In 2017, the global economic environment is facing both challenges and opportunities. As China's color TV companies adjust their export strategies, their brand status gradually increases. The domestic economic environment is stable in the region, and supply-side reform has injected new vitality into the economy. Under the influence of rising panel costs, the color TV market has seen declining sales.
Price battle "bitter fruit"
In 2016, the color TV industry carried out 18 promotions of different scales, an increase of 6 times compared to 2015. Low prices as a weapon for promotion, especially as high-end products are more price-reducing, have succeeded in making consumers accept the concept that “you can buy a higher style at a lower price†and lower consumer price expectations.
Display technology walks in the three intersections OLED, quantum dots, laser television as three different types of technologies, all on their own roads and rapid development. According to the total omni-channel data, the market penetration of OLED TVs in the first half of 2017 was 0.2%, up 0.1% year-on-year. Currently, the OLED camp in the Chinese market has expanded to six brands, including foreign brands LG, Sony, Philips, and domestic The mainstream brands Skyworth, Konka, Changhong. In the first half of 2017, the penetration rate of home laser projector market was 0.1%, which was an increase of 0.07 percentage points compared with the same period of last year. The color TV brand Hisense actively deployed the home laser projection market. Eloway, Kansang, and Xiaomi joined the laser projection industry again. Attention. The offline monitoring data shows that in the first half of 2017, the penetration rate of quantum dot TVs was 1.7%, an increase of 0.7 percentage points year-on-year. Samsung, Hisense, TCL, and LeTV are now cultivating quantum dot technology.
From smart to artificial intelligence In the first half of 2017, the penetration rate of smart TV reached 85%. In terms of functionality, the basic conditions for large-screen operations are provided. Consumers' stickiness to smart TVs is increasing. In June of this year, the average daily operating rate was 44%, and the average daily time per terminal was 5.1 hours. Video, games, education, shopping, and other TV applications are also more abundant. 2017 is also the first year of artificial intelligence TV. Many brands have launched new artificial televisions in the first half of the year.
“Shape and Image†Product Conversely Grows Size Growth Continued Consumption Upgrading is the main theme of the TV market. Although the size of the TV market in the first half of 2017 is declining, consumers’ demand for high-end differentiated TV products is still increasing. In terms of the size of the domestic retail market in the first half of the year, the share of 55 inches grew fastest, with a year-on-year increase of 7 percentage points and a share of 28.8%. 65-inch or larger size became the main battlefield for brand-occupiers' occupation. In the first half of the year, 93 new online and offline models were added, an increase of 38 and 13 over the same period of last year, respectively, with a market share of 5.7%. Increased by 1.7 percentage points. The demand for large screens in the domestic color TV market continues to increase. 55-inch TVs have become the standard. Therefore, it is necessary to redefine the large-size standards. Ovid Cloud Network defines 65-inch and larger TVs as large-size TVs.
In the second half of the year, the color TV market will improve Weng Zhenhua's analysis and believe that after the panel price increase trend is curbed, it is expected to begin to decline in the fourth quarter. The drop in panel prices has eased the cost pressures of the entire machine company to a certain extent, providing room for the year-end promotion of the color TV market in the fourth quarter.
Ove Cloud.com expects that in the fourth quarter China's color TV market will reach 15.01 million units, down 2.7% year-on-year. The third quarter of 2016 was the focus of the day-to-day sales promotion of color TV brands. In the third quarter of this year, Internet brands were struggling to meet the challenge. The market size of color TVs is expected to be 11.11 million units, a year-on-year decrease of 7.0%. "Overall, China's color TV market performed better in the second half than in the first half of the year, with a market size of 26.12 million units, a year-on-year decrease of 4.6%. The annual color TV market will reach 47.92 million units, a decrease of 5.8% year-on-year," said Weng Zhenhua.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Price battle "bitter fruit"
In 2016, the color TV industry carried out 18 promotions of different scales, an increase of 6 times compared to 2015. Low prices as a weapon for promotion, especially as high-end products are more price-reducing, have succeeded in making consumers accept the concept that “you can buy a higher style at a lower price†and lower consumer price expectations.
Display technology walks in the three intersections OLED, quantum dots, laser television as three different types of technologies, all on their own roads and rapid development. According to the total omni-channel data, the market penetration of OLED TVs in the first half of 2017 was 0.2%, up 0.1% year-on-year. Currently, the OLED camp in the Chinese market has expanded to six brands, including foreign brands LG, Sony, Philips, and domestic The mainstream brands Skyworth, Konka, Changhong. In the first half of 2017, the penetration rate of home laser projector market was 0.1%, which was an increase of 0.07 percentage points compared with the same period of last year. The color TV brand Hisense actively deployed the home laser projection market. Eloway, Kansang, and Xiaomi joined the laser projection industry again. Attention. The offline monitoring data shows that in the first half of 2017, the penetration rate of quantum dot TVs was 1.7%, an increase of 0.7 percentage points year-on-year. Samsung, Hisense, TCL, and LeTV are now cultivating quantum dot technology.
From smart to artificial intelligence In the first half of 2017, the penetration rate of smart TV reached 85%. In terms of functionality, the basic conditions for large-screen operations are provided. Consumers' stickiness to smart TVs is increasing. In June of this year, the average daily operating rate was 44%, and the average daily time per terminal was 5.1 hours. Video, games, education, shopping, and other TV applications are also more abundant. 2017 is also the first year of artificial intelligence TV. Many brands have launched new artificial televisions in the first half of the year.
“Shape and Image†Product Conversely Grows Size Growth Continued Consumption Upgrading is the main theme of the TV market. Although the size of the TV market in the first half of 2017 is declining, consumers’ demand for high-end differentiated TV products is still increasing. In terms of the size of the domestic retail market in the first half of the year, the share of 55 inches grew fastest, with a year-on-year increase of 7 percentage points and a share of 28.8%. 65-inch or larger size became the main battlefield for brand-occupiers' occupation. In the first half of the year, 93 new online and offline models were added, an increase of 38 and 13 over the same period of last year, respectively, with a market share of 5.7%. Increased by 1.7 percentage points. The demand for large screens in the domestic color TV market continues to increase. 55-inch TVs have become the standard. Therefore, it is necessary to redefine the large-size standards. Ovid Cloud Network defines 65-inch and larger TVs as large-size TVs.
In the second half of the year, the color TV market will improve Weng Zhenhua's analysis and believe that after the panel price increase trend is curbed, it is expected to begin to decline in the fourth quarter. The drop in panel prices has eased the cost pressures of the entire machine company to a certain extent, providing room for the year-end promotion of the color TV market in the fourth quarter.
Ove Cloud.com expects that in the fourth quarter China's color TV market will reach 15.01 million units, down 2.7% year-on-year. The third quarter of 2016 was the focus of the day-to-day sales promotion of color TV brands. In the third quarter of this year, Internet brands were struggling to meet the challenge. The market size of color TVs is expected to be 11.11 million units, a year-on-year decrease of 7.0%. "Overall, China's color TV market performed better in the second half than in the first half of the year, with a market size of 26.12 million units, a year-on-year decrease of 4.6%. The annual color TV market will reach 47.92 million units, a decrease of 5.8% year-on-year," said Weng Zhenhua.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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