In the early morning of May 18th, Beijing time, according to market research firm Strategy AnalyTIcs, Apple sold 600,000 HomePod smart speakers in the first quarter of this year. According to the sales volume, HomePod's global smart speaker market share is only 6%, far lower than competitors' Google and Amazon counterparts.
It is estimated that Amazon sold 4 million Echo smart speakers in the first quarter of this year, with a market share of 43.6%. At the same time, Google's Google Home smart speakers are expected to sell 2.4 million units in the first quarter of this year, with a market share of 26.5%. Sales ahead of Apple's Alibaba, the company's smart speaker products in the first quarter of this year's estimated sales of 700,000 units. In addition, Xiaomi's smart speaker products are expected to sell 200,000 units.
To catch up with Google and Amazon, Apple still has a long way to go. In the past year, sales of Google and Amazon's smart speaker products have grown tremendously. Compared with the first quarter of 2017, smart speaker shipments, Google increased by 2.1 million units, an increase of 709%, and Amazon increased by 2 million units, an increase of 102%.
Due to the rapid growth in sales of Google's smart speaker Google Home and the emergence of more competitors in the market, such as Apple, Alibaba, and Xiaomi, Amazon's leading edge is not so high, and its product market share has declined. However, Amazon has long been a leader in the smart speaker market.
Counting the sales of all vendors, the estimated shipments of global smart speakers in the first quarter of 2018 were 9.2 million units. For now, Apple is the fourth-largest vendor in terms of shipments, but its sales are not enough to pose a threat to Google and Amazon.
Google and Amazon have been working in the smart speaker market for many years, and both companies offer smart speakers at different price points for consumers to choose from. For example, Google’s Google Home standard version is priced at $129, while its mini version is priced at $49. In addition, Amazon's Echo is priced at $99.99, while its smaller version, Echo Dot, costs only $49.
Apple only sells a version of HomePod for $349. HomePod's flagship feature is its sound quality, and Apple wants consumers to pay more for good sound quality. However, in other respects, it is not as good as competitors. For example, HomePod does not support third-party music application SpoTIfy, but only supports its own music service Apple Music.
However, after all, Apple is still a new player in the smart speaker market. So improving on future products may win more market share and create real competition between Google and Amazon. There are rumors that Apple will launch a cheaper version of HomePod, which costs between $150 and $200.
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