Recently, many LED SMEs have fallen silently and the collapse of Shenzhen Duoli Enterprise has given the industry both inside and outside the opportunity to learn from the pain, struggling in the LED industry, or struggling colleagues and "other neighbors of the light source and the bastard fight. The relatives who are not worth "are not dared to act rashly, and the lively scene of the heat seems to be slowly moving away. The development of the real LED industry is slowly looming.
Return to the development of the main industry needs to be clearly defined
Although the LED industry temporarily faces difficulties related to the United States financial crisis and the European debt crisis caused by the poor external environment, but there are also industry sources, Shenzhen LED industry has begun to face a new round of "cottage." Li Boyuan, chairman of Bombard, said that some people now say that LED has already been rotted. The reason for doing bad is not that the industry is not good, but the result of "man-made." It is related to the three issues of corporate integrity, strategic positioning, and R&D investment. Nowadays, many companies see the screen as a display screen to make money, and they do the display screen. When they see the street lamp to make money, they do the street lamp. There is not a main business. “This kind of company is not dead.†The key to LED is the core patent, and Philips’ R&D expenses for a year. 50 million US dollars, Shenzhen LED companies R & D spending may not add up so much.
At present, the development position of LED lighting companies needs to be clarified, and blindly following the trend, it is better to think and seek change. Whoever aims at the subdivided market first will be more likely to succeed!
Looking at the development of China's LED lighting market, the first to activate is the outdoor large-angle lighting, and with the unsatisfactory “Ten Cities and Ten Thousand Peopleâ€, starting from this year, the LED lighting market has launched into the indoor field on a large scale. From this, it can be seen that companies are rushing to rush, and the prospects are naturally worrying.
China's large-scale LED lighting company Huayu Group encountered similar difficulties. In 2008, Shenzhen Huasheng Group invested 500 million yuan to build the "LED energy-saving lighting industry base" and established the Huarong LED Lighting Research Institute, which is an early entry into the LED lighting constant current power supply, energy-saving lighting, light source research and application enterprise. Its business involves public outdoor lighting: LED street lights, LED tunnel lights, LED miner's lamps, LED garden lights, LED solar street lights, LED pole lights. Administrative office lighting: LED fluorescent, LED downlights, LED spotlights. Civil lighting: LED light bulbs, LED lamps, etc., LED various power supply design and production development and processing; LED lighting research, development and production. In short, products can be widely used in roads, landscapes, commercial spaces and other occasions.
However, in a few short years, the LED lighting business invested by Huasheng Group began to disappear. Of course, there are many key factors in the success or failure of a company. However, blindly launching multiple projects without clearly positioning itself is one of the reasons for its failure.
The reporter had an exclusive interview with a company in the field of LED display. When it comes to the LED lighting market, it does not make a dialectical analysis of its own advantages and disadvantages. What products the market needs, it will immediately take orders, and then find ways to produce it to obtain Slight profit. Six months later, the company's leadership gradually found that blindly following the trend of production will eventually lead to loss of self. When referring to the company's best products or in which areas it has an advantage over its peers, it can only show the advantages of being unobtrusive and uncompetitive. A company that can gain a firm foothold in the field of LED display and achieve fruitful results must have its core competitiveness. However, if a colleague enters another field, if he can't make good use of his core competitiveness and find a development position, then he will be successful. It can be more and more distant. However, the reporter was delighted to see that the company had re-adjusted its strategy and was doing its best. The industry also looked forward to the strength of this powerful company.
However, in the industry, such as the display company's blindly launched the LED lighting industry can be described innumerable, but can stop to carefully analyze their own strengths and weaknesses, to find the right company for the development of the road is very few.
Whoever targets the market in subdivisions is closer to success
Consumers always have a first impression on a company, and most companies' success comes from their meticulous efforts in a certain sub-sector, and they have established a firm foothold in order to form a core competitiveness and have the ability to attack other markets. Such as Gree air conditioners, Haier refrigerators, Aupu bathroom heaters, and European ceiling lamps.
Speaking of Yuba, we immediately think of a brand - Oup, the leader and champion of the Yuba, and achieved a few hundred million yuan in a few years, and the achievements of the industry of Yuba, and become listed companies in Hong Kong stocks. Aopu's focus on the success of Yuba is something we cannot ignore. However, product innovation is the soul of a company's development and an aid to the development of the industry. In the rise of integrated ceiling, Aopu still stays in the traditional Yuba and existing performance and brand advantages to make a big sleep, which is also the reason for its decline. Therefore, in the LED lighting industry, the concept of the product must lead the industry to avoid being eliminated. After all, the flowers in the greenhouse cannot escape the rules of the game in the market. First of all, we must clearly position and target a subdivision area. Only then can we learn to expand.
