For consumers, the “shopping festival†created by most people is not a bad thing. They only motivate you to concentrate on the usual scattered consumption, and it is indeed possible to save a little bit of money. It is not bad. However, there are also some manufacturers who have been too busy selling goods for the holiday due to poor sales or company financial difficulties. Behind the seemingly low-cost advertising, it is actually full of fluke and helplessness.
This is especially true in the television industry. According to China Icom data, in the first quarter of 2017, China's color TV market shipped 11.38 million units, a year-on-year decrease of 13.5%; retail sales amounted to 36.6 billion yuan, a year-on-year decrease of 7.3%. Behind the decline in data is actually the result of the combined effect of rising cost pressures and increased levels of market consumption: The brands that have been hit hardest by “hardware free†and low-cost promotions in the past.
However, for the unsuspecting consumers, this has caused a lot of confusion. In the face of numerous television companies in the market to make festivals, everyone needs to polish their eyes and avoid being deceived. For example, the following types of TVs are "absolutely untouchable" types!
The brand is in turmoil without touching
This first type is the most dangerous and risky! As we all know, companies with stable operations can guarantee product quality, guarantee genuine prices, and ensure long-term safety and after-sales experience in the future.
Some TV brands are now precarious and precarious. No one can guarantee that it has a complete quality inspection process, nor can it guarantee that the products it buys will be engineering samples or stocks. To put it another way, television is not the same as a mobile phone. Generally, once it is bought, it will take at least five years or even longer. Even if it is cheaper now, there will be quality problems in the future, the manufacturers will no longer exist, and after-sale “evaporation†- such products will not be bought even if they are cheaper!
Do not touch the content of the building is weak
Nowadays, “cable television†has long been abandoned by many families. Internet TV has much richer programming resources. It truly meets the standards of ultra-high-definition content and does not need to be constrained by TV program schedules. The viewing channel pays annually.
However, the richness of content that a user can enjoy on an Internet TV depends on the manufacturer’s own content production capabilities and cooperation with other platforms—which brings a new problem. Today's TV manufacturers not only have to be responsible for TV production, but also continue to maintain the production and cooperation of the content. Only in this way can they give users a long-term good viewing experience.
Obviously, if a brand lacks influence in the industry and it is difficult to find content partners, or because the funds are difficult to sustain and cannot produce content and maintain copyright, then for its users, the so-called “ecology†is only But it was a castle in the air, and the hard-to-buy TV was a screen with no content.
Do not touch the lack of original research and development capabilities
Similar to the well-known mobile phone industry, the current smart TV industry is divided into top manufacturers with independent R&D capabilities and manufacturers who rely on the public version of the "plan" to replace the shell. The difference between the two is not only the level of technology, but more importantly it directly determines whether a product is "cost-effective."
This principle is well understood—those manufacturers that have R&D capabilities and production capabilities for key components (such as screens, masters, and circuits) have more uniform quality and lower component costs—in other words, users Every penny spent is spent on real product performance, rather than being wasted on bargaining with suppliers...
Do not touch excessively low prices
There is an old saying in China - a penny and a piece of goods, which coincides with the value theory of classical economics. For any mature company, reasonable pricing is not only to ensure the long-term healthy development of the entire industry chain, but also to make every penny the user spends on value for money.
In the past, we were once confused by some so-called “super-low prices.†But now everyone knows that this is actually a low-cost “super TV†that was created at the cost of exploiting foundries and suppliers. In return, it was the closure of suppliers and the unemployment of more people. Such low prices are extremely selfish and immoral.
Moreover, due to this kind of drinking and thirst-quenching, excessively low-priced TVs often fail to maintain a stable supply chain—the one part used in this batch, and the next batch has to be replaced with others. Obviously, this will directly cause quality problems. And the so-called low-cost "TV Festival" has become hypocritical and meaningless.
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