When smart TVs have not yet emerged, it is believed that the vast majority of people use a set-top box at home, and several dozen channels can be watched each year by paying hundreds of digital TV service fees.
When I was studying, I had summer vacations, summer sunk on the couch, I couldn't find the program I wanted to watch from the first channel to the last channel, and sometimes the afternoon theater was an episode of an episode with another hour of advertising. One afternoon, it was dizzy. Why is it so fast to watch the TV too late?
Or some people will install antenna pots themselves to avoid service charges. This signal source is not very stable. When the weather is good, they can receive a lot of channels. When the weather is bad, they can hardly see the TV.
Second, TV box appeared later
The box is the result of the transition from traditional TV to smart TV. The box is equivalent to a host. The traditional TV is a display screen. You can download live software and on-demand software by connecting the box. You can watch TV channels for free and direct on demand movies and TV shows. The small box can bring such a big change to the movie.
But the box is a transitional product after all, and it is an inevitable trend to be eliminated. Smart TVs do not retain the box spikes in terms of picture quality, sound quality, performance, and functionality. The price of high-end smart TVs with large-screen Internet brands is now about 3 or 4 thousand. In this era of good money, smart TVs eventually replaced traditional TV and TV boxes.
Third, all smart TVs are the same?
No matter whether traditional brands like Hisense, Skyworth, Konka, or Internet brands like Xiaomi, LeTV or Microwhales, they all invest in smart TV battles. The advantage of traditional brands is their accumulated experience and capital in hardware manufacturing for more than 10 years. However, those who have used traditional brands and Internet brands can obviously feel that traditional brands are behind in software and the operating experience of UI systems is Not very good. The Internet brands appear younger and more dynamic, and they are quite bold in configuring choices, UI systems, and content resources, and are deeply loved by younger generations of users. Therefore, smart TVs that seem to be stereotyped, in fact, each brand has its own characteristics and trump card.
Fourth, the essence of television is still used to see
No matter how smart the smart TV is, the essence of the smart TV is unchanged. How much quality content resources can a television bring us? When faced with this problem, different brands of smart TVs can be reflected immediately!
At present, most Internet TV brands use the form of direct access to third-party platforms to provide content for consumers. When they purchase TV, they do not provide membership service for these platforms. Therefore, consumers want to see the latest movies, TV dramas, variety shows, and children. Programs, or viewing Blu-ray and 4K-quality content, need to be purchased on a third-party platform. The most unfortunate thing is that you bought this smart TV. You just bought a so-called smart TV hardware. You want to have content resources. I'm sorry, but you have to pay for yourself again, which is equivalent to secondary spending.
And even more troubling, third-party platforms such as Tencent, iQiyi, and Youku each have different advantages. It is difficult for consumers to satisfy their viewing needs on one platform while purchasing multiple platforms at the same time. The members have greatly increased the cost of using the consumer. And more than 80% of the content of the platform is duplicated, which is equivalent to the fact that most of the money spent by consumers is the purchase of repetitive money. If the annual fees for these platforms are bought together, the year will cost about a thousand dollars.
Fifth, content and hardware bundling is the best model
Internet TV brand giants Xiaomi, Leshi, and Micro-whale all adopt the content and hardware binding model. On the one hand, they use their strong advantages in content procurement to acquire high-quality content at home and abroad through content integration procurement at a lower cost. Resources, and through professional operations teams and big data technology, consumers will need to spend thousands of dollars on separate purchases and integrate them to help users save a lot of money for repeated purchases.
First, leave at least the ink to LeSite's marketing strategy that once relied on powerful sports resources and content subsidy hardware. However, due to the problem of capital chain, LeTV lost many copyrights in sports resources, and all aspects have problems. And LeTV’s content resources, apart from sports, rely solely on LeTV’s support in films, TV series, and variety shows. Although LeTV has its own hardware advantages, people who understand the current status of LeTV will probably no longer opt for LeTV.
Next, let's talk about micro whale and millet, both of which have a strong background in content resources. Xiaomi TV mainly cooperates with iqiyi in terms of content, and covers domestic video giants such as Youku Video, Tencent Video, and Sohu Video. Content resources.
Microwhale TV has the background of Chinese culture, Alibaba, Tencent, and Central People's Broadcasting Station. It mainly integrates the video content of Tencent Video, Mango TV, BBC, and TVB.
In terms of movies, Xiaomi’s number is even greater. However, in terms of movie theaters, micro-whales are even more dominant and have the most copyright, while TV series and micro-whales are half a dozen. However, the micro-whale integrates the video content of platforms such as Super League, TVB, BBC, and British high-end children. It also has more advantages in the richness of content, such as the sports channel of the micro-whale and the panoramic VR channel of the micro-whale.
Good content is accompanied by good prices. This is perfect. All products of the Micro Whale TV include a one-year Platinum membership service. Xiaomi TV, such as the newly launched 4A series, will need to purchase its own members.
The micro whale's member service includes all Tencent, Mango, and other content mentioned in the promotion, and is available in various formats such as 4K, Blu-ray, Ultra-Clear, etc., as long as the source itself supports it.
Members that Xiaomi buys only support 720P. If you want to watch higher resolution videos, such as 1080P and 4K videos, you need to jump to the iQiyi's own TV client. Xiaomi members do not support iQiyi. The client's, which means that if you want to see a higher-quality video, you also need to recharge the TV client member who loves iQiyi, and you might as well recharge the iQIYI member directly.
The latest D-series products and Xiaomi's latest 4A series products are all very hot-selling, so we can't avoid the comparison of the two products. The author also read several professional articles. Comparative evaluation. In order to save costs, Xiaomi’s 4A series has done a lot of cheating on TV hardware, such as using cheaper 3-in-1 panels, using plastic tripods, and using USB 2.0 interfaces that are being eliminated. The small whale TV shows every detail is real and hard. In terms of hardware, the content does not disappoint consumers. By subsidizing hardware through content, users can purchase higher-configured hardware at a lower price, thus allowing consumers to obtain greater benefits.
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