Haier refrigerator makes frost-free more exciting

Looking back at the 2012 hot words, there are “to power” and “fighting streets”, and in the family life, “frosting” has become one of the hot words affecting the attitude of netizens. What promotes this phenomenon is the “Love • Frost-free” series of interactive activities created by Haier refrigerators. Through the lively and interesting stories written by netizens, the “frosting” life has become more exciting. .

Recently, the reporter learned from the organizer that in the “Love/No Frost” online interactive activity platform, the stories loved by netizens have conveyed countless love among students, couples, and children. Positive energy.

The “frostless” story happens to you

When the reporter visited Weibo, he discovered that the stories of the netizens were all-inclusive: "The school representative" saved her stomach with a frost-free refrigerator, and the couple said that the frost-free refrigerator brought "Full House" and the housewife used a frost-free refrigerator. Enjoyed a fresh life, the military embarrassed the desire for "frosting", 4 years old Lolita's dream now is that the refrigerator at home is not "frost", Haier refrigerator has become a "matchmaker", so that the guy holds a beautiful return ... ... The stories shared by netizens are all based on "love," and under the theme of love, "frosting" becomes a life experience.

What are the stories behind these stories? As a result, the reporter dialed the phone and interviewed three netizens who appeared in the “Love/No Frost” story, action story, and sharing article, and continued to pay attention to their “frosting free” life.

The netizen Flying Trapeze 789 is a “school representative” of a foreign elite school. Her experience with frost-free life represents the love of Haier refrigerators among young people overseas. “The preservation effect of Haier refrigerator not only saved my stomach, but also saved me the trouble of defrosting. Now many of my classmates overseas have also used the Haier refrigerator.” It is reported that fresh light and fresh VC are preserved through light waves. With the application of technology, Haier's frost-free refrigerator can provide all-round moisturizing and preservation of food ingredients, guarantee the freshness and nutrition of food, and enable people to enjoy a fresh life.

Ms. Zhou, a netizen, is a netizen who has been defrosted by Haier staff. The defrosting troubles are most evident in her body. On New Year's Day, she specifically took her daughter to the store to look at the frost-free refrigerator. “I promised my daughter that she would buy a frost-free refrigerator at home during the Chinese New Year so that she would never have to worry about snow in the refrigerator. The reporter learned that Haier Refrigerator's all-air cooling technology and 3D stereo surround wind technology can completely protect the food from cold air, and 365 days a day will not be frosted.

The netizen “Xiao Xiao” is a typical urban girl who officially married with her boyfriend on the day “I love you for a lifetime.” No one ever thought that He Xiaoxiao and her boyfriend had a Haier frost-free refrigerator. In fact, it is very simple, just like the cartoon, simple and natural. "It is not difficult to find that in the eyes of netizens, Haier refrigerator has become a carrier to carry love, bring real changes to the lives of netizens.

Advantage resource platform allows users to love "no frost"

Haier frost-free refrigerator can get the trust and love of users, Haier from the user's needs to fully grasp and meet. The reporters found that netizens all said that after the Haier refrigerator was actually used, humanized design was the key to the success of Haier refrigerators. For example, in the design of the three-door refrigerator variable temperature zone, free cooling can be performed according to the needs of different users for refrigeration and freezing; the door-to-door refrigerator meets the needs of users for large-capacity refrigerators and beverage bars; multiple refrigerators are classified The best storage.

In fact, on Haier refrigerator's “Love/No Frost” website, there are many “love/frosting” stories worth sharing. Behind these stories are Haier’s creative satisfaction of user needs. Especially in the Internet era, Haier refrigerators have also completed the transition from service-oriented companies to platform-based companies. At present, Haier has established five global R&D centers in China, Asia, Europe, the Americas, and Australia. It has achieved efficient integration of user resources and R&D resources, and has truly achieved its development strategy of “taking a global response to the world”. According to Euromonitor International's survey results, Haier refrigerators have been ranked first in global sales for five consecutive years, and they have promoted frost-free sustainable development with absolute advantages.