In the first half of this year, the production and sales of new energy vehicles in China increased by 2.5 times and 2.4 times respectively. However, behind the explosive growth, there are multiple flaws.
From the data point of view, new energy vehicles can be said to have both production and sales, but all of this is achieved under the influence of policies, not from the real consumer market demand. The synergistic effects of various central and local support policies have been fully developed, which has prompted the private consumer market to heat up. But how far can new energy vehicles driven by policies alone go?
Under the general environment that the state's new energy vehicle purchase subsidies continue to implement the declining mechanism, the disadvantages of short-term exposure of new energy vehicles and the inconvenience of charging facilities have not been significantly improved, relying solely on the so-called “unlimited, unlimited purchaseâ€. The policy "dividend" is unsustainable. Moreover, some cities in China no longer have favorable policies such as free licenses for purchasing new energy vehicles, and the sales situation of new energy vehicles is facing challenges.
What is more worthy of attention is that the internal power of car companies to develop new energy vehicles is still insufficient. In addition to a few more pragmatic self-owned brand car companies really doing research and development, many other companies aim to get a share of government subsidies. Some of these companies do not have R&D capabilities, while others are unwilling to invest heavily and hope to lie on financial subsidies for development. Especially in the current sluggish situation of the entire automobile market, auto companies have no time to take into account the development of new energy vehicles, and more focus on how to improve the production and sales of traditional power vehicles.
In addition, under the environment that China has not yet formed a mature automobile social atmosphere, it should not be too optimistic to expect new energy vehicles to achieve faster growth like ordinary motor vehicles. After all, new energy vehicles still belong to the forefront of automotive technology and require a number of supporting technologies to be improved and improved. At the same time, due to the locality of development, consumers have not yet generated the impulse to purchase new energy vehicles independently, and have been caught in the entanglement of buying or not buying.
From this point of view, the new energy vehicle market driven solely by the policy market will not go too far.
At present, the urgent need to break through the development of new energy vehicles is the positioning of new energy vehicles. In the case of the development of pure electric vehicles, whether it is hybrid, plug-in electric vehicles, fuel cells, or even non-new energy, but can achieve low-emission fuel vehicles, as long as the purpose of energy saving, should be treated equally development of.
The development of new energy vehicles requires more companies and capital to join in order to truly form an industry. And traditional car companies alone are not enough. At present, in the new energy automobile industry, hundreds of trillions of capital are ready to enter. These capitals are private and state-owned. If the restrictions are liberalized and rationally guided, these flooded capitals will be broken in a very short time. The stalemate in the development of new energy has pushed China's new energy vehicles to a new level of development.
To realize the long-term development of the new energy vehicle market, car companies should look at this issue from a strategic height and the direction of enterprise development. Accelerating the pace of commercialization is the right path. To ensure sustainable development in the market, efforts to reduce costs should be the focus of enterprises to develop new energy vehicles. In addition, it has to settle on the product itself, that is, it can provide consumers with a reliable product and complete matching that can be used in the same way as ordinary internal combustion engine cars.
The description of "Made in China 2025" has given the new energy vehicle a very accurate positioning, and it has left a imaginary space for new energy vehicles in China's strategy of manufacturing a strong country. There is still a large part of the cake in this industry that has not been shared. Whoever wins the market first will have an advantage.
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