At present, in view of the industry, due to the immaturity of the LED lighting industry as a whole, no company has achieved outstanding results in a certain segment, but in other words, any company has the opportunity to snatch the champion in a subdivided field. throne. China's LED lighting industry from outdoor to indoor follow-up phenomenon is indeed a true reflection of the industry, however, there are also some paranoid, in a subdivided areas of the LED lighting market intensive, not for the industry's riots move, made Initial success.
At present, there are already some companies in the industry who are aware of the importance of occupying the subdivided areas and have begun to exert force. For example, Foshan Ouhe Lighting Co., Ltd. has focused on LED home lighting and the love of Huajia Lighting, and has begun to make efforts in LED commercial lighting and Yajiang Photonics. LED architectural landscape lighting and so on.
The reporter believes that companies can choose to attack in a single field such as LED home lighting, LED hotel lighting, LED shop lighting, etc., and can also choose such as LED jewelry lighting, LED cabinet lighting, LED warehouse lighting and other more detailed areas of intensive cultivation.
For example, in the field of LED jewellery lighting, with the improvement of people’s material living standards, the demand for luxury goods has also greatly increased, among which jewellery is favored by people, especially women. Nowadays, more and more jewelry stores appear in the most prosperous areas of the city. In large shopping malls, jewelry counters also occupy a dominant position. The LED has the characteristics of soft and non-irritating light, rich light color, small heat radiation, and easy concealed installation. It is suitable for lighting of jewelry counters. If they can be properly designed and organically combined with the objects being illuminated, they will have an “adding icing on the cake†compared to other light sources.
From this, it can be seen that the development of the LED lighting industry so far, whether it is "points" experts and scholars or integrated media industry media organizations, or is the pursuit of green GDP officials at all levels should be soberly aware that blindly launched LED Products, what the market needs or does not need to do everything to blindly follow the trend of production, will only lead to chaos in the production management of the company, and can not find the market development position. As Liu Jun said, LED lighting companies only have a clear positioning for their own development. Targeting a segmented market can be closer to success. We have reason to believe that the LED lighting industry is about to enter the battle for subdivisions, so that the industry will gradually mature.
Return to the development of the main industry needs to be clearly defined
Although the LED industry temporarily faces difficulties related to the United States financial crisis and the European debt crisis caused by the poor external environment, but there are also industry sources, Shenzhen LED industry has begun to face a new round of "cottage." Li Boyuan, chairman of Bombard, said that some people now say that LED has already been rotted. The reason for doing bad is not that the industry is not good, but the result of "man-made." It is related to the three issues of corporate integrity, strategic positioning, and R&D investment. Nowadays, many companies see the screen as a display screen to make money, and they do the display screen. When they see the street lamp to make money, they do the street lamp. There is not a main business. “This kind of company is not dead.†The key to LED is the core patent, and Philips’ R&D expenses for a year. 50 million US dollars, Shenzhen LED companies R & D spending may not add up so much.
At present, the development position of LED lighting companies needs to be clarified, and blindly following the trend, it is better to think and seek change. Whoever aims at the subdivided market first will be more likely to succeed!
Looking at the development of China's LED lighting market, the first to activate is the outdoor large-angle lighting, and with the unsatisfactory “Ten Cities and Ten Thousand Peopleâ€, starting from this year, the LED lighting market has launched into the indoor field on a large scale. From this, it can be seen that companies are rushing to rush, and the prospects are naturally worrying.
China's large-scale LED lighting company Huayu Group encountered similar difficulties. In 2008, Shenzhen Huasheng Group invested 500 million yuan to build the "LED energy-saving lighting industry base" and established the Huarong LED Lighting Research Institute, which is an early entry into the LED lighting constant current power supply, energy-saving lighting, light source research and application enterprise. Its business involves public outdoor lighting: LED street lights, LED tunnel lights, LED miner's lamps, LED garden lights, LED solar street lights, LED pole lights. Administrative office lighting: LED fluorescent, LED downlights, LED spotlights. Civil lighting: LED light bulbs, LED lamps, etc., LED various power supply design and production development and processing; LED lighting research, development and production. In short, products can be widely used in roads, landscapes, commercial spaces and other occasions.
