Domestic color TV manufacturers intensify competition

From TV networks to smart TVs to cloud TVs, the color TV industry has experienced rapid product upgrades in just a few years. Under the promotion of this intelligent trend, the overall color TV industry has undergone changes. From the manufacturing industry, which focuses on terminal sales, to the functional service market.

Insufficient Innovative Capabilities of Foreign Brands Smart TV Market Domestic Brands Take the Lead as Smart TVs As an important category product for TV industry development in recent years, according to market monitoring data released by Ovid Consulting, video on demand, open platform, and APP are the main features. In just over two years, smart TV products have seen their market penetration rate rise rapidly to 42%. Among them, domestic color TV companies have occupied the vast majority of market share, and they have gained a substantial say in the early development of smart TVs.

In particular, in 2012, domestic Konka, TCL, Skyworth, etc. took the lead in releasing smart cloud TV products and reignited a fire in the smart TV market. The slow-moving foreign TV brands were completely behind in the cloud TV field. Zuo Yanyao, the brand director of China Yikang, accepted an interview with the home appliance alliance network. The reason for the slowness of foreign-funded enterprises in China is the lack of an in-depth understanding of the rapidly changing Chinese market, especially how to impress consumers and lead the market to change. The root cause is the lack of innovative capabilities and the aging of product types. Like TV products, new concepts and new technologies emerge in endlessly. If Japanese household electrical appliance manufacturers do not reflect on themselves, make some major changes and innovations, and keep pace with the Chinese market, the market will be eliminated in the future.

Smart TV coexistence of internal and external problems The competition of domestic color TV manufacturers will further intensify Lenovo, LeTV, and rumored millet have made cross-border attempts in the smart TV field. On the contrary, the battle between traditional TV manufacturers has become more intense. Smart TVs have changed the user's appreciation of the way. From passive viewing to human-machine interaction, foreign brands that have achieved great advantages in the color TV market have gradually become disconnected from the market, losing some market share. According to the latest market monitoring data released by Ovid Consulting, the domestic brand camp and foreign brand camp in the flat TV market in the 25th week of 2013 showed a 64:36 pattern, and domestic brands increased.

Faced with the cross-border operations of IT internet companies and fierce competition with foreign TV manufacturers, the future of home-made color TV manufacturers who can make breakthroughs in product thinking and user experience will further win the leading advantages of the smart TV industry. TCL multimedia marketing director Chen Bingfeng said in an interview with home appliance alliance network reporters that the main characteristics of smart TV and smart cloud TV market development are the rapid development of the market; second, smart cloud applications are more abundant and product technology innovation capability is more powerful; The integration of resources in the entire industry chain has grown stronger. There are also some issues that need to be resolved at this stage. For example, smart cloud television applications in the market currently have problems such as complicated control, inconvenience, and lack of practicality. However, we believe that with the joint efforts of the industry, these issues will be solved quickly.