Consumer Electronics Market Keyword Interpretation: Energy Saving and E-Commerce

In 2012, the home appliance industry is going through the current situation of a relatively sluggish situation. However, the home appliance market is showing a trend of low growth and high growth. The industry is very lively. Home Appliances to the countryside, energy subsidies, old-fashioned three major home appliances policies gradually expired to make the home appliance market development phase of a low ebb, the third and fourth-level markets to become the new darling of businesses, the state took out 26.5 billion to promote energy-saving subsidies ... ... major events, no one Does not reflect the surging current home appliances market this year. From the end of the year to the end of the year, the newspaper will adopt a special coverage of the situation, this year, a comprehensive review and summary of the home appliance 3c industry, looking forward to excavate more highlights, hoping to play a positive role in promoting the home appliance 3c market next year.

The three major home appliances policies have gradually begun to expire. Since the beginning of this year, home appliances to the countryside, energy subsidies, old-fashioned exchanges, three major power policies have gradually expired, so that the development of household appliances market appears a phase of low ebb. There are three main unfavorable factors: First, the cancellation policy for home appliance replacements, and since then, home appliances to the countryside alone to support the policy effect of the market, the domestic policy of the home appliance market after the advent of the era; second, based on real estate regulation unabated policy tone, Mortgage demand may continue to slump, and real estate and home appliance industry are closely related, so the difficulties of the home appliance industry can be predicted; Third, in the context of the economic downturn, the home appliance market is facing great challenges. By the middle of the year, the policy-induced overdraft began to gradually disappear. It is worth mentioning that although the three major policies are expired, the consumption of energy-saving and environmental-friendly green appliances will rise again.

The rise of three or four markets, home appliances, energy subsidies and old-fashioned three home appliances policies after the withdrawal, "after the era of home appliances to the countryside" has become a number of household electrical appliances manufacturers often hanging in the mouth of the words, three, four market has become the new darling of businesses. Undoubtedly, home appliances to the countryside have successfully stimulated rural consumption and opened the door to the rural market. Newly-emerging consumer groups, large population bases, and tangible consumer demand have caused businesses to have a passion for this new market and have rushed to compete for this share. People in the industry believe that the new market will be a new beginning. Quality and service adherence and brand image building will be a long process. Adhering to a consumer-led enterprise can achieve the third and fourth-tier markets.

26.5 Billion to Promote Energy-Saving Subsidy On May 16, the State Council Standing Conference studied policy measures to promote the consumption of energy-saving appliances and other products, and decided to arrange financial subsidies of 26.5 billion yuan to start promoting air conditioners, flat-panel TVs, refrigerators, washing machines and water heaters that meet energy-saving standards. The amount of subsidies varies from 70 to 600 yuan, and the promotion period is tentatively set for one year. After the implementation of the policy, with the successive publication of the energy-saving subsidies for the five categories, each major chain store, some brand-name channels, and e-commerce channels have started related work. The adjustment of product structure by manufacturers has also related to non-energy-saving products. Clearance promotion. Multiple positive moves have impressed consumers and led to a new wave of household appliances consumption boom. The market has also shown a fiery scene that has not been seen since the three major subsidies policies were withdrawn last year. The industry believes that the state has introduced a subsidy policy for energy-saving appliances. On the one hand, consumers benefit and will play an active role in promoting the sales of energy-saving home appliances. On the other hand, the introduction of subsidy policies will benefit the mid- to high-end energy-saving products. In order to promote home appliance manufacturers adjust product structure.