Chaon Ming Technology: Double the sales of LED lighting business next year

Zhou Ming Technology (300232.SZ) Dong Mi Li Jiang said that the e-commerce channel is a bit uncertain, LED lighting is mainly based on the company's production and sales, next year, the company's LED lighting business planning sales have doubled.

It is understood that since August 2013, Chau Ming Technology has invested in Hanyuan and established the Zhouming Hanyuan brand, and has fully promoted the O2O model promotion and operation of the LED lighting industry. In the just-concluded "Double Eleven" e-commerce annual promotion war, the total number of transactions exceeded 20,000, and the sales reached 21.42 million yuan.

Although Shanghai Chau Minghanyuan has a good sales in the double eleven, Li Junjiang believes that e-commerce has great uncertainty. The company did not include e-commerce in its LED lighting sales forecast, and the e-commerce sales next year. It is hard to say that it mainly relies on the company to produce and sell.

A brokerage researcher said that the company's e-commerce channel is at the forefront of domestic LED companies, and many institutions are very optimistic about the company's e-commerce channel, and e-commerce will have further heavy volume next year.

An analyst of Guotai Junan believes that the current LED market is in good condition, e-commerce has a good pull on LED terminals, and the construction of channels is not so complicated, but e-commerce is still ahead of foreign LED merchants, and foreign LED penetration rate is relatively high. Some, domestic LED e-commerce has not really started.

“Many manufacturers have e-commerce channels. At present, the overall sales volume of e-commerce is still very small.” He added that the e-commerce channel has not played a big role. Only when the LED penetration rate increases, the e-commerce channel will play a role. Great effect.