Amazon recently acquired the smart home device startup Ring, which is estimated to be worth about $1 billion. Compared to Whole Foods Market's $13.7 billion, it is much lower, but it is the second largest acquisition in Amazon's history. Like all acquisitions, it’s a glimpse of JeffBezos’ vision for the future.
According to Bloomberg's analysis, in the short term, Ring is like Amazon's part of Alexa's complete ecosystem, and it also gives Amazon a tool to compete with Google and Apple in the smart home market.
Alexa now offers quite a lot of features, but if users can control the security system via Alexa, open the locked door, or display the visitors through the doorbell, there will be a considerable bonus in competitiveness. Google also understands that this market has significant business opportunities, so it decided to release the $229 Nest doorbell in the spring and the Smart Home Mini for free.
Alexa currently works with a number of third-party smart home products, with Ring's doorbells, monitors and other accessories, Amazon will have the opportunity to accelerate the development of these products and make them part of Alexa. Amazon also bought Blink, a similar company, in 2017.
In the medium term, the acquisition of Ring will help Amazon fight against sly thieves. In the United States, the problem of parcel theft is getting worse. Amazon’s solution is to ask the delivery person to take a photo of the package left in front of the door and send the photo to the customer. Despite this, Amazon's same-day delivery service is still awkward in neighboring areas with high crime rates.
Amazon launched the Amazon Key in 2017. The main security system will be authorized to unlock after confirming that the security is safe. The smart door lock system used by this product is provided by other companies. Ring products do not include door locks, but if Amazon has mastered all the components, it should also build the same product.
In the longer term, Ring will also be a good helper for Amazon to deliver fresh food to the government. In general, it is not a good idea to ship fresh food with cartons filled with dry ice, and guests may be mad because they have to deal with huge cartons. If Amazon can master the security system, doorbell and door lock at the same time, the delivery staff can walk into the door and place the fresh food in the refrigerator for the guests.
As smart home services become more diverse, Amazon's future will not only provide goods or fresh food delivery services, but the scope may extend to a variety of services, so security systems will become increasingly important. In fact, to maintain the current pace of growth, not just to sell goods, Amazon must start selling services, the acquisition of Ring is to go further in this direction.
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