Another year when the TV big promotion! Numerous new TV conferences for color TV companies have been completed, and the May Day holiday will see TV products for the new year also usher in the test of the market and consumers.
As the time for getting closer is getting closer and closer to the news, a Chinese TV giant has recently issued a wolf sales index for OLED organic TV. Within a short period of time from May 1st, the country must complete the required sales volume. 10,000 units.
The biggest difference, positive battle
According to Xiao Bian understand, before this, whether it is foreign-funded LG Electronics, or domestic Skyworth, Konka or Changhong, although they have all introduced OLED organic TVs, but none of them have set OLED organic TVs as their LCD TVs. Hard sales indicators.
This news means that this year's positive decisive battle between OLED organic television and LCD TV may begin during the May 1st promotion period. This may also be the biggest difference between China's color TV market this year and previous years.
Why do color TV companies give rigid sales targets for OLED organic TV is a major signal? Because in the past, OLED TVs in the public opinion on the outside world to the impression that the price is too high, the production capacity is insufficient, the market lags behind, users hard to find traces and so on.
If the color TV companies dare to release the words, to complete the quantitative sales target of 10,000 units, at least illustrate two issues. The first one is the source of goods. The current OLED organic TV production capacity of color TV manufacturers is fully able to meet this new color TV display technology product and fly into the homes of ordinary people, which means that the popularity of OLED organic TV is in sight.
Think about the 4K TV of that year, from the beginning to the big popularity, the speed of entering the ordinary user's living room is far faster than the plasma TV, 3D TV, LED LCD TV and so on.
The second is the price. In 2013, the price of an OLED organic TV was unattainable. The average person could not afford it, but now, the retail price of a high-end 4K OLED organic TV is very close to the price of high-end LCD TVs. Users who can afford 55-inch to 65-inch high-end 4K LCD TVs are now fully able to afford 4K OLED organic TVs of the same size.
Snatch the big cake and increase the number of players
I believe many people have already guessed that this Chinese color TV company is Skyworth (SKYWORTH). In the past two years, only Skyworth, a domestic color TV company, was particularly interested in the promotion and sales of OLED organic TV products in the Chinese market. As a result, many consumers talked about OLED, saying that they are bound together.
According to Xiaobian, Hong Kong-listed company Skyworth Digital (0751.HK) also holds a minority stake in LGD Guangzhou Line 8.5. Its relationship with LGD's industry chain is unclear, and LGD is now the only company in the world Manufacture of OLED organic TV panels upstream manufacturers.
In addition to LGD, it is said that China's panel leader, BOE, will also mass produce large-size OLED TV panels this year. This is undoubtedly a new benefit for Chinese color TV companies. Because there are more and more OLED enterprise players from the upstream, midstream, downstream, content to the device periphery, this is very useful for the growth of the entire market cake.
Therefore, one is the supply of stable panel production capacity from the upstream, and the other is the achievement of technology development and patent reserves that Skyworth has spent on OLED organic television for many years. One is more and more participants, and the combination of several, not only makes OLED organic TV. The supply has been raised and the price has dropped, which has also made the popularity and feedback of this new display technology TV product far exceed expectations.
Industry analysts believe that from the point of view of replacement of color TVs, OLED organic TVs will replace LCD TVs at a much faster rate than LCD TVs would replace CRT TVs. Consumer demand for quality of consumer electronics products is high. Rising, the retail price of an ordinary 4K LCD TV may not be as good as that of a high-end smart phone. Therefore, high-end color TV users will have a high probability of switching to 4K OLED organic TVs.
In this view, the veteran manufacturers who have fallen into the color TV price war, in order to restore profitability and expand their leading edge as far as possible, will follow the change in user demand, gradually jump out of the traditional LCD TV category, to OLED growth, to benefit .
3,000 units, 20,000 units, 10,000 units, 200,000 units
According to Xiao Bian, in 2014, the monthly sales volume of OLED organic TV was only 3,000 units. During the promotion period around May 2016, Skyworth’s internal sales order was 10,000 OLED organic TVs.
