The picture shows Zhejiang Sunshine General Manager Guan Yong (left) and Gaogong LED CEO Dr. Zhang Xiaofei (right)
On March 16, 2011, the research team of the High-tech LED Industry Research Institute led by Dr. Zhang Xiaofei visited Zhejiang Sunshine Lighting Electric Group Co., Ltd. (SH.600261, hereinafter referred to as: Sunlight Lighting), and the company. General Manager Guan Yong and Deputy General Manager Zhang Yuzhong conducted in-depth discussions on the strategic transformation of traditional lighting and the future LED market layout and brand building of Zhejiang Sunshine General Manager.
Sunlight Lighting is known at home and abroad for its “OEM, energy-saving lamp production and exportâ€. According to the 2010 annual report, last year's sales revenue in the overseas market accounted for 63.41%, which contributed the most.
As one of the earliest companies entering the traditional lighting field in China, Sunshine Lighting is actively deploying a domestic sales network. As of now, the company has more than 2,000 distributors and more than 1,500 specialty stores nationwide. The channels have been subdivided into traditional channels. Hardware channels, engineering channels, large project channels, designer channels, the experience accumulated in the international market is used in the domestic market, and profits are expanded from expanding domestic demand. Zhang Yuzhong revealed that in 2011, only Sunshine Lighting project projects reached 180 million yuan.
Guan Yong said, "In the LED era, everyone is standing on the same starting line", Sunshine Lighting will take advantage of the channel in traditional lighting, and the perfect combination of traditional technology and LED technology, continue to lead the LED era.
However, due to the patented LED technology and high cost, LED lighting has not been widely used. Guan Yong believes that Sunshine Lighting should strengthen cooperation with the government, discuss LED development strategies, formulate industry rules, and gradually infiltrate the LED brand of sunshine lighting into the terminal market under the premise of popularizing education for mass consumers.
Dr. Zhang Xiaofei, CEO of Gaogong LED, said that with the development of LED technology, the capacity of upstream chips will continue to expand. Once the price of LEDs drops to twice the price of traditional energy-saving light sources, it will be the best time for LEDs to enter the public.
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