Scully said: "In the early years of working with Steve Jobs, I gained a lot of product development and marketing experience. Impressively, Jobs has also adhered to his initial principles in his subsequent work."
The following are the 12 principles of Jobs’s success discussed by Sculley:
1. Love design
Like Jobs, they all like beautiful designs. Designing is very important. Start designing from the perspective of user experience. We have studied Italian designers and have followed the car designers to learn various aspects of car design, such as comfort, materials and colors - at the time no one in Silicon Valley did. But Jobs thought of it very early. Now, what Apple does is not just computers, but also product design and marketing design. Design is actually a matter of positioning the company.
2. Pay attention to user experience
He (Jobs) often considers what the user experience is like. This is also important for Apple, because the user experience is an end-to-end system of products, but also related to product manufacturing, supply chain, marketing, and retail.
3. Do not want group discussion
Jobs once said, "How can I talk to someone who has never seen a graphics-based computer? It's like you give someone a computer but he can't see how the computer works." If this is discussed and communicated with others, this is really a big obstacle."
4. pursuing perfection
Jobs has always been a perfectionist. He feels that every step must be done well. He pays attention to everything and is very cautious.
5. Proactive for the computer market
Jobs had long proposed that computers would become consumer products. In the early 1980s, this was an amazing idea, because at the time people thought that the personal computer was only a smaller mainframe. IBM also think so. Others believe that the personal computer may be similar to a game console, but Steve Jobs’s views are completely different. He believes that computers will change the world and help people acquire capabilities that they did not dare to imagine before.
6. Minimize everything
What makes Jobs's approach unique is that he believes that the most important decision is not what you should do, but what you should not do. He is a minimizer. Steve Jobs is always cutting some elements to make the product the simplest level. Of course, Jobs does not make the product too simplistic, he just simplified the complex system.
7. Personally recruit the best talent
Jobs can always find the best and brightest people. He has leadership qualities that can attract others to join his team. Of course, he can also make people accept his opinion without actual products. Jobs always comes into contact with people who he believes are the best in a certain field. He always personally responsible for the recruitment of his team, rather than give the job to others.
8. Perfect details
One of Jobs's ideas is to "change the world." On the other hand, Jobs also pays attention to details, such as how to develop products, how to design software, hardware and systems, and what peripheral devices the product should have. He always personally participates in advertising, design, and everything.
9. Keep the scale small
Jobs himself does not like big companies. In his eyes, big companies are full of bureaucratism and lack of efficiency. He thinks these are "stupid." He believes that the Mac team should not have more than 100 members. If the scale of the Mac team exceeds 100 people, then the Mac must change the organizational structure. "I can't work that way. The way I like to work is that I have access to everything."
10. Reject employee's bad job
In my eyes, Apple is like an artist's studio. Jobs is a skilled craftsman. An engineer once showed Jobs the software code he had just written, and Jobs said after browsing: "Not good enough." Jobs always forced others to achieve the best level they can achieve, so Apple's employees are always Can do some of what they originally thought could not be done.
11. Pursue quality
One of the main differences between Jobs and Bill Gates is that Steve Jobs has good taste. Gates and others always pay attention to those products that can occupy the market, and the products launched are always to seize the market. But Jobs never did this. He thought it should be perfect.
12. System considerations
I think the iPod is a good example. It reflects Steve Jobs’s concern for the user experience and the entire end-to-end system. Jobs always focuses on the end-to-end system. He is not a designer but an outstanding system thinker. This is rare in other companies. They only want to do the part they need to do and outsource other parts.
data:
In 1983, Steve Jobs scooped Pepsi from the PepsiCo company and started the operation of Apple as a joint CEO. Scully brings world-class technology, world-class advertising, and world-class design to Apple.
However, the cooperation between the two parties did not last long. The dispute between Jobs and Sculley lasted more than a year. The board finally stood on the side of Sculley. In 1985, Jobs was kicked out of his own Apple company.
In 1998, under rivals such as IBM and Sun Microsystems, the cornered Apple board returned Steve Jobs who had driven away 13 years ago. Jobs called the apple "a boat with a big hole underneath." Jobs became the first company founder who was driven away by the board of directors and invited back.
