Electronic enthusiasts eight o'clock in the morning: Research and development of the group's wisdom and evaluation, in the short term, organic light-emitting diode (OLED) TV will still be positioned in the high-end market, the market size can not be expanded rapidly, LCD TV is expected to remain the mainstream in the next 5 to 8 years.
Although LG Display will expand OLED TV panel production capacity, Qunzhi Consulting bluntly said that OLED TVs will not be able to replace LCD TVs in the short term.
Qunzhi Consulting said that the OLED TV panel is currently exclusively produced by LGD. The Chinese mainland manufacturer BOE also has an experimental line, but it is still unable to mass production. LGD is very cautious about investing in high-generation OLED panel production lines, and its production capacity is growing slowly.
However, with the support and cultivation of LGD and its strategic customers, consumers in all regions of the world have gradually increased their awareness of OLED TV and its technological advantages, especially in the European and American markets. OLEDs have significantly increased their market share in high-end TV markets. Therefore, Sony also entered the OLED TV market in 2017.
Qunzhi Consulting emphasized that OLEDs currently use less organic light-emitting materials and are highly monopolized, causing serious material waste in the production process and high production costs.
Qunzhi Consulting believes that the key to winning the OLED TV market lies in the cost control, the active cooperation between the upstream and downstream industry chains, and the continuous improvement of the process technology of panel manufacturers. The limited size of OLED TVs is mainly limited by supply. The market needs more panel manufacturers to participate in expanding the supply of OLED TV panels.
Lejin Display (LGD) announced on July 25 that the board of directors approved three major investment resolutions, including the expansion of the 10.5-generation large-size OLED panel production line. However, the LCD may be mass-produced in the early stage, and the technology will be converted to OLED.
In addition, LGD will build a new 8.5-generation OLED panel production line in Guangzhou, with a planned monthly production capacity of 60,000 pieces, which is expected to be mass-produced in 2019; and a 6-generation passive organic light-emitting diode (POLED) production line with a monthly capacity of 30,000 pieces.
Therefore, LGD will promote the expansion of the OLED panel production line plan, which will gradually increase the OLED TV market.
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