Although the post-80s and post-90s generations are accustomed to watching TV dramas on their mobile phones, and many people complain that TV cannot be turned on three times a year and it is a waste of time, but once they are renovated in a new home, TV is still an indispensable household appliance. It seems that with a TV in the living room, the home is a complete home.
At the moment, the two key elements of "large size" and "4K" are the two key elements that emerging families value most when buying TVs. According to data from Zhongyikang, 55-inch was still the mainstream size of the color TV market during the 618 period in 2018, accounting for 29.8%; 65-inch performance was extremely outstanding, and the share of the same period last year nearly doubled to 9. 4%, accounting for nearly 10%, and the share of 75-inch TVs reached 0.5% for the first time. "Large size" has become the new standard for more and more consumers to buy TVs.
In terms of TV technology selling points, 4K image quality accounted for 60.9%. Keywords leading OLED, curved surface, and ultra-thin have become mainstream qualities sought after by consumers, with a year-on-year increase of 37.2%. “Image quality is kingâ€. Emerging technologies are easier to "buy" people's hearts,
"Large size" and "4K" promote high-end color TVs are a trend, but size is not a good breakthrough. Laser TV may be one of the ways out. Compared with ordinary color TVs, laser TVs have the natural advantage of super-large size, achieving more than 100 inches that color TVs are difficult to achieve. At the same time, with the renewal and iteration of technology, laser TVs have been able to achieve 4K ultra-clear image quality. With the anti-light curtain, the sensory effect is exactly the same as that of color TVs, and even surpasses color TVs in terms of color performance and sound effects.
Size and picture quality are not a problem. The only factor that restricts the development of laser TVs is price. In the past, the price of a random laser TV was 70,000 to 80,000 yuan, and the low price would not be less than 20,000 yuan. Although the emergence of a 10,000 yuan laser TV greatly reduced the price, the image quality can only stay. In 1080P Full HD, the size advantage is still there, but at the same price, most consumers will tend to choose a more conservative large-screen TV. Although laser TVs are good, they have not been able to replace large-screen LCD TVs. The embarrassing position of high or low is the root cause. However, the emergence of the JMGO U1 4K laser TV broke this deadlock.
Recently, there are three hot-selling laser TV products on sale and the domestic brand JMGO, which has accumulated many years of technology, formally announced the upcoming release of a new generation of 100-inch large-screen TV-JMGO U1 4K laser TV, which not only has 4K resolution, wide color gamut, and more Dynamic noise reduction, HDR display technology, 6 major acoustic adjustment technologies, ultra-low dispersion UD lenses and other outstanding configurations, even hit a predetermined price of 8,999 yuan, causing a sensation in the industry. You know, nowadays, you can search for 75-inch 4K TVs on major e-commerce platforms. The price ranges from 8,999 to 10,000 yuan. It is with this price advantage that they have not been squeezed out by larger-screen laser TVs. Market space, but Nuts U1 will cut into it like a sharp blade at the same or even lower price, intending to grab the big cake in this price segment.
The development of color TVs to this day, although new terms such as quantum dots and OLEDs have appeared, the essence is still a large screen with limited squares and no changes. Because of the pursuit of ultra-thin body, it has lost the machine with more high-quality speakers. , An external speaker is necessary to complete the entire large-screen audio-visual experience. But unlike laser TVs, the screen is not restricted and can be freely changed between 100-300 inches. The super-large screen meets the visual immersion provided by more and more movies, TV series, cartoons, and games, and the built-in high-quality speakers are in a sufficient sound cavity. It is free to play and meets the personalized and stimulating audio-visual needs of the post-90s generation. It is an ideal choice for creating a future technology living room.
Going back to the JMGO U1 4K laser TV that has caused heated discussions. 4K laser TVs are often available but have not attracted so much attention. Naturally due to the high price. This time JMGO can strategically increase the price to 8,999 yuan ahead of other brands. The reason, according to the official disclosure, is that through upstream chip technology innovation and its own core technology, more autonomy allows Nuts to dare to impact the traditional LCD TV market, intending to re-divide the living room audio-visual market. At the same time, through the full layout of online and offline channels, we strive to harvest consumers' hearts through trial and experience.
With established TV brands such as Hisense and Changhong focusing on the deployment of the laser TV industry, Internet brands such as Xiaomi and Baofeng are also boldly trying to seize the opportunity. The potential of laser TV has been proven by data and the industry. How can it develop in the future? The extent, let us wait and see.
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