers to buy TVs. Large screens, artificial intelligence, and health and eye protection have become hot demand for color TV consumption. Hisense TV, which specializes in high-end smart large screens, will undoubtedly lead the new trend of China's color TV update.
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