The China Smart Device Tech-innovaTIon Summit 2015 ended. As one of the series of activities of 2015 China Mobile Innovation Week and the 3rd China Mobile Design and Maker Innovation Competition, this conference consists of the main forum and two sub-forums, bringing together leaders, academicians, and technical leaders of the industry. Nearly 500 people from industry chain experts, makers and developers attended the conference.
The conference focused on the topic of smart terminal technology innovation, but the topic is wide. Leading companies and research institutes have released the latest research reports, and more than a dozen innovative companies have released the latest innovations, ideas and designs. This conference basically reflects the current innovation direction and characteristics of intelligent terminal technology, reflects the status quo of industry chain and developer innovation, especially shows the specific technological innovation achievements in several fields of intelligent terminals.
Intelligent terminal technology innovation trend characteristics
The industry believes that the first wave of high-speed growth of smart terminals is nearing completion, but the innovation brought about by the first wave of growth is becoming more and more active, and the characteristics of innovation trends are becoming more and more obvious.
1. "User experience is supreme"
Although the user experience has always been the focus of mobile phone manufacturers, the conference "user experience is supreme" is emphasized by both the upstream and downstream of the industry chain. The high integration of mobile Internet applications, such as spurting, computing and communication, has further enhanced the characteristics of intelligent terminal products as a consumer electronics attribute, a network world portal, and an information application carrier. The pursuit of the ultimate user experience has become the main competitive point for industrial chain manufacturers. Leading manufacturers fight user experience, and innovative vendors regard user experience as the lifeline. The user experience runs through the entire product design cycle. No experience, no product, no business. "User experience first" has become the starting point and destination of intelligent terminal technology innovation.
2, soft and hard combination and patent accumulation
The terminal is a technical complex involving communication, computing technology and process technology, with both hardware and software. At present, China's industry has broken through in many aspects, but there are shortcomings in many key links. In addition to Huawei's HiSilicon, Spreadtrum, and Lianxin, some of the core models of hardware have made breakthroughs in some aspects. Qualcomm, MediaTek and other overseas manufacturers are still dominant; software is extremely active in addition to application development, and the basic operating system The platform is completely controlled by the three major systems. The core chip, key components and security controllable system, open and efficient platform and related hardware and software combination are the commanding heights of terminal technology innovation. At present, there are nearly 600,000 mobile phone related patents in the world. In recent years, the number of patents of Chinese mobile phone manufacturers has increased significantly, but the overall patent quantity is greater than the quality, and the core patents are lacking. Some manufacturers have a prosperous domestic market, but it is difficult to get out of the country due to the lack of a patent protection system. Experts attending the conference called for the mobile phone industry chain enterprises to increase technology research and development and strengthen patent accumulation.
3, intelligent hardware into the most active area
From January to July this year, China's mobile phone production was 9,047,93, a year-on-year decrease of 2.7%. Analysis of the world's major mobile phone chip manufacturers in the first half of the financial report, the overall income and profits showed a decline. Experts believe that the industry is at a turning point, and smart hardware is becoming a smooth path to a new market. The reports of Huawei, IDC, etc. at the conference also looked forward to the prospects of smart hardware. From a technical point of view, with the rapid development of intelligent sensing technology and Internet of Things technology on the basis of intelligent terminals, intelligent hardware is booming, various wearable devices are springing up, and various intelligent hardware combined with IoT technology It is colorful by the makers of makers. The emergence of numerous intelligent hardware solutions at the conference also showed that all kinds of innovative intelligent hardware, including wearable products, are becoming the most active areas of innovation in the intelligent terminal industry, and the market potential is huge in the future.
4. Construct a benign ecology
The era of mobile internet has completely changed the ecological model of the smart terminal industry. The intelligent terminal itself integrates communication technology, computing technology and IOT technology, covering product design, chip solution, key components, power supply, display, application development and manufacturing. The smart terminal industry is in a rich and constantly innovative industrial ecosystem that interacts with each other. At the conference, many enterprise experts called for only the close cooperation of all links in the industry chain, open and win-win, and technological innovation can be better realized. The key to international industry competition is the competition of industrial ecological environment capability; the ability of enterprise industrial ecological chain to control has become the key to market competition among enterprises.
