In 2010, due to the low-carbon economy, the lighting lighting market ushered in green lighting, and energy-saving has become the core of the entire industry development due to the “lighting of 100,000 lamps†and “elimination of incandescent lampsâ€. With the home life experience hall, the upgrading of lighting decoration, the lighting market ushered in, the establishment of lighting stores such as the Lantern and the Red Star Meikailong, the lighting city of Bandung Huiyang and Hanlai, and so on, and the city ushered in. Professional purchase and distribution center, bulk lighting stores entered the market, lighting market also ushered in a prosperous, hot situation.
The reporter learned that many small and medium-sized lighting manufacturers in Guzhen have their own power, and many manufacturers are mainly engaged in export sales, or supplying products to domestic lighting wholesalers. However, with the rapid development of domestic economy, home lighting has become increasingly prosperous, and domestic lighting consumption has been upgraded. The formation of professional lighting stores and well-known lighting brands has become the demand for industrial development and market development, and the rise of brands and marketing deserves to be in charge.
Before we talk about lighting and lighting marketing, we can first look at "Besunyen," "Backgammon," and "beautiful." We may all obviously feel that, whether it is watching entertainment programs or TV dramas, these three brands are almost nowhere. No, they have also become one of the most successful brands in the industry. Whether it is slimming tea, music phones or electrical appliances, it seems that the entire market is fiercely competitive, and they have increased brand awareness and sales performance through various modes such as TV commercials, entertainment programs, news, event promotions, and so on, resulting in their sales in the industry. Leading.
In contrast, the lighting and lighting industry seems to have very few “mantra†brands. NVC has done the sponsorship of the movie “Confuciusâ€. Philips, Panasonic, etc. can be described as the best brands, but for most small and medium enterprises, How the brand rises, how to do a good job of marketing, these are the topics of concern for the entire industry.
Li Zhen Lighting Weekly said: The so-called marketing is of course for better sales, and we do a good job selling is not a marketing. Apart from embedding advertisements in commercial movies, television and entertainment programs, through press conferences, exhibitions, holiday promotions, and cyber bombing propaganda, the most important thing is ZTE. We welcome customers with product quality and win brand after-sales service. Word of mouth, the maximization of the brand and the scale of the market are the biggest magic of corporate marketing.
The media said that in the future, lighting consumption will become the mainstream of household consumption, and with integrated and systematic lighting, it will become a trend in the home, store, and commercial markets. With product quality, brands will be promoted, brands will expand the market, and with the improvement of living standards, The lighting industry must also upgrade to a service type.
People in the industry all know that lighting lighting is a household daily life, so after decades of development, incandescent lamps have always been dominating the market. However, with the development of technology. The economic development, energy saving, and healthy concept have been highlighted. Energy-saving lamps and LEDs have gradually entered the commercial, transportation, and household fields. Compared with other industries, the lighting and lighting industry can be described as an alternation of old and new, lighting and lighting consumption, and the overall needs of the market. The rural market can go hand in hand to create a brand monopoly to drive after-sales service quality.