From the reputation to Lily’s failure to drone drone entrepreneurship

From the second half of 2016, the tide of layoffs in the seemingly calm drone market has long been surging. In the near future, Lily’s collapse was a noteworthy reminder of the growing drone market. Many entrepreneurs began to realize that perhaps the spring of drones was not as bright as it was supposed to be. From the celebrity name to Lily's failure to make drone business ventures. Due to the company's shortage of funds, it was impossible to complete the manufacture and delivery of drones. Lily, a manufacturer of drones that had attracted much attention, had recently closed down. The company sent an e-mail to all subscribers with the subject of “The End of the Trip.” In the email, Lily stated that despite the company’s efforts, Lily drones still had unresolvable product problems and decided to close the company. And return the crowdfunding payment within 60 days.
For today's booming drone market, the fall of Lily Robotics is undoubtedly a great deal for companies and investors in this field. At the same time, after more and more drone manufacturers have begun to encounter development bottlenecks, they may suddenly realize that "the spring of drones is not as bright as it should be." The reputation of Lily UAV was first established in 2013 at the University of California, Berkeley. This company is not happy to call itself a drone company, but prefers to target its products to the category of “flying camera”. The company's founders even wrote the "re-definited camera" brave ambition. Lily's original prototype was implemented using a "Raspberry Pi" minicomputer. Lily's idea is to launch a camera that can automatically follow the user, so that the user can act as a user when walking, running or skiing. Self-moving "selfie stick". In the spring of 2014, Lily received the first significant investment. The investor was Shana Fisher, the big investor in New York. Not long afterwards, the cool demo video of Lily drone quickly exploded on various social networks. In this way, Lily Camera, a drone that was far from being able to produce energy, was pushed hard by the spotlight, making it the headline news of major media at the time. The Lily team soon after a sudden explosion has changed the larger office and also absorbed more well-known engineers. At the same time, the company did not officially launch products, but the company successfully won a number of innovation awards, including the CES drone systems and accessories category of innovation awards. In December 2015, Lily announced the completion of a $15 million financing. In May last year, Lily received a series of attention when he announced the pre-sale promotion of UAV’s flagship product. The launch of the product was accompanied by a trendy release video in which drones were thrown into the air and automatically followed users. It is to make all users full of expectations. At the end of December 2016, there were even foreign media reports that Snapchat was looking for photographic equipment manufacturers. It was rumored that Snapchat had communicated with Lily drone manufacturers in various ways and was interested in acquiring them. Of course, we all now know that this rumor has only stayed at the rumors stage. Lily's early bird price was $499, the pre-sale price was $799, and the official price was $999. As a start-up company, such products are not cheaply priced and the number of bookings is quite satisfactory. This is mainly due to Lily’s excellent promotional videos and concept promotion. According to sources, Lily drones received a total of not less than US$34 million in bookings during the booking period, which means that no less than 6,000 users provided financial support for the company. For such a start-up company and its products, many well-known media are also uncompromising in their own words. Among them, “The British Guardian” wrote a review article with “Lily: A Private Photographer at $499,” and “Link” magazine described it as “Lily is not the future of drones, but more like single shots ( Point-and-shoot) the future of technology." In fact, it is difficult to deputy, however, under the glare of Lily under the light of the year, but underestimated the mass production of high-performance hardware requirements, supply chain management and the importance of a large number of capital support, and there have been three times the product skipped the situation. Specifically, the Lily drone missed the first time in December 2015. In February 2016, the Lily drone was not shipped as scheduled, and no specific delivery time was given. By August 2016, Lily had finally announced the delivery time. The company stated that it was “will ship between December 2016 and January 2017.” It even listed a detailed work schedule. However, Lily users did not wait for the product shipment notice in January this year, but received an email with the subject of "End of our journey". In the email, Lily stated that despite the company's efforts, Lily drones still have unresolvable product problems, so they decided to close the company and return the funds within 60 days. Although Lily never explained in detail the reason why this product could not come out. However, industry analysts believe that the existence of several major injuries has made the possibility of rapid mass production of this product very low. First, the stability of Lily's biggest bright spot, "tossing fly," cannot be guaranteed. If you throw it bad, it is very easy to damage the machine. Industry analysts believe that the landing of Lily’s propaganda videos to the palm of your hand is almost impossible to achieve because the so-called camera positioning used by them will cause the user to be injured as soon as a slight error occurs. Secondly, Lily still uses GPS tracking, which means that there will be a GPS module on both the aircraft and the controller's hands. All of them can obtain GPS data. However, following does not mean following. Even if the aircraft follows, there is no guarantee that the controller will always be in. Inside the lens. Third, there is still doubt about the shooting quality and image stability of PTZ cameras. At the same time, Lily has reached the end of the life cycle is not only the product's hardware and software problems, there are huge capital chain issues. 2014 was the best year for drone investment. Lily chose to start a drone in this year is undoubtedly the right choice. However, drones are not an industry that completely relies on creativity, because the mass production process of drones, especially the lack of supply chain infrastructure to achieve mass production, is far more difficult than many people think. Judging from the current situation, Lily used to struggle with the ever-decreasing capital chain, and ultimately had to choose to cut off the production line. The embarrassment may be much more complicated than we can see. Moreover, in this process, the overall investment environment of the drone market has become increasingly severe. Lily, which has been unable to produce, has quickly become an outcast for investors. In fact, from the second half of 2016, the tide of layoffs in the seemingly quiet drone market has long been surging. Last year, the first U.S. drone leader, 3D Robotics, completely withdrew from the UAV hardware market, followed by China’s billionaires and zero layoffs, and even GoPro’s entry into the drone market suffered a series of setbacks. Recently, Parrot, the third player in the consumer-grade drone market, could not resist the fierce offensive from competitors and announced a major layoff. The GoPro Karma recall In particular, it is worth mentioning that the entrepreneurial star Zano drone company that was in the same year with Lily also completely declared the collapse. Zano has created Kickstarter's European project fundraising records. The company successfully raised about $3.6 million in November 2014 and announced that it will produce 15,363 UAVs within six months. However, by October 2015, the company had issued only 600 to scheduled users and 4 to Kickstarter supporters. All drones lacked the key features mentioned in the promotion at that time. In December 2015, Zano announced that because of “unsolved issues from R&D and manufacturing,” it decided to shut down the company and formally proceed with bankruptcy and liquidation, and the supporters’ money could not be returned. At the same time, the company’s website has been offline and Twitter has stopped updating. At the time, the media pointedly pointed out that “Zano may well be Lily's tomorrow.” Now it seems that it is really a matter of fact. Perhaps it is because Zano has paved the way for the first time. Everyone is not surprised that Lily was bankrupt. However, there is no doubt that this is still a big blow to the unmanned aerial vehicle industry that has suffered from bad news recently. At the same time, due to frequent layoffs and closures, the majority of investors are now losing their confidence in the drone industry. Many investors have shown conservative attitudes in their interviews and believe that the opportunities for successful start-up companies to enter the field and succeed are quite slim.