5, enter the era of micro-innovation
At present, the terminal industry operating system, basic algorithms, major chips and other software and hardware technologies are basically stable, and the core enterprise market structure is difficult to change in the short term. At the product level, product form patterns are similar. The epoch-making innovation is difficult to achieve in the short term, and the era of mobile phone micro-innovation has arrived. On the one hand, in the terminal industry measured by user experience, any micro-innovation of details in the industry chain may bring huge market changes and commercial success. On the other hand, the image of Internet thinking and the depth of the Internet + in the terminal industry are also changing the technological innovation model of the terminal industry. Micro-innovation makes user participation and technology sharing possible in a wider scope, and also provides greater innovation for makers. space.
Ten directions for intelligent terminal technology innovation
1, autonomous operating system
The operating system and the industrial ecological environment thus constructed are the basic soil for intelligent terminal technology innovation, but it is also a hidden worry for the greater innovation of China's terminal industry. In the keynote report, Academician Ni Guangnan raised the role of manned spaceflight from the national information security to create the fourth largest operating system that can be controlled independently. Yuanxin Technology [1] released its new self-developed open source intelligent mobile operating system at the conference. However, some representatives believe that the core of the operating system is the creation of an ecological environment, and it is difficult to break through the current pattern. Prior to this, China's major operators have developed operating systems, but there are few results in business.
2, image optimization and optical image stabilization technology
Mobile phones have replaced cameras as the first shooting tool, and shooting is also the first functional application of intelligent terminals affecting user experience. Image optimization technology has always been a hot spot in this field. The optical anti-shake technology released by Ai Peiyi Company [2], through the "shift-axis" optical anti-shake motor, can counteract the jitter caused by the camera shooting and stabilize the image. The motor is only 5mm thick, small in size, low in power consumption, extremely delicate, and demanding in production conditions. At present, a small number of high-end models have been configured, increasing the terminal cost by about $10, and mass production can reduce costs. It is expected that the technology will become a standard standard in the next few years.
3, energy management and wireless charging
Energy consumption is the first challenge for smart terminals. Power technology is also considered to be the most commercially valuable technological innovation in the terminal field. Technological innovations around power management are very active but slow. The capacity and performance of the battery itself are subject to advances in physical chemistry and are slow to develop. Wireless charging is receiving industry attention. At present, Qualcomm and Intel are actively developing wireless charging and developing solutions. At the conference, Silicon Exhibition Technology [3] released a self-developed chip intelligent wireless charging technology, which passed the electric field transmission technology to replace the electromagnetic conversion mode, eliminating magnetic radiation, achieving 90% power conversion efficiency and low heat generation. In the future, with the maturity (efficiency, cost) and standardization of radio charging technology, wireless charging will gradually replace wired charging with its convenience.
4, no border design
The border design reflects the display technology, and the interactive content under the limited display interface reflects the utilization ability of the screen and affects the user's intuitive experience. The borderless design can increase the screen ratio, increase the interaction of the border interface, and bring unconstrained visual perception to the user, which becomes a trend of mobile phone design. Nubia [4] introduced the frameless technology and its Z9 product design at the conference. At present, this technology is relatively mature, and some mobile phones have already used borderless technology. Many mobile phone manufacturers prefer this technology.
5, artificial brain technology and voice intelligent interaction
As the most important interaction method of terminal products except physical buttons, voice intelligence has been valued by the industry for many years and is widely used, but in general, the recognition and mutual level and interaction ability are low. The use of artificial brain technology to give smart terminals a stronger "thinking" ability will enable smart terminals to be recognized from speech to speech. Zhang Sheng [5], CEO of Maker and Lingju Technology, released his artificial brain technology at the conference, including intelligent interaction, active service, massive knowledge and cognitive ability. Voice intelligent interaction will make the smart terminal truly intelligent.
6, pressure sensitive touch
Touch screen technology is one of the three key technologies of smart terminals. The touch-sensitive touch technology is interposed between resistive and capacitive touch technologies. It can realize multiple touch recognition and map different levels of functions. It is the latest in touch screen technology. the trend of. The technology was also mentioned many times by representatives at this conference. At present, Apple's latest 6S and 6 PLUS S, Huawei MATE S and other cutting-edge models use this technology. Apple is called 3D TOUCH, and Huawei is called FORCE TOUCH. With the maturity and expansion of the pressure sensing touch screen industry supply, more models will be adopted in the future.
