One meter lighting appliances, leaf 钏: constant change (Figure)

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Ye Jizhen, Wenzhou Yongjia, born in 1978, general manager of Zhongshan Yimi Lighting Appliance Co., Ltd.

Like most Wenzhou people, Ye Jizhen is not satisfied with the current state of life. When he was a boy, he went out of his home with his dreams. The first stop was chosen in Chengdu, Sichuan, after three days and three nights of car bumps. At that time, at the age of 17, he first tasted the hardships of his work, but he told himself that he would never return home within three years. The first contact light was in 1996, and that was the first time he knew the light. For the next three years, he was still groping and even did leather work in Tianjin. In 1999, after seeing the huge development potential of the lighting market, after careful consideration, he opened the first lighting store in Dalian, kicking off the official opening of the lighting industry. Since then, he has been out of control. In 2000, he opened a second store in Qingdao. In 2003, Ye Jizhen’s heart was shaken again, and he felt that he should further challenge himself. So he came to the ancient town and founded Zhongshan Yimi Lighting Appliance Co., Ltd. Ye Jizhen told reporters that the name "one meter" is that every square meter in the world has "one meter." He smiled and said that the name made him think for three days and three nights.

Today, Ye Jizhen’s dream is being realized step by step. One meter has more than 100 specialty stores nationwide, and the name of one meter is more and more familiar. Under the premise of continuous innovation and maintenance of business ideas and products, one meter has always adhered to the form of monopoly, so as to change invariably. One meter believes that only companies with brand awareness can go longer. He said that in the next step, the goal of one meter is to achieve annual sales of 50 million. After operating "one meter", Ye Jizhen sold the Qingdao store and transferred his store in Dalian, and he was even more persistent in his determination to break the boat. "Heng Zecheng" is his consistent belief. He said that on the road of life and career, you must rely on yourself and not rely on others. As long as you continue to struggle, you will be successful.
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