China: the backbone of "China Cool League"
In the first quarter of 2013, competition in the Chinese smartphone market became more intense. Data from Analysys International shows that Samsung still ranked first in the first quarter, with a 17.3% share in the Chinese smartphone market. Lenovo ranked second with a market share of 13.1%. Ranked three to five are also Chinese mobile phone manufacturers: Coolpad has a 10.3% share, Huawei has a 10.1% share, and ZTE has a 6.9% share. Apple has only been ranked sixth in China, with a market share of 6.4%.
Although the brand awareness of domestic mobile phones is not as good as that of foreign mobile phone brands, the rising trend of Internet gameplay like Meizu and Xiaomi cannot be ignored. From the above market share, it is not difficult to find that "China Cool Alliance" will be Samsung, Apple and other mobile phones The biggest rival of giants in China.
India: local manufacturers are popular
According to a new report by market research agency Strategy AnalyTIcs, in the first quarter of 2013, India surpassed Japan to become the world's third largest smartphone market, with China and the United States occupying the first and second positions. Because of India's huge population base, wealthy middle class and growing interest in electronic products, it is not surprising that India has leapfrogged into the world's third largest smartphone market. The report also stated that the growth rate of the Indian smartphone market is more than four times faster than the global level, with a year-on-year growth of 163%.
In the current smartphone competition landscape, Samsung ranks first with a market share of 30%, followed by India ’s local Micromax and Karboon. It is worth noting that in the latest quarter, the iPhone encountered "Waterloo" in the Indian market, and sales fell by as much as 47% sequentially . Faced with such a huge cake, Huawei, Lenovo, ZTE and other Chinese brand phones will certainly not be missed, and are actively joining this fierce market competition.
Brazil: mid-range brands are struggling to survive
According to IDC analysis data, Brazil is currently the fifth largest smartphone market in the world, and is expected to jump to fourth place in 2017, second only to China, the United States and India. Among the 194 million people in Brazil, the number of working-class and middle-class people has also exceeded half of the total population, which provides huge potential users for the rapid growth of Brazilian smartphones. In addition, with smartphones accounting for only 1/5 and feature phones dominating the Brazilian mobile phone market, one can imagine that there is huge room for growth.
In Brazil, in addition to Apple and Samsung's high-end machines, ZTE, Lenovo, Nokia and other low-end smartphones at a price of $ 100 are also very popular, but the HTC brand and the price of $ 200 seem a bit awkward. HTC's market share was only 0.11% in the first quarter of last year, which was contrary to the development of Brazil's overall smartphone market, so HTC chose to abandon the Brazilian market.
It is not easy for foreign brands to enter the Brazilian market. Due to Brazil ’s heavy import tax policy, the retail price of Apple ’s mobile phones in this market far exceeds the acceptable range of Brazilian consumers, and the company ’s efforts to reduce taxes Also frequently blocked, Apple has not yet opened any local retail store.
In this regard, Samsung ’s solution is to open a factory in Brazil, where it assembles most of the company ’s products, and sells its products through third-party distributors or the Internet. Of course, Samsung ’s approach needs to be based on sufficient financial strength and management experience, and not all foreign mobile phone brands can follow suit.
Russia: iPhone is ejected from the market
A very strange phenomenon appeared in Russia. The most popular iPhones in other countries are not to be seen here. The three major local operators have unanimously "hate" the iPhone. Two of them have decided to stop selling the iPhone, and it will be replaced by Samsung Galaxy. The remaining one will soon The same decision will be made later. The main reason is that operators cannot afford high subsidies for Apple. iPhone is facing the situation of being expelled from the Russian market.
In the Russian smartphone market, Samsung is undoubtedly the biggest winner. According to data from the Russian MTS mobile telecommunications system company, Samsung ranked first in the Russian smartphone market in 2012, with a market share of 40.1%; the second is Nokia 21.1%; the third is Sony Mobile 8.5%; HTC and Apple Ranked fourth and fifth with 8.2% and 6.8% respectively. Unlike the above three countries, the Russian smartphone market, which lacks local mobile phone brands, is being divided by outsiders.
In the main battlefield of the "BRIC" smartphones, Apple was far behind by Samsung, with a market share of no more than 10%. On the one hand, the high price is difficult for consumers to accept; On the other hand, Apple ’s partnership with local operators has become unstable, which has hindered its important sales channels. Emerging brands, including China ’s China Cool League, have risen vigorously, becoming a force that cannot be ignored in the BRIC market.
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