Liang Guoqin, President of Hedong Electronics Co., Ltd.
Qianjia.com: Please talk about the development goals of Hedong in 2007. As far as I know, Hedong participated in the “Guangzhou Home Decoration Exhibition†held at the Jinhan Exhibition Center in Guangzhou. Does it mean that Hedong’s future development goals will be placed in the home decoration industry?
Liang Zong: Last year's first "personality and publicity - Guangzhou Home Decoration Exhibition", Hedong as a major organizer has achieved a complete success. Hedong Company is currently the only well-known company in China that is engaged in equipment manufacturing, sales and “multi-network integration†system solutions for professional networked stage lighting control systems and intelligent art lighting control systems. It has always led the trend of Chinese lighting control products. Dividing the era of lighting control: analog lighting control -> digital lighting control -> network lighting control -> "multi-network integration" intelligent era...... HDL-NET stage lighting network dimming system is one of the most competitive stage lighting dimming systems in China. Currently, it has the highest occupation rate in the domestic professional equipment market (especially large fixed performance venues). It has a history of 22 years. Enjoy a high reputation in the industry.
In 2002, Hedong Company began to enter the field of intelligent environmental lighting, and successfully developed HDL-BUS intelligent ambient lighting control system with independent intellectual property rights. Since 2002, Hedong has been manufacturing OEM products for smart environmental lighting products for foreign brands. By 2005, it has established HDL-BUS intelligent environmental lighting control system products with independent brands, technical level and international synchronization. The products mainly include professional-grade intelligent dimmer series, professional-grade intelligent switch box series, various dimming, switching, timing, sensing and driving module series. The products are mainly used in star hotels, public buildings, Public lighting, stadiums, museums, concert halls, opera houses, public lighting in high-end residential quarters, some high-end villas, commercial commercial buildings, functional public buildings.
In recent years, HDL-BUS intelligent environment lighting control system has won great attention in the major projects at home and abroad with its strong technical advantages and excellent product quality, and has won competition from many international famous brands. The HDL-BUS intelligent ambient lighting control business will be one of the most important profit growth points for Hedong enterprises in the next three years.
Qianjia.com: When it comes to lighting intelligent control systems, many large projects tend to choose foreign brands. Hedong Company is a domestic company, but when it competes with international big companies, it does not show any disadvantage. What kind of strength does Hedong Company rely on? Competing with international companies?
Liang Zong: This is from the history of Hedong Company and her core competitiveness. Guangzhou Hedong Electronics Co., Ltd. is a private enterprise established since 1985. It has witnessed the ups and downs of China's reform and opening up in more than 20 years and has completed the transition from family-run to modern enterprise. After more than 20 years of development and tempering, Hedong Enterprise has formed its profound corporate culture and strong R&D, design, production and processing, installation and commissioning, technical training and strong engineering contracting capabilities. It is currently the Chinese film and television stage and intelligent environment. One of the largest manufacturers and engineering integrators in the field of dimming lighting control. “Management is productivity 1. “Quality is productivity 1†Hedong’s high-level awareness and pursuit of quality and management concepts have provided a constant source of momentum for the company’s long-term development! HDL passed the ISO9001 international quality system certification of SGS in 1997 and is the first ISO9000 enterprise in the domestic lighting control industry. In 2006, HDL successfully introduced the ERP management system and became a member of the Guangdong Quality Association. The products have won many international certifications such as CE and UL.
In addition, the product reserve base with long product line, high technology content, high market coverage, complete variety, reasonable layout, and sustainable development is one of the biggest competitiveness of Hedong Company; “cherish every service opportunity, do one at a time. In the past 20 years, Hedong Company's corporate image of “harmony and integrity†in the industry is also one of the company's greatest competitiveness; Hedong's HDL brand has a high reputation in China, and its brand advantage is also the biggest competitiveness of Hedong's domestic business. One of the advantages; In recent years, HDL has joined international standards and corporate organizations such as ESTA, EIB, ARTNET, DALI, and HDL brands in Europe, Australia, the Middle East, Southeast Asia and Africa. The product market is on the rise and the international business is developing rapidly. The competitiveness of the HDL brand is increasing abroad.
Of course, a stable R&D team and strong R&D capabilities are the biggest guarantee for the sustainable development of Hedong products! HDL continues to evolve and has formed HDL-NET stage lighting network dimming system, HDL-BUS intelligent ambient lighting control system, HDL-EIB intelligent ambient lighting control system, HDL-DALI intelligent ambient lighting control system and SHOW-CONTROL performance control system. More than 100 products in 5 major product lines.
All in all, the international leading technology solutions, perfect and stable research team, international management level, reasonable distribution of marketing network, plus more than 20 years of brand culture, are the five magic weapons of Hedong enterprises and international giants on the same stage.
Qianjia.com: In June 2006, the China Lighting Society and relevant units jointly organized the “Green Lighting Technology and Urban Nightscape and 2008 Engineering Construction Technology Seminar†in Beijing. What advantages does Hedong Enterprise have in terms of "green lighting technology"? Can the current technology meet the requirements of the "Green Olympics, Science and Technology Olympics, Humanities Olympics" proposed by the 29th Olympic Games in Beijing in 2008?
