Under the impetus of the national “Ten Cities and Ten Thousand Cities†application pilot project and energy conservation and emission reduction policies, China's semiconductor lighting industry has achieved rapid development, and the application range of LED lighting products has also continuously expanded. According to research statistics, more than 1.6 million LED lamps have been demonstrated in 21 pilot cities in 2010. Among them, there are about 220,000 outdoor applications, about 200,000 street lights, and about 20,000 tunnel lights. This led to more and more companies in the semiconductor lighting industry, and continue to promote technology research and development and product innovation. Shenzhen Zhengtong Jiaming Optoelectronics Co., Ltd., as a subsidiary established by the listed company Zhengtong Electronics, has taken outdoor road lighting as a breakthrough in the LED lighting industry for a short period of time, and has achieved remarkable market development and product innovation. Achievements. To this end, the reporter interviewed Xu Tongci, Chairman of the Board of Directors of the Company on the company’s business strategy.
China Semiconductor Lighting Network: Please talk about the current development of the semiconductor lighting industry, the situation, as well as the company's ideas cut into this field.
Xu Zhongci: In recent years, due to international energy shortages and serious environmental pollution, domestic and international calls for energy conservation and environmental protection have become increasingly high. Energy conservation and environmental protection have become a top priority in social development. LED products closely match the requirements of energy saving and environmental protection, and therefore are subject to various requirements. The parties concerned are not only concerned with the rapid development of technology and technology, but also the continuous expansion of the application market. In 2010, the industrial scale has exceeded 100 billion yuan and the growth rate has exceeded 40%. The safety of the nuclear safety of the Japan Earthquake aroused people's attention. Therefore, while people are looking for environmentally safe energy, they will pay more attention to the development of energy-saving products.
Founded in 1993, Shenzhen Zhengtong Electronics Co., Ltd. is a listed company of the Shenzhen Stock Exchange (stock code: 002197) and a high-tech enterprise recognized by the Shenzhen Municipal Government. The company's business strategy has always been centered on the development of energy-saving and emission reduction industries. . With optimistic about the development prospects of LED lighting market, the company has invested more than RMB 20 million to set up Shenzhen Zhengtong Jiaming Optoelectronics Co., Ltd., which specializes in LED energy-saving lighting R&D, production, sales and services. At present, the high-power LED outdoor lighting application products (road lamps, tunnel lights, scenery-matching intelligent controllers, LED power supplies, etc.) developed by our company have passed the inspection of national-level authoritative testing organizations and have been verified by a large number of actual engineering projects and have reached the national level. Road lighting design requirements are widely used in arterial roads, minor arterial roads, branch roads, and factories, courtyards, residential quarters, parks, and plazas where outdoor road lighting is required.
China's semiconductor lighting network: At present, there are views that due to the harsh outdoor environment, the technical requirements for LED street lamps are high. At present, the technology of LED street lamps still has many immature places. What do you think for this?
Xu Zhongci: I think the current LED street lighting technology is generally mature. Since the establishment of the company, more than 30,000 sets of LED street lamps have been put into use in the market since the company was established more than three years ago. The use effect has been well received by customers. At present, a large number of successful cases have been accumulated, such as LED street lamps in Haikou, Hainan and Sanya, LED street lighting projects such as the Yellow River Wetland in Baotou, Baomao Expressway, LED street lighting projects in Sichuan, Yuexi, Xichang, Hunan Yiyang, Zhuzhou, Huaihua, etc. LED street lighting project, Yunnan Kunming LED street lamp project. These products have been operating for more than three years, especially the heat and salt spray environment in Hainan, the cold and frozen climate in Inner Mongolia, and the rainy season in the south.
Of course, LED street lamps are used in outdoor environments and are indeed in poor conditions. They have high requirements for the technical content of products. This requires companies to increase their efforts in R&D to establish their own core technological capabilities. Not only to improve light efficiency, lower product prices, but also to solve heat, reduce light failure, improve life, reliability, and modular design, improve maintainability and other aspects of technology development. To this end, Zhengtong Jiaming has a group of high-quality engineering technology and scientific research personnel who can independently undertake core technology research and development and production.
China Semiconductor Lighting Network: Do you think that LED lighting products have any problems in marketing?
Xu Zhongci: At present, the price of LED street lights is still high, so the exploration of business models such as BT and EMC is still very important. In actual market operations, there are many cases where companies adopt the BT model. For example, 5:3:2 or 4:3:3 ratios are generally used to make payments. For enterprises, they also like this model.
For the EMC model, despite the problems of cost estimation, quality control, complicated calculation of energy efficiency, and inconvenient operation, it is still a solution to the problem that the government or the owner’s one-time investment is too large and the market application of LED street lamps is accelerated. Great energy conservation has great practical significance. It should continue to explore and find an effective way as soon as possible.
There are also some useful explorations of the EMC model. Energy efficiency measurement, establishment of energy-saving service companies, and how to carry out project financing are EMC's three major issues. For the calculation of energy-saving effects, the supply and demand sides have gradually accepted the theoretical calculation method as the basis for the verification of energy conservation and the basis for repayment. For the establishment of an energy-saving service company, the establishment of an energy-saving service company needs to be combined with the regional lighting capacity and its own financial strength, and then project financing will be carried out to start the project. However, with the advancing of the project, EMC has also created a pattern of long recovery period, how to form a guarantee mechanism, and ensure that the owners have the ability to continue repayment, and it needs further exploration and solution in practice.