What is the equivalent of this concept? Last year, the sales volume of Skyworth OLED organic TV was about 20,000 units. One year last year, a comparison of May 1 and May 2 data, we can see that this hard OLED organic TV sales target issued by Skyworth is a near-crazy market offensive.
The forecast data of third-party market research agency Avi Cloud Network (AVC) is that with the increasing popularity of OLED organic TVs, the growth rate of OLED TVs will reach 225% in 2016. This year's sales volume is expected to increase from last year’s 400,000 units to increase this year. To more than one million units.
Therefore, from the sales target and market research data of color TV companies, the demand for OLED organic TV market is expected to show an explosive trend this year. Many TV viewers even believe that 2016 will be the first year of popularity of OLED organic TVs. It will replace the full HD (FHD) TVs with 4K TVs, and a new round of TV update will emerge.
According to Xiao Bian, it is likely that the enterprises that mainly target high-end LCD TVs will usher in an era of large-scale positive competitions for OLED organic television. The decisive battle between the previous generation and the new generation of display technology TV sets is expected to start this year.
Putting it aside: Ending LCD, only OLED technology
At the recent new product launch conference held on May 5, Liu Weizhi, a director and vice president of Skyworth Group Co., Ltd. and president of Shenzhen Skyworth-RGB Electronics Co., Ltd., said that only the OLED technology is used to terminate LCD, and the OLED industry chain has matured. First, we will invest more than 50 million yuan in the introduction of new products and new technologies. This year we plan to achieve sales of 200,000 OLED TVs.
Liu Yuzhi also explained at the time: “We have promoted the popularity of OLED TVs in China at Skyworth. This year is already the fourth year. We would be embarrassed to say that we would have sold 200,000 units, which is compared to Skyworth’s domestic sales of more than 10 million units a year. In terms of the amount of 200,000 units, but 200,000 units is a milestone, I would like to take this opportunity to give the media and the people a little confidence."
He continued: "How can this be done? We currently have two series of products listed on the S9-I. This year's National Day will also introduce a series of products. A total of three series of products will come out; With monthly sales of less than 20,000 units, it is difficult to achieve sales of 200,000 units. To tell the truth, we have enough confidence to be able to reach it."
As the time for getting closer is getting closer and closer to the news, a Chinese TV giant has recently issued a wolf sales index for OLED organic TV. Within a short period of time from May 1st, the country must complete the required sales volume. 10,000 units.
The biggest difference, positive battle
According to Xiao Bian understand, before this, whether it is foreign-funded LG Electronics, or domestic Skyworth, Konka or Changhong, although they have all introduced OLED organic TVs, but none of them have set OLED organic TVs as their LCD TVs. Hard sales indicators.
This news means that this year's positive decisive battle between OLED organic television and LCD TV may begin during the May 1st promotion period. This may also be the biggest difference between China's color TV market this year and previous years.
Why do color TV companies give rigid sales targets for OLED organic TV is a major signal? Because in the past, OLED TVs in the public opinion on the outside world to the impression that the price is too high, the production capacity is insufficient, the market lags behind, users hard to find traces and so on.
If the color TV companies dare to release the words, to complete the quantitative sales target of 10,000 units, at least illustrate two issues. The first one is the source of goods. The current OLED organic TV production capacity of color TV manufacturers is fully able to meet this new color TV display technology product and fly into the homes of ordinary people, which means that the popularity of OLED organic TV is in sight.
Think about the 4K TV of that year, from the beginning to the big popularity, the speed of entering the ordinary user's living room is far faster than the plasma TV, 3D TV, LED LCD TV and so on.
The second is the price. In 2013, the price of an OLED organic TV was unattainable. The average person could not afford it, but now, the retail price of a high-end 4K OLED organic TV is very close to the price of high-end LCD TVs. Users who can afford 55-inch to 65-inch high-end 4K LCD TVs are now fully able to afford 4K OLED organic TVs of the same size.
Snatch the big cake and increase the number of players
I believe many people have already guessed that this Chinese color TV company is Skyworth (SKYWORTH). In the past two years, only Skyworth, a domestic color TV company, was particularly interested in the promotion and sales of OLED organic TV products in the Chinese market. As a result, many consumers talked about OLED, saying that they are bound together.
