[Source: "High-tech LED-Lighting Market" October issue]
Shenzhen LED International Purchasing and Trading Center (hereinafter referred to as “LED Purchasing Centerâ€) is the first professional LED trading place in South China and even the whole country. It is located in Huaqiang North “China Electronics First Street†and is driven by the popularity of Huaqiang North Electronic Business Circle. The geographical position is unique and the market space is huge.
However, since the second half of last year, the passenger flow of the LED procurement center has been decreasing, and the rent has exceeded the booths of all major building materials markets in Shenzhen. The increase is also the biggest, and the inferior LED products continue to impact Huaqiang North and surrounding markets. The competitive advantage of the LED procurement center is gradually lost.
So that everyone's understanding of the advantages of Huaqiang North LED is limited to, here is a collection of various lighting accessories manufacturers in Shenzhen and even South China, you can quickly assemble high quality and low price LED products.
Assembly cost advantage
Taobao's 3W bulb sold for 8.8 yuan, purchased 10 bags, this price has fallen below the industry's glasses, but such products and prices can also be assembled in the LED procurement center, and the profit is very objective.
The reporter selected several well-known accessories stores, according to the relevant performance parameters of the above 3W bulbs, purchased the Shifeng technology bulb lamp aluminum accessories (cost 3 yuan), Shenzhen Laienfu technology power supply (cost 2.8 yuan) The Diyuan chip (copper piece 0.55 yuan per watt) sold by the big light source shop, finally assembled a 3W bulb, the cost is almost 7.5 yuan, the accessories warranty for 2 years, so it is cheaper than Taobao.
If the aluminum shell is replaced by the ancient plastic shell (cost 1 yuan), then the cost of this bulb is only 5.5 yuan, such a low price makes many manufacturers in Huaqiang LED business outlets are stunned.
In the reporter's investigation, a Guangzhou-based trader with a surname of Wang bought accessories at Shifeng Technology Store. He said: "He often comes to the LED procurement center to buy products, but the current inferior products impact the market. Most of the products in the store are he. I didn't dare to buy it because the product quality was too bad, so he only selected several accessory stores as long-term partners."
The reporter showed him the bulbs he configured. He told reporters that if Diyuan's chips were replaced by Taiwan's Guanghong chips (light macro chips cost 1 yuan per watt), the quality of the products would be more assured and easy to sell. This assembly of a 3W bulb costs about 8.8 yuan. “The quality of such bulbs is market-recognized and can be exported to Southeast Asia and the Middle East,†he said.
High rent distortion market
In January 2010, the first phase of the LED Purchasing Center was opened. As the most concentrated trading store for LEDs in Shenzhen, it was also a commercial market. At that time, many LED companies were recruited, which caused great repercussions in the national market. The goal of Huaqiang LED is to open 10 branches across the country in the next three years. The implementation of this market expansion strategy requires sufficient financial support, and the main source of income for the LED procurement center is the shop rent.
“At present, the rent of LED procurement center is the most expensive among all building materials stores in Shenzhen, and the increase is also the largest.†Hu Bin, sales manager of Huajing Lighting, used the “6th floor of the potholes†to describe the LED procurement center. The monthly rent of 30m2 shop was 12,000 yuan last year, and now the monthly rent has risen to 15,000 yuan, an increase of 25%. This is even worse for the merchants of the LED procurement center. On the one hand, the traffic volume is not as good as last year. The price war between merchants is getting stronger and stronger, and the business is not as good as one day. On the other hand, the sharp increase in rents further deprives the merchants of their own The meager profit, and the new customers are not easy to expand, and the merchants are very helpless at one time.
Since August of this year, nearly six merchants, such as Erlang God, Changfang Guangxin, etc., have successively withdrawn from the LED procurement center. The rise in rents has brought a lot of operating pressure on LED manufacturers' direct stores. Yu Jianhua, manager of the Erlang Shenhuaqiangbei store, who was evacuated, told reporters: "Erlang is a brand that pays attention to quality. The sales price of the terminal products is high, but the LED procurement center is full of low-end products. Many customers come in and ask for the price. Some customers are basically coming over to buy accessories. For the merchants who sell the whole lamp, the operating pressure is very large."
