Changfang Lighting's 2012 net profit of 47.76 million yuan decreased by 27% year-on-year

On February 27th, Shenzhen Changfang Lighting (300301) released the 2012 performance report. During the reporting period, the company achieved operating income of 573 million yuan, an increase of 35% over the previous year; operating profit was 55.81 million yuan, down 26% from the previous year; total profit was 54.16 million yuan, down 29% from the previous year; attributable to the parent company The net profit was 47.76 million yuan, a decrease of 27% over the previous year.

According to Changfang Lighting, in order to consolidate and expand market share, adopting an active price reduction strategy has led to a decline in product gross margin. At the same time, the company implements a multi-brand marketing strategy. As it is currently in the expansion period, the cost investment is higher than the same period of last year. Therefore, the sales expenses have increased significantly, and the company's net profit has decreased.

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