“Comprehensively, the entire LED industry experienced a fierce change after the price increase, expansion, mergers and acquisitions and environmental impacts in 2016. In 2016, lighting companies are looking for their own high-margin segmentation “Blue Ocean†market and special Application areas, such as plant lighting, intelligent lighting, automotive LEDs, UV LEDs and IR LEDs, take the differentiated route and avoid the “Red Sea†competition of blue LEDs. As far as the environment of LED lighting is concerned, the whole industry is sticking to it. Transformation is the only way to go."
A few days ago, Jiangmen successfully held the “New Year's Forum of LED·2017·LED Discovery Forum and the 5th China LED Industry Billboard Award Ceremonyâ€, Director of Guangdong Semiconductor Lighting Industry Joint Innovation Center (GSC), and Dean of Guangdong Gaozhi Emerging Industry Development Research Institute Qi Shirong made an important speech report on the same day. The dry goods were full, and the think tank Junte put it into a text, one by one, to Yi Zhiyou. Due to space limitations, yesterday I took the lead in releasing the first part of “Interpreting LED's cutting-edge policy. What development opportunities can be grasped in the future?†Today, the second part of it is “Analysis of the status and characteristics of China's LED industry in 2016â€.
1. The layout and development status of China's LED industry
According to statistics, from the perspective of the regional layout of the development of the domestic LED industry, the current LED industry in China has formed five major regions in the Pearl River Delta, the Yangtze River Delta, the Bohai Rim, the Laos and the Midwest. More than 85% of LED companies are distributed in these five regions. Areas.
Back in 2015, the global packaging manufacturers Top10 ranked Chinese manufacturers have occupied three seats. The strength of China's power in the global LED industry is getting heavier and heavier. It can be seen that the original US, Japan and Europe are leading, and the situation of South Korea and China is being rewritten.
2015 Global LED Packaging Manufacturers Revenue Top10 Ranking
As China enters the “new normal†of economic growth and shifting, industrial restructuring, and development mode change, China's semiconductor lighting industry is facing a situation of overcapacity, and the growth rate has been maintained in the overall situation of maintaining a continuous upward trend. Slowly, it began to move from “high-speed†growth to “medium-speed†growth. According to CSA statistics, in 2016, the overall market size of China's semiconductor lighting industry reached 521.6 billion yuan, an increase of 22.8% compared with 2015. Compared with the annual growth rate of more than 30% in the past 10 years, the growth rate has dropped significantly.
In 2016, LED general lighting is still the first driving force in the application market. The output value of the general lighting market reached 204 billion yuan, accounting for 45% of the total application market, up from 47% in 2015 to 47.6% in 2016. Display applications due to the rapid rise of small-pitch LED display technology, the scale of about 54.8 billion yuan, accounting for 12.8% of the overall application market. With the increasing use of LED lamps for high-end models such as Mercedes-Benz and BMW, LED automotive lighting grew at a high rate in 2016, up 33.8% year-on-year, accounting for 1.4% of the overall application market.
At the same time, China's LED core technology is also making breakthroughs. With the development of China's LED industry, especially the strong promotion of China's technological innovation in recent years, the gap between China's LED industry key technology and international level has further narrowed, and it has become the largest LED production, export and application country in the world.
China's LED industry development technology roadmap
According to relevant analysis data, in 2016, China's power-type white LED industrialized light efficiency 160 lm / W (international manufacturers 176 lm / W); power-based silicon-based LED chip with independent intellectual property rights industrialized light efficiency 150 lm / W , reaching the international leading level; deep ultraviolet LED technology is further improved, 280nm deep ultraviolet LED room temperature continuous output power exceeds 20 mW, is in the world advanced level; white light OLED light effect exceeds 120 lm / W; LED small pitch display products industrialized minimum spacing Has reached 0.9mm (P0.9).
2. Exports of China's LED key areas
In the export situation of China's LED key areas, after years of rapid growth, in 2016, China's LED key areas of product exports began to decline. According to customs data, in January-November 2016, the export of China's top ten key areas of LED products was 36.174 billion US dollars, down 13.57% year-on-year. It is estimated that the annual export volume will be about 40 billion US dollars. Among them, the export of LED lighting products was 18.853 billion US dollars, down 6.92% year-on-year; the export of LED display was 1.161 billion US dollars, down 4.31% year-on-year; the export value of LED chips was 3.942 billion US dollars, down 54.85%.
According to customs data, from the January-November 2016 China LED lighting segment product export scale, the top three exporters are ceiling lights, projection lights, panel lights.
Among them, Europe and the United States is still the main market for the export of LED products in China. From January to November 2016, the top ten export markets for LED products in China were the United States (accounting for 25.63%), Hong Kong (9.07%), the Netherlands (5.79%), Germany, the United Kingdom, South Korea, and Japan. , Singapore, India, Australia, etc. In 2016, the “One Belt, One Road†market for China's LED key areas was 7.371 billion US dollars, accounting for 20.38% of the country's LED key areas.
3. Market segmentation, manufacturers transfer to niche-type applications
In addition, the LED lighting application market has been segmented, and many domestic manufacturers have accelerated their transfer to niche-type applications. In fact, in the face of the decline in the price of LED lighting products, domestic LED companies are looking for a segment of the field, LED manufacturers have accelerated into the niche-type applications, from LED to LED+. From the perspective of the enterprises of the LED industry in 2016, the chip companies are extending the semiconductor integrated circuits, the mid-stream packaging expansion market segment, the downstream lighting exchange education and the media field.
China's LED key areas of major export markets from January to November 2016
4. M&A integration, industry consolidation and reshuffle
In the past year, M&A integration can be said to sing the main theme of the industry, and the industry's integrated reshuffle and upgrade acceleration. Looking back at the LED industry M&A drama in 2016, the industry's integrated reshuffle and upgrade acceleration, except for some mergers and acquisitions, such as the United States on the grounds of national security, obstructing China Hongxin Investment Fund's acquisition of Ai Siqiang, LED industry 2016 There were about 40 acquisitions of large and small, and the amount of mergers and acquisitions has exceeded 30 billion yuan.
The characteristics of M&A can be summarized into three points: 1. The acquisition becomes a luxury purchase; 2. The overseas acquisitions increase and the resistance is also blocked; 3. The cross-border mergers and acquisitions increase, the main areas are sports, education, VR, drones, medical and health fields, etc. .
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