[Text / high-tech LED Yue Mengdi] Customs export data show that from January to September 2015, China's LED exports to other countries totaled US$7.54 billion (approximately RMB 47.78 billion), up 12.5% ​​year-on-year.
Due to the large volume of foreign markets and relatively low LED replacement rate, domestic LED companies are competing for layout. "In the next 2-3 years, the export volume of (Mulinsen) will exceed that of the domestic market," said Lin Jiliang, general manager of the Mulinsen Lighting Marketing Center. At present, Mulinsen (002745.SZ) has established subsidiaries in the United States and India, and it is expected that Mexico will also set up a company to support local market development this year.
“The company has maintained good growth in the markets of Asia, Europe, North America and China.†Chen Yiping, general manager of China Lighting, Sunshine Lighting (600261) also said.
According to the research data of the High-tech Research Institute LED Research Institute (GGII), the overall penetration rate of LEDs in North America in 2014 was less than 10%, which is still relatively large compared with domestic ones. Mainly because LED products have to enter the North American market, the threshold is relatively high, the first is the various certifications. "The requirements for each category are different, and it requires safety certification, performance certification, etc." Nie Pengxiang, general manager of the incentive test, said If you want to enter the North American market, the initial investment cost will be relatively large.
Of course, after entering, there will generally be subsidies. According to various performance certifications, energy-saving certifications, etc., local power companies will give specific subsidy programs. “Sometimes the subsidy may be higher than the price of the lamp.†Nie Pengxiang said, North America has a rigorous push for LEDs and the market is relatively standardized. After the original market occupants vigorously spread the layout, it is difficult for newcomers to enter the original channels.
The South American market, which is separated from the North American strait, has relatively low barriers to entry. Correspondingly, policy subsidies are not regular. But the government and consumers' awareness of LEDs has begun to start, and the market is slowly starting to take off. From the data of export destination countries, among the top 30 countries, South American countries such as Brazil, Mexico, and Venezuela exported US$171 million, US$830.934 million, and US$38.539 million, respectively.
Another relatively high-end market is the European market. Germany, Britain, France, Italy and other European countries are at the forefront of export destination countries. Among them, Germany has a large import volume of Chinese tube lamps, light strips, vehicle lights, and stage lights; the Netherlands has Chinese tube lamps and spotlights. The demand for stage lights is relatively large; the number of imported Chinese light strips and interior decorative lights is large; the demand for Chinese spotlights and interior decorative lights is large in the UK; France mainly imports Chinese spotlights.
Similar to North America, LED lighting products entering the EU market are subject to a series of certifications, such as CE-LVD, CE-EMC, CE-ROHS, CE-ERP and GS. Domestic companies are also wary of the possible impact of the European debt crisis, considering the cost of upfront investment.
It is understood that the current domestic enterprises are more attractive to Southeast Asian markets such as India and Vietnam. The overall level of LED lighting products in India is currently low, and domestic companies are turning to the Indian market to enter the ranks of their high-end products. Coupled with India's large population, the government is also planning to encourage the use of LED products. Although the market environment is complex, it can't stop the domestic enterprises from gearing up and coming.
The world is so big, there are so many markets, each market has its own characteristics, how to understand, familiar, and overcome? Let Gaogong take you to see. The “Overseas Market†special opening of the 2015 High-tech LED Annual Meeting will provide a detailed explanation for the domestic LED industry and seek opportunities together.
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