LED lighting steps to illuminate people

In 2012, LED home lighting market is still the largest in Japan, followed by Europe and North America. However, the proportion of China is also increasing year by year. By 2013, the home lighting market in China will reach 5,941 million US dollars, of which LED home lighting market will reach 814 million US dollars, accounting for 24% of the world.

According to the latest market report published by the global market research institute, from 2012 to 2014, with the gradual fermentation of incandescent lamps in all regions, LED lamps and lanterns began to enter the home lighting market.

Because of the increase in luminous efficiency and the decline in the price of LED luminaires, consumer acceptance has gradually increased and the penetration rate of LED lighting has increased. In 2012, LED home lighting market is still the largest in Japan, followed by Europe and North America. However, the proportion of China is also increasing year by year. By 2013, the home lighting market in China will reach 5,941 million US dollars, of which China's LED home lighting market will reach 814 million US dollars, accounting for 24% of the world.

In other regions such as Europe, the United States, Japan, Taiwan and emerging markets, the introduction of policy standards and active product and pricing strategies of manufacturers are also rapidly promoting the LED home lighting market. The LED home lighting market in North America benefited from the rising sales of new homes and the sweet spot for retail prices of LED bulbs. Home lighting and Energy Star, as well as other lighting specification standards, have also driven the market towards standardized development. The first-line manufacturers have spotted the opportunities in the North American market. Cree, GE, Philips and other manufacturers have launched low-cost or high-performance new products to seize market share.

The European LED lighting market is becoming more and more fierce due to the impact of comprehensive banned policies. The average price of LED bulbs continues to drop, and more and more intelligent LED bulb products enter the market, such as Philips launched HueLED bulbs with WiFi control and custom lighting colors. OSRAM also uses its lighting control system company to integrate LED lighting with intelligent control systems.

In Japan, shipments of LED bulbs reached 27.9 million in 2012 and are expected to grow to 28.5 million in 2013. Due to the fierce competition in the price of the bulb market and the trend towards saturation, Japanese lighting manufacturers have formulated new strategies for future development, such as market segmentation with large wattage replacement or high performance light bulbs, development of lamp markets such as ceiling lamps, or expansion of Vietnam and Taiwan. And other overseas emerging markets.

China's 2013 semiconductor lighting financial subsidies will be expanded to 30 million, home lighting products will be included. However, according to the survey on the awareness of LED lamps in the Chinese market, the awareness of LED lighting in the general public in China has remained at a relatively low level. The number of people who correctly identify LED bulbs accounts for only 25% of the surveyed population. Therefore, China's LED lighting still needs to have sufficient consumer education to open the ordinary family market, so that ordinary household consumers have a more full and comprehensive understanding of LED lights.

According to the survey, in 2012, Taiwan's LED bulbs shipped 1.34 million, and it is estimated that in 2013 it will grow by 20% to 1.608 million. The major manufacturers include Everlight, Delta Electronics, Taiyi, etc. In addition, Toshiba and Philips have aggressively expanded the market in Taiwan by introducing new bulb specifications.

Home Lighting: Occupancy rate rose from 19% to 24%

Observing the regional development of the home lighting market in 2012, the Chinese market share will increase from 19% in 2012 to 24%, making it the fastest growing regional market, the European market in the implementation of a comprehensive ban and the economic recovery after the European debt crisis The positive impact on the LED bulb market is gradually fermenting, and the market penetration of LED bulbs is expected to accelerate.

From the use of LED lighting products to the use of groups to observe, LED lighting compared to traditional lighting can bring more energy-saving benefits. Therefore, commercial lighting, industrial lighting, and outdoor lighting applications have a stronger demand for energy saving, and they are all professional users. Therefore, the penetration of LED lighting is relatively fast.

The main target of home lighting is the general consumer. In addition to the low awareness of LED lighting, the price of the initial input costs is more sensitive. Therefore, the penetration rate of home lighting is somewhat behind that of other lighting applications.

Compared with LED commercial lighting, LED home lighting is characterized by very scattered consumers, higher price sensitivity, lower power, and lower gross profit margin. Therefore, after entering the popularization period, manufacturers not only need to consider market segments and consumer spending habits, but also strictly control the cost and quality, especially in the initial period of rapid decline in prices, consumer habits are volatile, if not enter the market at low cost, then Can not quickly open the sales and product visibility, easy to miss the first opportunity.

Automotive Lighting: Traditional and LED Mashup into Mainstream

In the RCL definition, TailLight, BrakeLight, and DirectionLight are included. Brake Lights and Directional Lights Due to regulatory requirements for higher brightness performance, the regulatory lighting requirements for driving lights are lower. Considering cost and aesthetic considerations, the mix of traditional bulbs and LEDs is still the mainstream of RCL.

The proportion of mixed use of LED and light bulb will be gradually reduced in 2013, on the contrary, the proportion of all LED light sources will gradually increase.

Backlight Market: Lowering Costs is an Important Topic

Quantum Well LED technology is an important new technology for display manufacturers and LED packaging manufacturers in the second half of 2013 and the first half of 2014. In order to achieve market segmentation and better color saturation, whether in the form of QDLEDTube or optical Smear to enhance, in the current end of the display application product price competition under the premise of the product cost reduction is the manufacturer's most important issue.

For example, under the same size, manufacturers can control the price of 4K2K TV under 1.3 times, and QD TV control under 1.5 times. It is believed that the speed of product sales can be further accelerated.