The following are the 12 principles of Jobs’s success discussed by Sculley:
1. Love design
Like Jobs, they all like beautiful designs. Designing is very important. Start designing from the perspective of user experience. We have studied Italian designers and have followed the car designers to learn various aspects of car design, such as comfort, materials and colors - at the time no one in Silicon Valley did. But Jobs thought of it very early. Now, what Apple does is not just computers, but also product design and marketing design. Design is actually a matter of positioning the company.
2. Pay attention to user experience
He (Jobs) often considers what the user experience is like. This is also important for Apple, because the user experience is an end-to-end system of products, but also related to product manufacturing, supply chain, marketing, and retail.
3. Do not want group discussion
Jobs once said, "How can I talk to someone who has never seen a graphics-based computer? It's like you give someone a computer but he can't see how the computer works." If this is discussed and communicated with others, this is really a big obstacle."
4. pursuing perfection
Jobs has always been a perfectionist. He feels that every step must be done well. He pays attention to everything and is very cautious.
5. Proactive for the computer market
Jobs had long proposed that computers would become consumer products. In the early 1980s, this was an amazing idea, because at the time people thought that the personal computer was only a smaller mainframe. IBM also think so. Others believe that the personal computer may be similar to a game console, but Steve Jobs’s views are completely different. He believes that computers will change the world and help people acquire capabilities that they did not dare to imagine before.
6. Minimize everything
What makes Jobs's approach unique is that he believes that the most important decision is not what you should do, but what you should not do. He is a minimizer. Steve Jobs is always cutting some elements to make the product the simplest level. Of course, Jobs does not make the product too simplistic, he just simplified the complex system.
7. Personally recruit the best talent
Jobs can always find the best and brightest people. He has leadership qualities that can attract others to join his team. Of course, he can also make people accept his opinion without actual products. Jobs always comes into contact with people who he believes are the best in a certain field. He always personally responsible for the recruitment of his team, rather than give the job to others.
8. Perfect details
One of Jobs's ideas is to "change the world." On the other hand, Jobs also pays attention to details, such as how to develop products, how to design software, hardware and systems, and what peripheral devices the product should have. He always personally participates in advertising, design, and everything.
9. Keep the scale small
Jobs himself does not like big companies. In his eyes, big companies are full of bureaucratism and lack of efficiency. He thinks these are "stupid." He believes that the Mac team should not have more than 100 members. If the scale of the Mac team exceeds 100 people, then the Mac must change the organizational structure. "I can't work that way. The way I like to work is that I have access to everything."
10. Reject employee's bad job
In my eyes, Apple is like an artist's studio. Jobs is a skilled craftsman. An engineer once showed Jobs the software code he had just written, and Jobs said after browsing: "Not good enough." Jobs always forced others to achieve the best level they can achieve, so Apple's employees are always Can do some of what they originally thought could not be done.
11. Pursue quality
One of the main differences between Jobs and Bill Gates is that Steve Jobs has good taste. Gates and others always pay attention to those products that can occupy the market, and the products launched are always to seize the market. But Jobs never did this. He thought it should be perfect.
12. System considerations
I think the iPod is a good example. It reflects Steve Jobs’s concern for the user experience and the entire end-to-end system. Jobs always focuses on the end-to-end system. He is not a designer but an outstanding system thinker. This is rare in other companies. They only want to do the part they need to do and outsource other parts.
data:
In 1983, Steve Jobs scooped Pepsi from the PepsiCo company and started the operation of Apple as a joint CEO. Scully brings world-class technology, world-class advertising, and world-class design to Apple.
However, the cooperation between the two parties did not last long. The dispute between Jobs and Sculley lasted more than a year. The board finally stood on the side of Sculley. In 1985, Jobs was kicked out of his own Apple company.
In 1998, under rivals such as IBM and Sun Microsystems, the cornered Apple board returned Steve Jobs who had driven away 13 years ago. Jobs called the apple "a boat with a big hole underneath." Jobs became the first company founder who was driven away by the board of directors and invited back.
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