In recent years, the domestic industrial robot industry has been hot. Although Guangzhou CNC entered the field of industrial robots in 2006, it is still the epitome of the “exploration of the road†industrial robot industry. It is also a benchmark.
Domestic robots break out: Guangzhou CNC wins with "technical worship"
At present, in the rapids of the domestic industrial robot industry under the mud, a number of "leaders" enterprises have begun to rush out. Shenyang Xinsong, Guangzhou NC, Anhui Eft and Shanghai Xinshida, the four are known as the “four small families†of domestic industrial robots.
Among them, Guangzhou CNC is undoubtedly a special existence. The company is different from Shenyang Xinsong and Anhui Eft, which have strong background and strong support from scientific research institutes such as Chinese Academy of Sciences and Harbin Institute of Technology. Guangzhou CNC is a private enterprise. 
In recent years, the domestic industrial robot industry has been hot, and the private capital has been active. Therefore, although Guangzhou CNC has entered the field of industrial robots since 2006, it is still the epitome of the “investigation†industrial robot industry, which is also the benchmark.
The broad number has a very strong "technical worship." It is learned that the company will continue to focus on the development and production of industrial robots including core components in the future, hoping to consolidate and continuously enhance its technological competitiveness. The consideration of this idea is to control the upstream of the industrial chain, and the second is that "the competition in the robot industry will eventually return to the technical level."
On the other hand, in the face of the current reality that domestic industrial robots have low recognition and the market is difficult to open, Guanghao is trying to establish its own system integration team to face the application enterprise and seek market breakthrough. In addition, it is also targeting 3C and other manufacturing segments to accelerate the development of more adaptive products.
"Technology Worship"
In recent years, the robot industry has been on the “fast track†of development.
This is reflected not only in the rapidly expanding market scale, the dizzying industrial support policies, and the resulting surge in capacity, but also from the number of robotics companies. The data shows that there are currently more than 4,000 direct and indirect robot companies in the country, of which about 50 listed companies are involved in the robotics industry.
Among them, a number of "leaders" industrial robot enterprises began to emerge, Shenyang Xinsong, Guangzhou NC, Anhui Eft and Shanghai Xinshida, known as the "four small families" of domestic industrial robots.
It should be pointed out that Guangzhou CNC is undoubtedly a special existence. Different from the background, Xinsong and Eft, which have strong support from the Chinese Academy of Sciences and Harbin Institute of Technology, are a private enterprise.
"The nature of any enterprise will have advantages and disadvantages. As a private enterprise, the advantage of a wide range is more flexible, and once it is in the right direction, it is more determined." Song Jian, assistant director of the Guangzhou Intelligent Manufacturing Engineering Center, said that he started earlier. Always adhere to independent research and development, and become the key to Guangzhou CNC's entry into the domestic first-line robotics enterprise.
In 2006, with the accumulation of technology in the field of numerical control, the company decided to enter the industrial robot industry, which was not yet hot at the time. Through independent research and development, it took over several years to overcome the core components of industrial robots such as controllers, servo drives, servo motors and reducers. It is still one of the few companies in China that has mastered the complete manufacturing technology of industrial robots.
From this point of view, the broad number is also different from the acquisition of foreign technology, so as to obtain a rapid rise and the industry-leading new time, it is to adhere to the full independent research and development route. This "technical worship" is also reflected in its future development ideas.
Song Jian said that the company will continue to focus on the development and production of industrial robots including core components, based on the upstream of the industrial chain, and hope to consolidate and continuously enhance its technological competitiveness. Li Boji, deputy chief engineer of Guangzhou CNC, also said that Guangzhou CNC insists on technology as the focus. The key consideration is that the industrial robot market will not break in the future, and will eventually become fully competitive, and it needs to have strong growth and competitiveness.
This is in stark contrast to the current “impulse†industry status quo.
At present, the domestic industrial robot industry is hot, but it is also accompanied by chaos. For example, some enterprises do not pursue technology, but rely on the “making fast money†to create low-end production capacity and disrupt the market. Song Jian believes that in the future industrial development, no matter what kind of enterprise, no matter how it enters the industry initially, the final competition will return to the technical level. The reshuffle of the industrial robot industry may come soon, and whether the company can produce it depends on the technological accumulation.
Su Hanming, president of the Guangdong Robotics Association, analyzed the current industrial robot industry with a rational return. The main reason is that industrial robots have invested too much in research and development, and the cycle is long. Many speculative capitals that are expected to enter fast-term gains have begun to withdraw. “Capital, corporate and local governments are all more calm.†Su Hanming said that with the rational return of the domestic industrial robot industry, technological innovation will become a real development engine.
"Chinese goods" robots break out
It is reported that the sales performance of Guangzhou CNC this year is expected to double that of last year. This growth rate has remained at the same level in the past two years. This also shows that in recent years, the huge market brought about by the continuous transformation and upgrading of China's manufacturing industry has formed a significant thrust for the development of domestic industrial robot enterprises.
The China Robotics Industry Alliance also analyzed earlier that in 2015, more than 60% of the domestic industrial robot manufacturing enterprises in the country increased their sales volume compared with the previous year, and some leading enterprises' sales growth rate exceeded 20%. It should be pointed out that even the “four small families†such as the broad number still face an embarrassing market reality, that is, the recognition of domestic industrial robots is low, and it is difficult to effectively open the domestic demand market, which in turn leads to strong market demand. In fact, it is more beneficial to foreign brands.
According to statistics from the International Robot Federation and the China Robotics Industry Alliance, the sales volume of domestic industrial robots in 2015 was 22,000 units, which accounted for only 33% of the total sales in the Chinese market. In other words, foreign brands are firmly holding about 70% of the market. The CCID Research Institute of the Ministry of Industry and Information Technology has analyzed that the value share of China's own brand robots is less than 10% in the domestic market.
This dilemma also directly forced domestic industrial robot enterprises to catch up with foreign brand technology, but also to make a breakthrough in further grabbing market share, so that "national goods" robots are more applied to domestic manufacturing workshops.
The strategy of Guangzhou CNC is to set up its own system integration team and face the application enterprise to seek market breakthrough. This move, on the one hand, is conducive to solving the problem that system integrators favor foreign brands from inertia and are reluctant to try domestic robots; on the other hand, it is necessary to connect the communication bridge between robot enterprises and application companies to facilitate the adjustment of robot R&D production.
“Guangzhou CNC does not want to do all-in-one production and system integration, focus or ontology, but only to do a little integration, and hope to explore a balance between technology and market, ontology and integration in the future.†Song Jian It is said that Guangzhou CNC is borrowing from Japanese industrial robot companies. For example, "Fanaco" is to adopt this market strategy.
On the other hand, in addition to “replicating†the market strategy of Japanese companies, Guangzhou CNC also aims at the segmentation of domestic manufacturing industries such as 3C, accelerating research and development to produce more adaptive products, and seizing the markets that were ignored by foreign giants in the past. This year, based on the large-load industrial robots in the past, Guangzhou CNC has developed a small three-kilogram multi-joint robot for the needs of the 3C industry. "This market is in front of us. If domestic industrial robot companies do not follow up in time, they will be occupied by foreign-funded enterprises sooner or later." Song Jian said.
Li Boji said that Guangzhou NC focuses on the ontology and takes into account system integration. It is also intended to avoid leaving the market. In particular, it will enter more market segments in the future, and a certain integration business can better open up the development and production of robots.
It is worth noting that in recent years, many domestic industrial robot companies have entered the Pearl River Delta. The consideration is also close to demand and more effective opening of the market.
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