An Analysis of the Transformation of Chinese Lamps

With the enhancement of China’s national power, the return of traditional culture is on schedule, and all Chinese elements have become the object of popular support, as well as lighting.

From the budding stage to the present day, the gradual rise of Chinese lights indicates the advent of a new era. More and more Chinese elements have begun to integrate into the lighting design, making Chinese lamps have lights with western elements such as crystal lamps and European lamps. The court’s resistance to courtesy. The prosperity of Chinese-style lamps is of course good, but the road to development is not always smooth, and the hidden dangers behind it are anxious. As the saying goes, if workers want to do good things, they must first sharpen their tools. At this stage, we do not need to talk about whether Chinese lamps will be crowned by kings. It is even more important to discuss how Chinese lamps can develop their internal strengths and thus achieve extraordinary results. Market competitiveness.

Cutting down the low end is not a bad thing

Zou Jinming, the founder of "Ming Mufang" Chinese lamps, has been fascinated by Chinese classical culture. He founded "Ming Mufang". For many years, Zou Jinming's greatest experience is that Chinese classical lamps and lanterns have been favored by more and more Chinese people. In the process of rapid growth of the Chinese lamp market, many problems have followed. For this, Zou Jinming, who has been playing in the Chinese lamp market for many years, is quite impressed. He said that the domestic lighting industry, a big strange thing is that no matter what the field will have low-end counterfeit products popular, popular Chinese lamps naturally do not fall. We can complain about the chaos in the lighting industry and have weak supervision. We can also rebuke some companies for their unscrupulous business. However, after the "bombing", chaos still remains. The reason is because the domestic lighting industry lacks practical players. Too many companies use the banner of "quality experts" to do something opportunistic. How can the market not be disrupted?

Zou Jinming told reporters: “Chinese lamps are not luxury consumer goods. The industry has long been debating the prospects for the development of Chinese-style lamps. Taking the popularization line is an important trend in the development of Chinese-style lamps. However, many people mistakenly think that fighting prices is in exchange for markets. The best way to do this is obviously wrong.” Truly speaking, if Chinese lamps are to blossom in the lighting market, their prices must follow the people-friendly route. However, the crux of the market lies in the fact that many companies are too busy when dealing with the relationship between price and quality. Anxiety, in order to strive for the market to blindly compromise the quality of the price to compromise. This short-sighted behavior not only allows dealers not to buy, consumers will not buy it.

Some people may argue that Chinese lamps are still in the stage of survival. When enterprises have not yet solved their “food and clothing”, they cannot force manufacturers to have a noble sentiment to think for the industry. Indeed, existence is the reason that the low-end counterfeit and inferior products in the Chinese-style lamp market have fully proved that the market is still immature. However, the reasons cannot be used as an excuse. The gentleman must do something because it is an extremely dangerous act to let the market overflow. Imagine that allowing unrestricted price-fixing of low-end products will make profits more and more thin, leading to unreliable product quality, unsatisfiable after-sales protection, consumer confidence, market confusion, and confusion. The vicious circle is slamming the door to the development of Chinese lamps. Undoubtedly, the transformation is an urgent topic for the Chinese lamp industry.

There will be painstaking transformation, not only the transformation of the dead, the company will not wait for the initiative to change, rush to complete the upgrade before the industry reshuffle, so that companies can avoid the market doom out of misfortune, but also for the entire Chinese-style lamp industry benign development for the adequacy time. It is understood that Ming Mufang has cut off all the production of low-end products, specializing in the development and production of high-end products. Zou Jinming pointed out that Chinese lamps are different from other lighting products in that they have strong concept attributes and cultural attributes. The use of low-end Chinese-style lamp products cannot carry the cultural connotations of Chinese lamps, nor do they reflect the conceptual value of Chinese lamps.

Therefore, it is very necessary to cut down the low-end and inferior products to clear the development environment for the market. In the future, the Chinese-style lamp companies must have a solid development mentality and do not do anything opportunistic. However, there is no standard constraint. It is obviously unrealistic for enterprises to be morally self-disciplined. The government must have the courage to reform, introduce industry standards, and guide and supervise the benign operation of the market. Large enterprises must also take the lead and lead the Chinese lamp industry to develop upwards, thereby eliminating low-end products and completing the transformation.

After-sales service, great accomplishments

The behavior of manufacturers to continuously improve the quality of Chinese-style lamps is naturally welcomed by consumers. However, if it is said that it is necessary to completely satisfy consumers’ product demands, this is far from enough. With the constant change of people's consumption concept, high-quality after-sales service is becoming more and more popular with customers. However, unfortunately, not only Chinese-style lamps, as far as the lighting industry is concerned, after-sales service is a short board, which is out of touch with the new era of consumer attitudes. There are two reasons for this situation: First, the improvement of service awareness of lighting manufacturers is slow, and the thinking behind the sale of products is still ingrained; Second, because the construction of after-sales service system is difficult and costly, it makes a lot of lack of Courageous companies are discouraged.

Zou Jinming believes that the construction of the after-sales service system for Chinese-style lamp companies has reached a point of no time. “The competition of Chinese-style lamp companies cannot be locked in a single product competition level. The business strategy of the company must be innovative. If the Chinese-style lamp strengthens the construction and management of after-sales services, there will inevitably be great achievements.” In Zou Jinming's view, after sales The service is not a slogan, it cannot be vacant, there must be a fixed charter and commitment, and it should be truly implemented. If the manufacturer only regards after-sales service as a gimmick for promotional products, it will not only hurt the feelings of consumers, but will also damage the reputation of the company.

“Companies should not be afraid of the heavy workload of after-sales service. It should be seen as a business opportunity for enterprises and a powerful means of competition rather than a burden.” Zou Jinming told reporters, “Imagine if other Chinese-style lamps companies are improving. When the after-sales service is uncertain, we take the initiative to promise to provide consumers with one-stop services ranging from lighting installation to daily maintenance, fault repair, etc. This is very attractive to consumers, and the increased order revenue can fully fill the gap. And beyond the capital investment in the after-sales service. The money has been earned and it has left a good image in the customer's mind.” Zou Jinming stated that Ming Mufang will develop a set of joint venture after-sales service system in 2013. The merchants will be responsible for maintenance and the manufacturers will be responsible for the accessories. And related reasonable expenses, continuously increase capital investment, and continue to strengthen the management and improvement of Ming Mu Fang's entire after-sales service system.

In fact, not only the Chinese lamp industry is facing a transition period, but also the entire lighting industry. In the face of the spoils of the low-end market, the government must have the courage to rectify, and companies must also improve their competitiveness from many aspects such as products and services. Only by following the development law of the survival of the fittest, Chinese-style lamp companies can usher in better Transform opportunities and achieve better development results.