The VR news tomorrow will not be the same as today's video news and text news.
This is obvious. This judgment is also based on a new ethnographic study of the Google News Lab – how the characteristics of VR influence reporters to tell stories in this medium. What is interesting is how people experience stories in VR, what makes VR stories tell compelling, and how VR as a new media asks journalists to abandon some existing storytelling methods. (At the same time, Reuters Institute's report in the beginning of this year focused on the challenges faced by newsrooms in bringing VR into storytelling.)
Here are some highlights of the study:
The effective VR experience is designed around the storyline, not just storytelling. VR viewers should become active participants, not passive consumers. This profoundly changed the creative process and emphasized the experience beyond strict traditional narrative. For example, the Guardian VR project “6×9†created a separate experience of imprisonment.
VR is Impressionist. It is often difficult for viewers to remember the exact details of the virtual reality experience, but to recall the experience of VR as if they had already lived in it. In other words, this experience is not perfect. The report pointed out that this means that VR producers should focus on emotional impact rather than convey specific information. This will have a major impact on the various stories that reporters can tell in the media (if they can even speak "story").
What makes VR so appealing to the audience? Participate, manifest and "feel free to feel completely free." In an interview with 36 ethnographies conducted by Google, Google found that people were attracted to VR mainly because VR enabled them to experience various new experiences and emotions, allowing them to create their own experiences and come to an opinion. "You can go in any direction you want to go. You are creating your own world." One participant said.
The "deformation" in VR can help people understand complex issues more effectively. Although climate change is a new topic, it is very tricky. Sometimes, the facts that have been made sure are far from proof of a problem. Studies have shown that virtual reality can help make these complex issues more specific, for example, allowing viewers to represent those (or something) affected by them. When using VR thinking, the best results.
Some journalists will find it difficult to adapt to VR. When it comes to virtual reality, linear, curated storytelling becomes obsolete. As we know, the author is eliminated. For journalists who write articles and produce videos, developing their storytelling skills is not easy. With the development of this new storytelling culture, we should adapt the journalists (and the companies that employ them) for a long period of adjustment.
For this study, Google conducted "36 ethnographic interviews" with individuals of different ages, genders, and races in New York City, Chicago, and the San Francisco Bay Area. Twenty-seven of them were "early consumers": these interviews lasted three to three and a half hours, aiming to gain insights into the consumer experience of new media and their desire to purchase VR technology, heads-up and systems. In addition to the official interviews, these consumers also broadcast their favorite VR works and discussed the benefits of these experiences for them. In the end, they were given headlines with specific VR content to let them experience an immersive presence. The remaining nine interviewers are "creators and critics of VR news and entertainment."
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