China Semiconductor Lighting Network: What are the goals for the development of JPMG?
Xu Zhongci: The company will continue to strengthen technology research and development, open up markets, create brands, and push the company to a new height. Strive to create excellent brands in the field of domestic optoelectronics and become a leader in the industry.
China Semiconductor Lighting Network: Please talk about the current development of the semiconductor lighting industry, the situation, as well as the company's ideas cut into this field.
Xu Zhongci: In recent years, due to international energy shortages and serious environmental pollution, domestic and international calls for energy conservation and environmental protection have become increasingly high. Energy conservation and environmental protection have become a top priority in social development. LED products closely match the requirements of energy saving and environmental protection, and therefore are subject to various requirements. The parties concerned are not only concerned with the rapid development of technology and technology, but also the continuous expansion of the application market. In 2010, the industrial scale has exceeded 100 billion yuan and the growth rate has exceeded 40%. The safety of the nuclear safety of the Japan Earthquake aroused people's attention. Therefore, while people are looking for environmentally safe energy, they will pay more attention to the development of energy-saving products.
Founded in 1993, Shenzhen Zhengtong Electronics Co., Ltd. is a listed company of the Shenzhen Stock Exchange (stock code: 002197) and a high-tech enterprise recognized by the Shenzhen Municipal Government. The company's business strategy has always been centered on the development of energy-saving and emission reduction industries. . With optimistic about the development prospects of LED lighting market, the company has invested more than RMB 20 million to set up Shenzhen Zhengtong Jiaming Optoelectronics Co., Ltd., which specializes in LED energy-saving lighting R&D, production, sales and services. At present, the high-power LED outdoor lighting application products (road lamps, tunnel lights, scenery-matching intelligent controllers, LED power supplies, etc.) developed by our company have passed the inspection of national-level authoritative testing organizations and have been verified by a large number of actual engineering projects and have reached the national level. Road lighting design requirements are widely used in arterial roads, minor arterial roads, branch roads, and factories, courtyards, residential quarters, parks, and plazas where outdoor road lighting is required.
China's semiconductor lighting network: At present, there are views that due to the harsh outdoor environment, the technical requirements for LED street lamps are high. At present, the technology of LED street lamps still has many immature places. What do you think for this?
Xu Zhongci: I think the current LED street lighting technology is generally mature. Since the establishment of the company, more than 30,000 sets of LED street lamps have been put into use in the market since the company was established more than three years ago. The use effect has been well received by customers. At present, a large number of successful cases have been accumulated, such as LED street lamps in Haikou, Hainan and Sanya, LED street lighting projects such as the Yellow River Wetland in Baotou, Baomao Expressway, LED street lighting projects in Sichuan, Yuexi, Xichang, Hunan Yiyang, Zhuzhou, Huaihua, etc. LED street lighting project, Yunnan Kunming LED street lamp project. These products have been operating for more than three years, especially the heat and salt spray environment in Hainan, the cold and frozen climate in Inner Mongolia, and the rainy season in the south.
Of course, LED street lamps are used in outdoor environments and are indeed in poor conditions. They have high requirements for the technical content of products. This requires companies to increase their efforts in R&D to establish their own core technological capabilities. Not only to improve light efficiency, lower product prices, but also to solve heat, reduce light failure, improve life, reliability, and modular design, improve maintainability and other aspects of technology development. To this end, Zhengtong Jiaming has a group of high-quality engineering technology and scientific research personnel who can independently undertake core technology research and development and production.
China Semiconductor Lighting Network: Do you think that LED lighting products have any problems in marketing?
Xu Zhongci: At present, the price of LED street lights is still high, so the exploration of business models such as BT and EMC is still very important. In actual market operations, there are many cases where companies adopt the BT model. For example, 5:3:2 or 4:3:3 ratios are generally used to make payments. For enterprises, they also like this model.
For the EMC model, despite the problems of cost estimation, quality control, complicated calculation of energy efficiency, and inconvenient operation, it is still a solution to the problem that the government or the owner’s one-time investment is too large and the market application of LED street lamps is accelerated. Great energy conservation has great practical significance. It should continue to explore and find an effective way as soon as possible.
There are also some useful explorations of the EMC model. Energy efficiency measurement, establishment of energy-saving service companies, and how to carry out project financing are EMC's three major issues. For the calculation of energy-saving effects, the supply and demand sides have gradually accepted the theoretical calculation method as the basis for the verification of energy conservation and the basis for repayment. For the establishment of an energy-saving service company, the establishment of an energy-saving service company needs to be combined with the regional lighting capacity and its own financial strength, and then project financing will be carried out to start the project. However, with the advancing of the project, EMC has also created a pattern of long recovery period, how to form a guarantee mechanism, and ensure that the owners have the ability to continue repayment, and it needs further exploration and solution in practice.
China Semiconductor Lighting Network: What are the goals for the development of JPMG?
Xu Zhongci: The company will continue to strengthen technology research and development, open up markets, create brands, and push the company to a new height. Strive to create excellent brands in the field of domestic optoelectronics and become a leader in the industry.