However, in a few short years, the LED lighting business invested by Huasheng Group began to disappear. Of course, there are many key factors in the success or failure of a company. However, blindly launching multiple projects without clearly positioning itself is one of the reasons for its failure.
The reporter had an exclusive interview with a company in the field of LED display. When it comes to the LED lighting market, it does not make a dialectical analysis of its own advantages and disadvantages. What products the market needs, it will immediately take orders, and then find ways to produce it to obtain Slight profit. Six months later, the company's leadership gradually found that blindly following the trend of production will eventually lead to loss of self. When referring to the company's best products or in which areas it has an advantage over its peers, it can only show the advantages of being unobtrusive and uncompetitive. A company that can gain a firm foothold in the field of LED display and achieve fruitful results must have its core competitiveness. However, if a colleague enters another field, if he can't make good use of his core competitiveness and find a development position, then he will be successful. It can be more and more distant. However, the reporter was delighted to see that the company had re-adjusted its strategy and was doing its best. The industry also looked forward to the strength of this powerful company.
However, in the industry, such as the display company's blindly launched the LED lighting industry can be described innumerable, but can stop to carefully analyze their own strengths and weaknesses, to find the right company for the development of the road is very few.
Whoever targets the market in subdivisions is closer to success
Consumers always have a first impression on a company, and most companies' success comes from their meticulous efforts in a certain sub-sector, and they have established a firm foothold in order to form a core competitiveness and have the ability to attack other markets. Such as Gree air conditioners, Haier refrigerators, Aupu bathroom heaters, and European ceiling lamps.
Speaking of Yuba, we immediately think of a brand - Oup, the leader and champion of the Yuba, and achieved a few hundred million yuan in a few years, and the achievements of the industry of Yuba, and become listed companies in Hong Kong stocks. Aopu's focus on the success of Yuba is something we cannot ignore. However, product innovation is the soul of a company's development and an aid to the development of the industry. In the rise of integrated ceiling, Aopu still stays in the traditional Yuba and existing performance and brand advantages to make a big sleep, which is also the reason for its decline. Therefore, in the LED lighting industry, the concept of the product must lead the industry to avoid being eliminated. After all, the flowers in the greenhouse cannot escape the rules of the game in the market. First of all, we must clearly position and target a subdivision area. Only then can we learn to expand.
At present, in view of the industry, due to the immaturity of the LED lighting industry as a whole, no company has achieved outstanding results in a certain segment, but in other words, any company has the opportunity to snatch the champion in a subdivided field. throne. China's LED lighting industry from outdoor to indoor follow-up phenomenon is indeed a true reflection of the industry, however, there are also some paranoid, in a subdivided areas of the LED lighting market intensive, not for the industry's riots move, made Initial success.
At present, there are already some companies in the industry who are aware of the importance of occupying the subdivided areas and have begun to exert force. For example, Foshan Ouhe Lighting Co., Ltd. has focused on LED home lighting and the love of Huajia Lighting, and has begun to make efforts in LED commercial lighting and Yajiang Photonics. LED architectural landscape lighting and so on.
The reporter believes that companies can choose to attack in a single field such as LED home lighting, LED hotel lighting, LED shop lighting, etc., and can also choose such as LED jewelry lighting, LED cabinet lighting, LED warehouse lighting and other more detailed areas of intensive cultivation.
For example, in the field of LED jewellery lighting, with the improvement of people’s material living standards, the demand for luxury goods has also greatly increased, among which jewellery is favored by people, especially women. Nowadays, more and more jewelry stores appear in the most prosperous areas of the city. In large shopping malls, jewelry counters also occupy a dominant position. The LED has the characteristics of soft and non-irritating light, rich light color, small heat radiation, and easy concealed installation. It is suitable for lighting of jewelry counters. If they can be properly designed and organically combined with the objects being illuminated, they will have an “adding icing on the cake†compared to other light sources.
From this, it can be seen that the development of the LED lighting industry so far, whether it is "points" experts and scholars or integrated media industry media organizations, or is the pursuit of green GDP officials at all levels should be soberly aware that blindly launched LED Products, what the market needs or does not need to do everything to blindly follow the trend of production, will only lead to chaos in the production management of the company, and can not find the market development position. As Liu Jun said, LED lighting companies only have a clear positioning for their own development. Targeting a segmented market can be closer to success. We have reason to believe that the LED lighting industry is about to enter the battle for subdivisions, so that the industry will gradually mature.
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