Liang Zong: Energy conservation, green lighting and LED lighting are one of the most important market trends in the world in recent years. I think the China Lighting Society held the "Green Lighting Technology and Urban Nightscape and 2008 Engineering Construction Technology Seminar" in a timely manner. Hedong Company was affected by Invited to participate in the meeting. Speaking of the 2008 Beijing Olympics, I have to mention the organization of the South China Group of China Performing Arts Equipment Technology Association. The South China Group of China Performing Arts Equipment Technology Association currently has more than 350 member units, accounting for 1/3 of the entire association. The annual output value accounts for more than 2/3 of the entire association. I am the head of the South China Group of the China Performing Arts Equipment Technology Association. It is gratifying that some members of our South China group, such as Panyu Ruifeng Audio, Guangzhou Disip and other famous companies have successfully selected the 2008 Olympic Stadium. This fully shows that as long as our national brand enterprises strive hard to challenge the high-end market, they have the opportunity to compete with the international brands. This requires our national brand enterprises to first cultivate their internal strengths. Happily, Hedong Enterprise HDL-BUS intelligent environment lighting control system with its strong technical advantages and excellent product quality in Beijing Changping City night lighting project (Olympic supporting project), with many international famous brands in competition Win the bid. Not long ago, we submitted the intelligent solution for the opening ceremony of the 2008 Olympic Games to the Beijing Olympic Organizing Committee in 2008. At present, the program is further deepening the negotiation.
"The progress of the Chinese people stems from the spirit of self-improvement!" I am willing to work hard together with the majority to be interested in revitalizing the national lighting control industry!
Qianjia.com: Hedong Enterprise cooperates with Guangzhou City Vocational College to establish an off-campus teaching base. In addition, it has signed cooperation agreements with many colleges and universities. How does Hedong pay attention to the cultivation of talents? What benefits can these actions bring to enterprises?
Liang Zong: The most crucial thing in the competition of modern enterprises is the competition of talents. And the talents in the professional lighting field are hard to find. There are not many courses for professional lighting talents in domestic colleges and universities. As the earliest famous enterprise in the field of professional lighting control in China's reform and opening up, Hedong Enterprise has an unshirkable responsibility and obligation to cultivate professional lighting talents in China and provide them with a base for practice and research. Therefore, Hedong Company regularly holds intelligent lighting control training classes every year. At present, the talents cultivated have been spread all over the country, and some people even go overseas to cooperate with some partners and engineering companies. The product line length, complete range and high technology content of Hedong Company provide favorable learning conditions for all students and broaden their horizons. At present, Hedong Enterprise has become a cooperative research and development base of Shanghai Theatre Academy, Guangzhou University Audio and Video Lighting and Technology Research Institute, South China Normal University, Guangzhou City Vocational and Technical College, and WYSIWYG “Wase†lighting design software developer of Canada Castlighting Company. In 2006, HDL also undertook the drafting and formulation of the DMX512-A Data Transfer Protocol of the Ministry of Culture. Everything that Hedong enterprises have paid has fully stated that it has not been in vain. Its purpose is only one: to contribute a light and heat to the professional lighting industry in China to lay a solid foundation for sustainable development.
Qianjia.com: At many conferences, I heard you introduce the intelligent “multi-network integration†lighting control technology of Hedong Enterprise. Can you introduce the development trend of technology and lighting control in this area?
Liang Zong: I think: Intelligent networked "multi-network integration" lighting control technology is the development trend of future lighting control technology. Hedong Company has been leading and dividing the trend of China's lighting control products, witnessing and dividing the era of lighting control: analog lighting control -> digital lighting control -> network lighting control -> "multi-network integration" intelligent era... ...
Since 2000, the lighting control system has entered the network era. The prominent features of the network era are two-way, remote and resource sharing. Lighting equipment not only accepts instructions, but also feeds back a lot of useful information to the department, so it can bring a lot of value-added services, and can achieve advanced functions such as concentration, monitoring, file saving, synchronous hot backup and remote control. Since 2004, we have proposed the concept of “multiple network integrationâ€. Users want to unify the various systems and manage them conveniently by the same manager. The birth of "multi-network integration" is based on such user requirements. The "multi-network integration" control system can be combined with safe power systems, stage mechanical systems, architectural dimming systems, audio and video systems, air conditioning systems, fire protection systems, The burglar alarm system and the like exchange information and exchange. On the other hand, after being processed by the central server, these messages are sent to different user information terminals according to different rights and management needs.
At present, the eight domestic well-known performing arts equipment technology companies mainly composed of Hedong Company and the consortium of Guangzhou University are the "multi-network integration system" for stage lighting, intelligent environment lighting, intelligent lighting, stage machinery, stage sound, background music. The integration platform "standard research and formulation has been approved and funded by the Guangzhou Municipal Government. This has caused great concern from national standards bodies and is now being applied for national standards.
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