In the past few years, the LED display industry “price war†and “killâ€, the major LED screen enterprises use the price of bottoming products to seize market share, set off a wave of low prices in the industry, this marketing through continuous compression of product profit margins Means, causing the entire LED industry to be devastated, and making all the low-cost LED screen people suffer. However, recently, LED display companies in the industry have started the road of transformation, abandoning the marketing concept of winning by price in the past, and shifting the battlefield to the high-end display field according to the new trend of the current industry development.
"Price war" accelerates the urgent need for industry reshuffle companies to transform
Many companies said that in the economic competition of the LED display market, they are “forced†to enter the “price war†of smoke, especially small and medium-sized enterprises without brand effect. Under the dual system of strength and scale, they cannot The industry giants are facing competition, and they can only seek to survive in the cracks of profits by lowering the price of products and constantly creating the price advantage of products. However, since ancient times, quality and low prices have not been perfect. The ultimate goal of the company is to make money. Under the premise of lowering prices, in order to strive for greater profit margins, most companies choose the marketing policy of “price, light qualityâ€. In the production process, more attention is paid to cost control, and the quality and innovation of products are discarded. Over time, the LED display industry is the same standard production, not only the homogenization phenomenon is getting more and more serious, resulting in a large number of inferior products flowing into the terminal market, but also overdraft the consumer's trust in the product, allowing customers to talk about "screen" Color change.
Undoubtedly, this "price war" not only intensified the vicious competition in the industry, but also strengthened the centralization of the LED display industry. In the market competition, some enterprises that have not deeply analyzed the capital chain of their own enterprises have caused the capital chain to break in the process of “price warâ€. Enterprises are overwhelmed and can only choose to close down; there are also some lack of independent intellectual property rights and core competitiveness. Enterprises, playing "price war" is equivalent to drinking and quenching thirst, and can solve problems in the short term, but in the long run, it will undoubtedly crack down on the company's innovative consciousness and subjective initiative, and speed up the industry's reshuffle.
As the saying goes: "Time is the only criterion for testing truth." After several years of market testing, many negative effects brought about by the "price war" gradually revealed that the terminal market no longer pursues the low price of products, but begins to call for product quality. Return. At the same time, with the continuous maturity of technology and market systems, the demand for high-end display applications, including theaters and security monitoring, has become more and more demanding, and more diversified and personalized production requirements have been proposed to LED display manufacturers. The growth of the market has stimulated the benign development of the LED display industry. The major companies have begun to jump out of the "price war" of the products, turning their targets to the customized high-end display field, and tapping the high-profit application market.
The era of personalization is coming to the high-end display market to become a new outlet
It is said that strategizing can better seek a foothold in the new market. Only by knowing enough about the market can we pave the way for the transformation of the enterprise. In this era of enthusiasm for self-personality, special customized product services can win market favors and LED displays with different shapes, with vivid, rich, dazzling and diverse, intelligent display effects, plus The very eye-catching shape has been favored by major customers and has become a new outlet for the development of the industry in the new era.
In addition, with the maturity of China's LED display technology, LED display system, as an important display terminal of information system, has played an increasingly important role in urban construction, smart security, video conferencing, aerospace, high-end commercial display and other fields. , favored by the high-end display market. In particular, LED small-pitch display screens have become a dark horse that has sprung up in China's modernization process, ushered in another spring of development in the market. At the same time, as China's foreign trade market continues to grow, both the export situation and the national export policy have brought excellent conditions for Chinese LED display companies to “go globalâ€. Faced with a huge overseas market, China, as a major producer of LED display screens, has unique advantages in undertaking international high-end projects, bringing huge development opportunities for LED display companies.
As China's consumption structure continues to escalate, consumer habits have undergone dramatic changes, and traditional homogenization products have been unable to meet consumer demand. In the LED display industry, the homogenization phenomenon is serious, and the enterprise profits are compressed today. LED display manufacturers are also beginning to realize that the market demand no longer needs to be “conformityâ€, and many users are no longer satisfied with the same batch products. produce. From all walks of life, different customers in various industries have diversified demand choices, and customers have begun to put more demanding requirements on products. They can no longer “passively†choose “pipeline†products directly provided by manufacturers.
LED screen people know that the vicious competition under the "price war" is definitely not the market appearance of the LED display industry. Although it has touched a lot of walls in the process of development, it has a nose gray, but it is better to come. The more companies are sensible, calm down, and bring a suitable sustainable development path to the company with a more sensible vision.
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