According to Xiaobian, Hong Kong-listed company Skyworth Digital (0751.HK) also holds a minority stake in LGD Guangzhou Line 8.5. Its relationship with LGD's industry chain is unclear, and LGD is now the only company in the world Manufacture of OLED organic TV panels upstream manufacturers.
In addition to LGD, it is said that China's panel leader, BOE, will also mass produce large-size OLED TV panels this year. This is undoubtedly a new benefit for Chinese color TV companies. Because there are more and more OLED enterprise players from the upstream, midstream, downstream, content to the device periphery, this is very useful for the growth of the entire market cake.
Therefore, one is the supply of stable panel production capacity from the upstream, and the other is the achievement of technology development and patent reserves that Skyworth has spent on OLED organic television for many years. One is more and more participants, and the combination of several, not only makes OLED organic TV. The supply has been raised and the price has dropped, which has also made the popularity and feedback of this new display technology TV product far exceed expectations.
Industry analysts believe that from the point of view of replacement of color TVs, OLED organic TVs will replace LCD TVs at a much faster rate than LCD TVs would replace CRT TVs. Consumer demand for quality of consumer electronics products is high. Rising, the retail price of an ordinary 4K LCD TV may not be as good as that of a high-end smart phone. Therefore, high-end color TV users will have a high probability of switching to 4K OLED organic TVs.
In this view, the veteran manufacturers who have fallen into the color TV price war, in order to restore profitability and expand their leading edge as far as possible, will follow the change in user demand, gradually jump out of the traditional LCD TV category, to OLED growth, to benefit .
3,000 units, 20,000 units, 10,000 units, 200,000 units
According to Xiao Bian, in 2014, the monthly sales volume of OLED organic TV was only 3,000 units. During the promotion period around May 2016, Skyworth’s internal sales order was 10,000 OLED organic TVs.
What is the equivalent of this concept? Last year, the sales volume of Skyworth OLED organic TV was about 20,000 units. One year last year, a comparison of May 1 and May 2 data, we can see that this hard OLED organic TV sales target issued by Skyworth is a near-crazy market offensive.
The forecast data of third-party market research agency Avi Cloud Network (AVC) is that with the increasing popularity of OLED organic TVs, the growth rate of OLED TVs will reach 225% in 2016. This year's sales volume is expected to increase from last year’s 400,000 units to increase this year. To more than one million units.
Therefore, from the sales target and market research data of color TV companies, the demand for OLED organic TV market is expected to show an explosive trend this year. Many TV viewers even believe that 2016 will be the first year of popularity of OLED organic TVs. It will replace the full HD (FHD) TVs with 4K TVs, and a new round of TV update will emerge.
According to Xiao Bian, it is likely that the enterprises that mainly target high-end LCD TVs will usher in an era of large-scale positive competitions for OLED organic television. The decisive battle between the previous generation and the new generation of display technology TV sets is expected to start this year.
Putting it aside: Ending LCD, only OLED technology
At the recent new product launch conference held on May 5, Liu Weizhi, a director and vice president of Skyworth Group Co., Ltd. and president of Shenzhen Skyworth-RGB Electronics Co., Ltd., said that only the OLED technology is used to terminate LCD, and the OLED industry chain has matured. First, we will invest more than 50 million yuan in the introduction of new products and new technologies. This year we plan to achieve sales of 200,000 OLED TVs.
Liu Yuzhi also explained at the time: “We have promoted the popularity of OLED TVs in China at Skyworth. This year is already the fourth year. We would be embarrassed to say that we would have sold 200,000 units, which is compared to Skyworth’s domestic sales of more than 10 million units a year. In terms of the amount of 200,000 units, but 200,000 units is a milestone, I would like to take this opportunity to give the media and the people a little confidence."
He continued: "How can this be done? We currently have two series of products listed on the S9-I. This year's National Day will also introduce a series of products. A total of three series of products will come out; With monthly sales of less than 20,000 units, it is difficult to achieve sales of 200,000 units. To tell the truth, we have enough confidence to be able to reach it."
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