IPTV is a home display TV as the main display device, which integrates various technologies such as Internet, multimedia, and communication, and provides various interactive media services to home users through the IP protocol. Digital television is a technology that converts analog television signals into digital signals and processes, stores, controls, transmits and displays digital signals. Internet TV uses a PC as the main display terminal to provide multimedia services including TV programs via the Internet.
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IPTV, digital TV, and Internet TV have their own business characteristics. Compared with the digital TV and Internet TV services, the differentiated features brought by the IPTV service are obvious to the operators, and the operators are aware of the huge competitive advantages and broad business opportunities and revenue space that come with them. Compared with digital TV, the rich interactivity and aggregation of third-party value-added services give the IPTV service a natural user experience advantage and business differentiation. Compared with IPTV, the selected business content, simple operation, and broadcast-quality service quality allow ordinary TV users to select, customize, and enjoy business and Internet content as they wish. From the business itself, the IPTV service platform aggregates various value-added services such as data, communication, video, graphics, etc., so that the IPTV service presents a brilliance in the face of a hundred flowers and hundreds of schools, greatly increasing the user's stickiness and ARPU value. Net rate.
For IPTV and digital TV, the two are two businesses that share the same pulse and complement each other. IPTV is a subversive innovation based on digital TV. The most important point is “time shiftingâ€, which allows users to watch TV programs freely. IPTV can provide an almost unlimited number of channels, rich video applications and unlimited value-added applications, which is a revolution in user ratings. From the perspective of long-term development, both IPTV and digital TV are services that provide users with high-quality video platforms. For IPTV and digital TV, mutual benefit and mutual benefit are their development direction. Because the two services complement each other, users will enjoy unlimited video entertainment from both businesses.
For IPTV and IPTV, both of them play a certain role in stimulating broadband access of potential users and enhancing the appeal and loyalty to users, so as to achieve a virtuous circle of investment and return. At this stage, for operators, the growth of broadband users has reached a bottleneck. At present, China has more than 36 million PCs, and the number of TV users exceeds 300 million. If TV can be converted into network terminals, even if only 20% of TVs are successfully converted, there will be more than 60 million conversion potential. IPTV is such a highly promising business that utilizes television as a broadband network terminal, which can greatly promote the development of broadband users. On the other hand, from the analysis of user needs, users hope to maintain the consumption habits of TV terminals that have been developed and reduce the habit transfer costs; hope that IPTV services are more valuable and differentiated than traditional TV or cable TV programs; , friendly interface, fast response, high video quality and more.
With the rapid development of information technology, the opening of the market and the increasing demand from users for various services, IPTV, digital TV and Internet TV will penetrate and integrate each other. For a long time, the three will play their respective advantages. Develop together and achieve a win-win situation, creating a more integrated new entertainment industry.
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