Shanghai, China, January 7, 2016 - NXP Semiconductors (Nasdaq: NXPI, hereinafter referred to as "NXP") at the 2016 CES Consumer Electronics Show, which opened in Las Vegas, USA, recently. Launched a series of the most innovative technologies and products in the field of smart cars, smart homes and wearable devices. This is the first time that NXP has appeared at CES after completing the merger with Freescale, demonstrating its more complete and powerful technical strength in the field of secure wireless interconnection, and it has greatly narrowed the distance between consumers and smart life.
Smart car - the smallest car radar chip
At this CES, NXP introduced the world's smallest (7.5&TImes; 7.5mm) single-chip 77GHz high-resolution RFCMOS IC radar chip . Vehicle radar can accurately provide relevant data for the driving environment of the car, so it is the core of the automotive ADAS system both now and in the future. NXP's ultra-small size of the radar chip allows it to be mounted almost invisibly in any position in the car, and its power consumption is 40% lower than that of conventional radar chips, which greatly facilitates the design and installation of automotive sensors. NXP has already delivered the prototype of the product to some key automakers, and engineers from Google have begun testing the chip in their driverless car program.
According to IHS Research , a market research organization , with the wide application of the ADAS system, the average annual growth rate of the automotive radar sensor market will be as high as 23% in the next few years. It is estimated that the total market demand will reach 50 million by 2021.
Smart Home - the most comprehensive equipment solution in the industry
In response to the complexity of the initial setup of equipment in the smart home manufacturing process, NXP launched the most comprehensive smart home solution in the industry at CES 2016 , through technology integration to meet the safety, connectivity and convenience of home smart device manufacturing. Demand.
NXP's smart home solutions at this show cover a range of popular smart home applications, including smart lighting, smoke detection, and motion awareness. These highly integrated solutions help smart home product manufacturers dramatically increase productivity and reduce time-to-market by 50%. For the end consumer, it means more secure, easier to install and use.
These comprehensive solutions integrate leading-edge smart home-related technologies such as end-to-end security, NFC, voice sensing, ARM-based gateway application processors, and agnostic communication to achieve complete security from nodes to gateways to the cloud. And equipment one-click connection into the network, low-power standby and voice recognition, cross-protocol communication and other functions; development evaluation program includes independent lighting solutions, end node solutions, technology evaluation package (EK-004) and production modules (JN5169, JN5179) .
Wearables - the most energy-efficient Bluetooth low-power chip, smart wireless headset
At the show, NXP also introduced the latest Bluetooth Low Energy (BLE) System-on-Chip Solution QN9080 for wearable devices . As the best energy-saving BLE chip, its energy efficiency is 40% higher than existing products, and the battery life of wearable smart devices is extended to one month for the first time in the industry. Wearable device companies such as Huami Technology participated in the development of the QN9080 as a partner.
In addition, NXP and European headset manufacturer BRAGI presented the first smart and true wireless headset at the show. NXP's DASH headsets are equipped with its newly developed Near Field Magnetic Induction (NFMI) technology NXH2280 chip and KineTIsK24 microcontroller. With NXP's technology and products, DASH headsets enable wireless interactive communication with devices, both as stand-alone music players and as peripherals for smartphones, even underwater.
After completing the merger with Freescale in December 2015, the new NXP has significantly improved its overall strength by integrating the industry experience and technology accumulation of the two companies. It has been in automotive semiconductors, security identification, communication processors, and general micro-control. Fields such as the instrument have become well-deserved market leading brands. Many of the products presented at CES 2016 are the result of a combination of the strengths of the original two companies. On the day the company announced the merger, Zheng Li, senior vice president of global market sales and the president of China, said that China is the most important market and investment location of NXP. Xin NXP will further enhance the localization level of products and services in China, deepen cooperation with the domestic semiconductor industry, continue to introduce and share international advanced technologies, experiences and resources for the Chinese market, and support the healthy development of the ecosystem of China's domestic semiconductor industry. Innovation and upgrade. The products and technologies presented at CES 2016 show that NXP has been able to provide complete solutions in the areas of RF, security, connectivity, automotive, analog, sensor and network design, and will promote Chinese things in the future. The development of networking-related industries has played a more significant role.
About NXP Semiconductors
NXP Semiconductors (NASDAQ: NXPI) is committed to protecting people's smarter and more convenient lives through secure connections and infrastructure solutions. As the world's leading leader in embedded application security connectivity technology, NXP continues to drive innovation in the smart secure connected applications market, such as connected cars and IoT terminals. With over 60 years of expertise and experience, NXP has operations in more than 35 countries and employs 45,000 people.
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