According to Japanese media reports, Sony recently announced that the company will launch OLED TV R&D projects next year and plans to launch TV products involving OLED and naked-eye 3D technology in the next three to four years.
OLED, namely organic light-emitting diode, also called organic electro-laser display, is characterized by lightness, thinness, and power saving. It is a recognized next-generation display technology that replaces LCD displays. At present, the global investment in OLED technology R&D is very large. Many companies including Sony, Samsung, and Panasonic are involved. It is reported that OLED displays are mainly used in small digital products such as MP3s.
Currently Samsung has used OLED displays for Pad products, and it is expected to be popularized in TV applications. In fact, as early as 2007, Sony launched the world's first 11-inch OLED TV, but due to high costs, high prices led to its poor sales, in March 2010 Sony announced that it stopped domestic production and sales of OLED TVs. . However, this does not mean that Sony has abandoned the OLED exploration. According to the relevant person in charge of Sony, in the next three to four years, the proportion of OLED technology in the consumer TV market will rise significantly. Sony has been watching the development trend of OLED technology and will invest a lot of money in the research and development of OLED technology.
OLED, namely organic light-emitting diode, also called organic electro-laser display, is characterized by lightness, thinness, and power saving. It is a recognized next-generation display technology that replaces LCD displays. At present, the global investment in OLED technology R&D is very large. Many companies including Sony, Samsung, and Panasonic are involved. It is reported that OLED displays are mainly used in small digital products such as MP3s.
Currently Samsung has used OLED displays for Pad products, and it is expected to be popularized in TV applications. In fact, as early as 2007, Sony launched the world's first 11-inch OLED TV, but due to high costs, high prices led to its poor sales, in March 2010 Sony announced that it stopped domestic production and sales of OLED TVs. . However, this does not mean that Sony has abandoned the OLED exploration. According to the relevant person in charge of Sony, in the next three to four years, the proportion of OLED technology in the consumer TV market will rise significantly. Sony has been watching the development trend of OLED technology and will invest a lot of money in the research and development of OLED technology.
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