7. Iris recognition and biometric integration
Biometric identification is an important means of intelligent terminal interaction. At present, speech recognition and fingerprint recognition have been widely used. This conference, Siyuan Kean [6] released the iris recognition technology on the intelligent terminal, and by adding an infrared low-light switching device to the smartphone camera head, high-accuracy iris recognition can be realized. Experts believe that the integration of multiple biometrics, including fingerprints, voiceprints, irises, and human faces, will be the trend of smart terminals in the future.
8, 4K video
The resolution of 4096 & TImes; 2160 4K digital image is currently the most mature image format, has been used in film and television and become a trend. As the first tool for image capture, the 4K capability has become the pursuit of current mobile phone design and configuration. Due to the limitation of the mobile phone display, the 4K application mainly lies in video recording. Apple's new 6S is the first to support 4K video, but due to more power consumption, many vendors are currently on the sidelines. With the cost reduction of camera technology and the popularity of 4K video, 4K video will become the trend of mobile phone design.
9, multiple security
With the enrichment of applications, the security issues of intelligent terminals are prominent, which has become a prominent challenge for applications. Due to the iterative nature of various mobile internet applications, the combination of hardware and software calls, and the open operating system, the security of smart terminals is extremely complicated. Sex. At present, there are mainly software protection classes and hardware isolation in the simple application layer. At this conference, Zhongke Chuangda [7] released its multiple security solutions for a wide range of intelligent hardware, which can be implemented from the hardware layer, communication layer, content layer, application layer, and security service layer. Protection. Future security technologies will receive increasing attention.
10, VOLTE and carrier aggregation
Zero wait is the highest level of terminal communication user experience. With the deployment of LTE-A and VOLTE, represented by carrier aggregation technology in China and around the world, operators' communication capabilities are enhanced, which can bring users higher-speed, clearer voice and more powerful multimedia applications. Experience, so supporting carrier aggregation and VOLTE capabilities becomes a must-have and trend for the future of the terminal. At present, Qualcomm has launched dual-carrier chips and commercialized them. The three-carrier chips are launched but not mass-produced, and the future industry chain will actively follow up.
Institutional perspectives on innovation trends and investment hotspots
The conference invited IDC, Ai Media, Innovation Workshop and ZTE Co., Ltd. to make special reports on smart terminal and mobile internet innovation trends and investment hotspots. The basic views are as follows.
1. IDC's innovation trend of intelligent terminal technology
Eight key areas: Chipset performance and IOT fusion; new storage LPDDR4; screen; recognition technology; operating system OS; user interface UI; interactive technology (display driver integration (TDDI) solution and Force Touch smart pressure screen technology); technology.
2. Ai Media's innovation trend of mobile internet application
Four trends: Super APP featuring personalization and customization will accelerate innovation and development of the entire application industry; application transition from versatile to single, focusing on an application experience, emphasizing application simplification and experience Extremely; light applications that provide users with a light and fast experience will be a major direction for the future; Web App and application open platform based on HTML5 technology will become a strong competitor of APP.
3. Zhongxing Hechuang [8] on the hot spot analysis of smart terminal investment
ZTE Co., Ltd. believes that the entire industry chain of smart terminals still has investment opportunities, focusing on six aspects: lower cost (process improvement), smaller power consumption (power management and material improvement), smaller size (structure and material changes) , shielding treatment; more environmentally friendly and dazzling water-based ink, longer power supply capacity (high density \ fast charge), RF boost (such as wide frequency adjustable), stronger computing, storage and communication capabilities; stronger external perception, more Strong image acquisition and back-end processing capabilities (SENSOR\AF\OIS\ISP), mobile phone applications for multiple sensors (pressure, optoelectronics); more human-computer interaction methods (precise application brings supplement to mainstream interaction: pressure Sensing, eye control, voice control, gestures; more secure (multiple biometrics, system, client, channel-side security technology, and payment integration); smarter (mainly at the application level and collecting data to intelligentize Processing and feedback, pattern recognition).
4. Analysis of hot spots in mobile internet investment in innovative workshops
Innovative workshops believe that for the future of ambiguity, resource scheduling, basic technology and IOT, and content entertainment are three hotspots for investors, including O2O and B2B vertical trading platforms in large industries with single-point cuts. Efficient corporate services, online education with admissions and teaching and research capabilities, Internet insurance and consumer finance. Innovation workshops also believe that IOT is a major trend in the next five years.
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