Recalling China's mobile phone industry in 2012

In 2012, rivers and lakes of mobile phones have become very popular. Manufacturers continue to push products to screens with larger cores and more low prices. Internet companies hold high banners to inflict crimes. Original mobile phones can be so "silk" and traditional marketing models have also changed; in terms of mobile phone manufacturers, feng shui takes turns Turn, now the boss is Samsung. In the last week of 2012, we may wish to review the changes in mobile phones in 2012.

Keywords high price and low price

2012 is a veritable "four-core year." HTC, Samsung, LG, ZTE, Huawei, Meizu and other brands have launched quad-core phones. At the same time, the large-screen mobile phones with 5 inches or more came out intensively, while the Apple iPad mini size dropped below 8 inches, blurring the industry boundaries. While the screen is getting bigger and bigger, at the same time as the number of cores is increasing, the selling price is getting lower and lower.

In addition to domestic mobile phones, international manufacturers such as Samsung and Motorola have continued to spy on low-priced smartphones. In the future, low-priced smart machines will become the protagonists. How to open up new ideas that cater to the market is the most important factor for mobile phone manufacturers.

Keywords New recruits

In 2011, Lei Jun and Xiaomi Mobile started the prelude to the Internet companies entering the mobile phone field. Today, Lei Jun and his millet technology have become Internet companies competing to imitate "success stories." Internet companies get together to make products. There are many companies including Xiaomi Technology, Baidu, Alibaba, Shanda, Sina and Qihoo 360. In addition, a number of Internet recruits such as Pepper, Coca-Cola, and Green Orange have emerged.

Compared to traditional smart phone terminal manufacturers, Internet companies have completely different corporate genes, and relying solely on “Internet ideas” can make mobile phones profitable, and the concept of successful cross-border success is unknown. This is also the most important issue facing Internet companies. problem.