From May 7th to 9th, 2010, the 6th Beijing International LED Exhibition was held in China International Exhibition Center. HC Lighting Network was one of the invited media of the exhibition and attended the lighting exhibition. At the exhibition site, editors and reporters of HC Lighting Network interviewed some enterprises participating in the exhibition.
Mr. Ma Wei, Sales Manager of Ruigu Technology Co., Ltd., accepted our interview at the exhibition.
Ruigu Technology Sales Manager Ma Wei
Reporter: Hello, first of all, please briefly introduce Ruigu Technology.
Ma Wei: Ruigu Technology was established in 2000. We mainly do LED street light power supply and display power supply, LED drive power. Ruigu Technology is the first high-end power supply for communication power supply. The power supply of the switch, such as Huawei and Alphat, is our partner. The annual sales volume reaches 500 million, and the communication power supply field is one of the best in China.
Reporter: From the communication power supply to the LED power supply, it seems that Ruigu is also optimistic about LED?
Ma Wei: Yes, LEDs are more energy-efficient and environmentally friendly, and they are non-radiative. For example, LED advertising screens and LED street lights, the government's support has greatly promoted the development of this industry.
Reporter: LED application technology requirements are relatively high, first of all, semiconductor technology, but also requires downstream productivity, some industry companies, their investment cycle is relatively long, the benefits of revenue may be relatively late, how your company handles this cost recovery problem ?
Ma Wei: The reduction of costs requires the development of the industry. The support of the government is not something that a certain company can solve alone. The price of the upstream chip is very high, and once this amount can be reached, the cost will drop. In addition, the company is more optimistic about the development potential and trend of this industry, and believes that such up-front investment is rewarding and worthwhile.
Reporter: What do you think is the biggest advantage of Ruigu Technology? How to support the core competitiveness of the entire enterprise?
Ma Wei: The R&D, production and quality management systems have all reached a certain scale. There are 250 people in the R&D team. The power supply has been in operation for 10 years, especially in the high-end power supply. Not only that, Ruigu has a well-selected platform-supplier library, and competitors in power supply are positioned as world-class enterprises. Product strength, scientific research strength and technical strength make Ruigu occupy a great competitive advantage.
Reporter: Is Ruigu Technology mainly based on developing distributors or direct sales?
Ma Wei: Direct sales, integrating R&D, production and sales.
Reporter: Mainly doing export?
Ma Wei: At present, it is mainly domestic, but it is slowly expanding into foreign markets. In fact, the quality of Ruigu is more in line with foreign tastes, because foreign customers have higher requirements on quality, and Ruigu can meet their requirements in this regard.
Reporter: It seems that you are confident in the company's products. Is there any network now, do you think that Ruigu will engage in online trade in the future?
Ma Wei: Certainly, and we have already acted. Now we are talking to Alibaba and we will promote our products through the network and exhibitions.
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