Yesterday we reported that the game engine Unity teamed up with Lions Gate Studios to create the VR experience of the horror series "Saw 8" which will be released this Halloween. In fact, this trailer is a demonstration of Unity's upcoming Virtual Reality application for VR production.
A few days ago Unity released a simple explanation for this application on its website: For brand advertisers, the VR native ad format we are creating is based on three indicators:
Based on the IAB (Interactive Advertising Bureau, the Advertising Advertising Bureau, an advertising business organization that is responsible for setting standards, conducting advertising research, providing legal support for online advertising, etc. It defines an advertising interface that includes a video advertisement playing template and player, etc. The organization has worldwide Most famous members of the media mainly cover the creation of the latest advertising experience guide in Europe and the United States.
Is a fully customizable mini app where brands and advertisers can create immersive advertising content.
The three main elements of this application are: environment, objects, and interactions.
In addition, Unity also explained that this application for creating advertisements is suitable for inserting the story in the most natural way, without giving the player any experience to force entry into the advertisement. Players are free to choose whether to enter this advertising experience. The duration of this immersive experience is 30-60 seconds. And after the experience, the player will receive a small gift, leaving a deep impression on the brand.
From the simple experience ad flow diagram presented by Unity, it can be seen that the ad application allows the player to interact with the target in the environment after selecting “entry†and being in an environment related to the advertising content. Leave this virtual room and receive the gift.
If the “saw 8†VR experience with Lions Gate is used as the dome for this advertising application, the audience enters a secret room that is as scary as the movie and then interacts with the objects in the room, based on the answers they choose. Decided to live and die. It can be said that this design is very "electric saw". Not only meets Unity's three elements of this application, but also with previous game engines that have been repeatedly emphasized in interactive advertising applications to achieve advertising purposes through engaging content.
As a world-renowned end-to-end authoring engine, Unity has created a large number of immersive interactive experiences in 2D, 3D, VR and AR experiences. Currently there are more than 25 docking platforms, including content platforms across VR and AR. According to Unity's own announcement, more than two-thirds of all current VR/AR content is produced by the Unity engine.
Expand this experience and scale to advertising. It should be Unity's next natural layout. The only worrying thing is that the current status of VR content is still not a satisfactory situation for users. How to quickly create high-quality and attractive content experiences is not only a difficult problem for VR advertising, but also an obstacle that the entire industry has not overcome. The customer service is a dilemma.
Unity is creating a scene interactive VR experience for "Saw 8"
Google does not launch VR advertising platform but development guidelines and testing point to a goal
360-degree advertising opening rate exceeds 30%, mobile VR is the next largest advertising platform
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