Big data helps traditional enterprises optimize the market for e-commerce trillions

Along with the supply-side reform and the promotion of national strategy such as "Made in China 2025", China's B2B e-commerce has ushered in a period of rapid development, and B2B e-commerce is brewing a new revolution.
Big Data Helps Traditional Enterprises to Optimize E-Commerce Markets E-commerce companies such as Alibaba and HC Network are accelerating the layout of domestic and foreign businesses. While focusing on the services of manufacturing enterprises, they start with the habit of cultivating users and use SaaS software. And big data analysis, changing the procurement and sales process of traditional enterprises, helping enterprises optimize the supply chain and inciting the e-commerce trillion-dollar market.

Traditional companies: the supply chain is not smooth circulation redundancy <br> <br> to manufacturing production deal, for example, from the purchase of raw materials to finished products for sale, integration of multiple resources, logistics, capital flow, information flow and so on. Before the emergence of B2B e-commerce, commodity trading can only be carried out offline, geographical restrictions are obvious, and it needs to be resold through multi-level suppliers, which not only raises transaction costs, but also has problems such as misplaced supply and demand information and inefficiency.

The country's efforts to promote supply-side reform, convenient online transactions and the application of big data technology have made more and more traditional enterprises feel the charm of "Internet +" and have turned their attention to third-party platforms. In fact, the B2B e-commerce platform with certain strength has a good data foundation in both the number of users and the transaction volume, providing relevant services for SMEs, obtaining accurate traffic and reducing transaction costs.

With big data + SaaS B2B service providers to create electricity under a new supply chain <br> <br> with a different line transactions are, B2B electricity providers to supply chain integration, logistics, finance, software applications and other related service providers, industry ecosystem reconstruction To solve the problems of low efficiency, mismatched supply and demand of traditional enterprises, and enable enterprises to achieve "smart procurement, on-demand production" to achieve the purpose of reducing costs and improving production efficiency. It can be seen that B2B e-commerce is the best entry point for traditional enterprise reform.

Foreign scholars have proposed the concept of "tools first". The B2B e-commerce platform uses tools to attract sellers or buyers, starting with the habit of cultivating users, and then infiltrating the transaction into the platform, thereby changing the original supply and demand relationship. SaaS compensates for the information asymmetry caused by the lack of big data in B2B e-commerce. As a platform for inter-enterprise procurement transactions, B2B e-commerce has extended and supplemented the upstream and downstream services of enterprises, and built a business service ecology with SaaS. ring.

When the user uses the SaaS software, the system records the relevant behavior trajectory and feeds it back to the platform, which becomes the basis for the platform to personalize the push. Not only that, but the platform can also provide more value-added services and analyze larger business opportunities by analyzing user spending habits. In general, the platform can use SaaS software to record user behavior and provide accurate traffic through upstream and downstream related raw material accessories and alternative suppliers through data integration analysis.

The domestic e-commerce platform has already turned its attention to big data application research. For example, Alibaba's Ali Research Institute focuses on economic data such as e-commerce ecology, industrial upgrading, and consumption trends. While another mainstream B2B e-commerce platform in China is full of responsiveness, it is specialized in manufacturing enterprises, not only focusing on creating a "SaaS+ website platform" model, optimizing the production efficiency of the enterprise from the upstream of the supply chain, but also from the C-side layout, through its new product launch platform. ——Tianyi OBM Innovation Manufacturing Mall provides new product display, market forecasting, crowdfunding and other services for enterprises with independent brands, making the big data on the platform become an intuitive and accurate production basis, promoting the upgrading and transformation of traditional enterprises, and reforming the supply side. And the promotion of "Made in China 2025".
Big data helps traditional enterprise optimization, spurs e-commerce trillion market

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