Shenzhen LED International Purchasing and Trading Center (hereinafter referred to as “LED Purchasing Centerâ€) is the first professional LED trading place in South China and even the whole country. It is located in Huaqiang North “China Electronics First Street†and is driven by the popularity of Huaqiang North Electronic Business Circle. The geographical position is unique and the market space is huge.
However, since the second half of last year, the passenger flow of the LED procurement center has been decreasing, and the rent has exceeded the booths of all major building materials markets in Shenzhen. The increase is also the biggest, and the inferior LED products continue to impact Huaqiang North and surrounding markets. The competitive advantage of the LED procurement center is gradually lost.
So that everyone's understanding of the advantages of Huaqiang North LED is limited to, here is a collection of various lighting accessories manufacturers in Shenzhen and even South China, you can quickly assemble high quality and low price LED products.
Assembly cost advantage
Taobao's 3W bulb sold for 8.8 yuan, purchased 10 bags, this price has fallen below the industry's glasses, but such products and prices can also be assembled in the LED procurement center, and the profit is very objective.
The reporter selected several well-known accessories stores, according to the relevant performance parameters of the above 3W bulbs, purchased the Shifeng technology bulb lamp aluminum accessories (cost 3 yuan), Shenzhen Laienfu technology power supply (cost 2.8 yuan) The Diyuan chip (copper piece 0.55 yuan per watt) sold by the big light source shop, finally assembled a 3W bulb, the cost is almost 7.5 yuan, the accessories warranty for 2 years, so it is cheaper than Taobao.
If the aluminum shell is replaced by the ancient plastic shell (cost 1 yuan), then the cost of this bulb is only 5.5 yuan, such a low price makes many manufacturers in Huaqiang LED business outlets are stunned.
In the reporter's investigation, a Guangzhou-based trader with a surname of Wang bought accessories at Shifeng Technology Store. He said: "He often comes to the LED procurement center to buy products, but the current inferior products impact the market. Most of the products in the store are he. I didn't dare to buy it because the product quality was too bad, so he only selected several accessory stores as long-term partners."
The reporter showed him the bulbs he configured. He told reporters that if Diyuan's chips were replaced by Taiwan's Guanghong chips (light macro chips cost 1 yuan per watt), the quality of the products would be more assured and easy to sell. This assembly of a 3W bulb costs about 8.8 yuan. “The quality of such bulbs is market-recognized and can be exported to Southeast Asia and the Middle East,†he said.
High rent distortion market
In January 2010, the first phase of the LED Purchasing Center was opened. As the most concentrated trading store for LEDs in Shenzhen, it was also a commercial market. At that time, many LED companies were recruited, which caused great repercussions in the national market. The goal of Huaqiang LED is to open 10 branches across the country in the next three years. The implementation of this market expansion strategy requires sufficient financial support, and the main source of income for the LED procurement center is the shop rent.
“At present, the rent of LED procurement center is the most expensive among all building materials stores in Shenzhen, and the increase is also the largest.†Hu Bin, sales manager of Huajing Lighting, used the “6th floor of the potholes†to describe the LED procurement center. The monthly rent of 30m2 shop was 12,000 yuan last year, and now the monthly rent has risen to 15,000 yuan, an increase of 25%. This is even worse for the merchants of the LED procurement center. On the one hand, the traffic volume is not as good as last year. The price war between merchants is getting stronger and stronger, and the business is not as good as one day. On the other hand, the sharp increase in rents further deprives the merchants of their own The meager profit, and the new customers are not easy to expand, and the merchants are very helpless at one time.
Since August of this year, nearly six merchants, such as Erlang God, Changfang Guangxin, etc., have successively withdrawn from the LED procurement center. The rise in rents has brought a lot of operating pressure on LED manufacturers' direct stores. Yu Jianhua, manager of the Erlang Shenhuaqiangbei store, who was evacuated, told reporters: "Erlang is a brand that pays attention to quality. The sales price of the terminal products is high, but the LED procurement center is full of low-end products. Many customers come in and ask for the price. Some customers are basically coming over to buy accessories. For the merchants who sell the whole lamp, the operating pressure is very large."
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