On July 27th, Huawei's consumer business officially announced the first half of 2017 performance report today. The report showed that Huawei's consumer business continued to maintain steady growth. In the first half of 2017, its sales revenue was 105.4 billion yuan, a year-on-year increase of 36.2%. Shipment volume was 73.01 million units, a year-on-year increase of 20.6%. According to the analysis agency IDC, global smartphone shipments grew by 3% in 2017, which means Huawei’s smartphone shipments continue to outperform the market.
Huawei’s consumer business CEO Yu Chengdong stated: “Because of Huawei’s flagship product sales worldwide, we have thrived in Europe, Greater China, the South Pacific, and Southeast Asia, and the global high-end market has further improved its influence. Huawei will actively deploy future smart products and be bold in innovation, striving to be the first to achieve breakthroughs in cutting-edge technologies such as artificial intelligence and AR."
Huawei Consumer Business CEO Yu Chengdong
Global high-end market regained regional balanced growth
In the first half of 2017, Huawei’s flagship products continued to be sold worldwide. In Huawei, Finland, Norway, Sweden, Poland, United Arab Emirates, Japan, Thailand, Malaysia, and other Huawei’s overseas major overseas markets, Huawei’s high-end smart phones (P&Mate) Serial shipments increased by more than 100% year-on-year, and the influence of the global high-end market was further enhanced. In the same period, Glory's dual flagship (V series & digital flagship series) was re-evolved, collaborated in technical and technological aesthetics, and won a good market response. Glory 9 released 28 million days of global sales exceeding 1 million units.
According to the GfK report, as of May 2017, Huawei’s smartphone market share in the global market of more than US$500 increased by nearly 9% compared to the same period in 2016. In key regions such as Greater China, Western Europe, Northeast Europe, and Southeast Asia, Huawei’s market share of high-end smart phones above US$500 exceeds or approaches 10%, and Huawei’s high-end mobile phones are increasingly sought after by consumers.
In the regional market, Huawei has achieved robust growth in the regional markets such as traditional high-end markets in Europe, the South Pacific, Southeast Asia, and Greater China. In the European market, Huawei’s smartphone shipments increased by 18% year-on-year, with Northeast Europe’s overall market share exceeding 15% for the same period in 2016, maintaining rapid growth.
In emerging Asia-Pacific markets, Huawei achieved breakthrough growth in Southeast Asia, Russia, Japan, and other regions and countries. In Southeast Asia, smart phone shipments and Japanese and Korean smart phone shipments both increased by more than 45% year-on-year. In the Middle East, Africa and Latin America, Huawei’s consumer business has maintained a sustained and steady growth.
In the Greater China region, Huawei brands and Glory brands work together to maintain their leading edge. In the first half of 2017, shipments of Huawei smartphones in Greater China increased by 24% year-on-year. According to GfK data, by May 2017, Huawei’s market share in Greater China has reached 22.1%. At the same time, according to data from GfK, Sino, etc., in the first half of 2017, Glory's brand sales and sales both topped the Chinese Internet mobile phone.
In addition to the smartphone business, Huawei's tablet PCs and other services are also growing in contrarian conditions under the industry downturn. Among them, the tablet business achieved a substantial growth, with shipments increased by nearly 60% year-on-year. Huawei's Smart Business Notebook, the MateBook X, the stylish combo notebook MateBook E and the business notebook, the MateBook D, released in the first half of this year, are designed to meet the needs of users and integrate fashion design, lightweight, portable, safe and efficient genes into products. The release was well received by the global media.
With the steady growth of Huawei’s business performance on a global scale, Huawei’s global brand influence is also on the rise. In May 2017, Huawei ranked the Forbes 2017 global brand value list with a brand value of US$7.3 billion. It grew by 9% in the previous year and became the only Chinese company to be shortlisted. In June 2017, Huawei was once again ranked 49th in the Brand Z Top 100 Most Valuable Global Brands list with a brand value of US$20.388 billion. For the second consecutive year, Huawei entered the top 50 of the BrandZ Global Most Valuable Brands list.
Actively Layout the Future Ecology and Future Smart Products Dedicated to Leaping Improvement of Smart Terminal Experience
In the first half of 2017, Huawei's consumer business actively promoted the development of the ecosystem for the future. After several years of efforts, the ecosystem represented by consumer cloud services, smart homes, and sports and health has basically taken shape and become a consumer of Huawei. New growth point of business.
Among them, consumer cloud services have grown significantly under the new business model, with over 280 million users, over 270,000 developers, and more than 5,600 applications globally. In 2016, the revenue received from the partners reached 2.8 billion yuan. Currently, Huawei's consumer cloud service has three regional centers in the world, 15 data centers deployed, and services reaching more than 200 countries and regions in the world. This indicates that Huawei's consumer cloud services have passed the security of different countries and regions around the world. , privacy data management, local laws and regulations such as strict review. Developers can rely on the global capabilities of Huawei's open platform to provide services to users around the world.
In the field of smart homes, the smart home ecological construction centered on HiLink has grown rapidly. At present, the number of smart home brands that have joined Huawei HiLink Eco has exceeded 100, with more than 50 categories and over 300 models.
Facing the future, Huawei believes that a new round of scientific and technological revolutions in the human society—a smart revolution is coming. In a smart society, the digitization process will be greatly accelerated, and human perception and cognition will leap to a new height, and human-computer interaction will become more dynamic. Humanize. The emergence of artificial intelligence will bring about a subversive improvement in the experience. Smart phones will be upgraded to smart phones under the help of artificial intelligence to achieve a leap-forward upgrade of the experience of intelligent terminal users. It is estimated that by 2025, 90% of global end-users will benefit from the personalized and intelligent service of smart phones.
In addition to the disruptive improvement brought by artificial intelligence to users, the core capabilities of chips, terminals, and cloud services are leaps and bounds. It will surely bring higher requirements in areas such as computing, energy efficiency, and cloud collaboration. Only with the core technology capabilities of chips and cloud can we bring better smart experience to users in smart society. At present, Huawei has fully deployed awareness intelligence, cognitive intelligence, and computational intelligence in the field of artificial intelligence to implement an artificial intelligence system that combines software and hardware as well as cloud collaboration. Breakthroughs have been made in sensor algorithms, computer vision, search engines, and semantic understanding.
In the second half of 2017, Huawei’s consumer business will continue to be consumer-centric and user experience-based. While further strengthening the basic experience, we will be innovating in areas such as artificial intelligence and AR, and will promote with top global partners. A leap forward in user experience.
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