PH METER

The PH meter is a scientific instrument used to measure the acidity or alkalinity of a solution.

It is commonly used in various industries such as agriculture, food and beverage, water treatment, and Pharmaceuticals.
The PH meter operates on the principle of measuring the concentration of hydrogen ions (H+) in a solution.

The PH scale ranges from 0 to 14, with 7 being neutral. A PH value below 7 indicates acidity, while a PH value above 7 indicates alkalinity.
The PH meter consists of a PH electrode, which is a glass probe that generates a voltage proportional to the hydrogen ion concentration. This electrode is immersed in the solution being tested and connected to a PH meter device.
The PH meter device measures the voltage generated by the PH electrode and converts it into a PH value.

It typically has a digital display that shows the PH value, allowing users to easily interpret the acidity or alkalinity of the solution.

Parameter

Configure

Items

Online PH , ORP meter

Model

PHG8006

Range

PH:0-14.00 ORP:-2000+2000mV Temp :0-150℃(According to the electrode)

Accuracy

PH:±0.05PH ORP:±5mV Temperature :±0.3℃

Temp. compensation

Automatic or manual

Resolution

PH:0.01PH ORP:1mV Temperature:±0.1℃

Stability

PH:≤0.02PH/24h;ORP: ≤2mV/24h

Relay

Two group: 5A 240VAC/5A 28VDC or 120VAC

Voltage

85~265VAC or 9~36VDC,Power :≤3W

Current output

1 group: 4-20 mA(Standard ), can add 1 group(Optional)

Communication output

RS485 Modbus RTU(Standard )

Dimensions

98*98*130mm

Open hole size

93*93mm

Levels of protection

IP65

Installation

Plate , cabinet , embedded or wall mounted

Weight

0.6kg

Environment

-10~60℃;Humidity: 90%; no strong magnetic field interference except around the earth's magnetic field


PH Meter

Kaifeng Chuangxin Measurement & Control Instrument Co., Ltd. , https://www.kfcxflowmeter.com