On May 24, 2016, the strategic opening of the new Kaiping Big Value Platform was held at the Dlive Life Hall in Beijing's 798 East District. At the press conference, the cool-on HiFi high-content TV A2 series and VR product strategy made its public debut. Keqiao Chairman Wang Zhiguo announced that he had reached in-depth cooperation with iqiyi and put forward a big content strategy covering film, television, education, tourism, health, games, etc. He tried to build Coocaa into a user-centered and covering all aspects of family life. Powerful screen operation platform.
What is big content?
Cool content is based on the massive content of the Internet, on the basis of big data, through a variety of screening methods for sorting and induction, and ultimately presented to home users through a large screen. Different types of households achieve accurate delivery of different premium content.
Through partner screening, the introduction of superior content providers, such as iQIYI's top content providers, ensures the quality of resources
Through quality screening, based on good content, high-definition content suitable for large-screen presentations is filtered out
Refined content based on big data, such as reselecting content based on viewing time and viewing duration
Then present the selected premium content to the user
Users can be divided into seven categories according to their usage habits and preferences: children's family, adolescent family, single family class family, young couples with children's family, family housewife family, middle-aged couple family, retired elderly family
Different types of households achieve accurate push of different premium content to ensure that the content is truly in line with their needs
In addition, the big content not only contains video content, but also education, travel, shopping malls, health, games and other content
Big content realizes big screen new value
In fact, CoolOpen has always been a non-traditional Internet TV company with platform-based operations as its core business. Cool open is in the forefront of the industry in terms of platform operations. In 2011, it launched the first TV operating system, which has become China's largest television operating system. Up to now, the CoolOpen system has exceeded 17 million operational terminals, with over 8 million monthly active users, and an average daily PV of more than 200 million. In 2017, the large screen is expected to receive revenue of 500 million.
As an open platform, Cooca has been cooperating with leaders in many fields. At the press conference, Kuang Kai’s chairman Wang Zhiguo also issued awards for partners for application platforms such as Cool Movie, Cool Education, and Cool Travel.
One of the major contents of this conference was the announcement of cooperation with iQIYI, not only on the content side and product side, but also on the level of technology development. Coocaa and iQIYI established IC (iQIYI+coocaa) joint laboratory, focusing on 4K, HDR, panoramic and other codec technology trend research, to provide users with the best OTT TV big screen experience; signing the largest OTT history Cooperative orders, to jointly launch 1 million "VIP TV", including 2 years of VIP cooperation content (including VIP HD content of the Central People's Broadcasting Station, Jiangsu Radio and TV Directorate, iQIYI, Movie Network, etc.) It will reach 3 billion. Cooper's cooperation with Galaxy and iQiyi has created a new win-win model for the industry. This is the first time that the industry has truly achieved the best combination of the highest quality VIP content and the most professional large-screen hardware, realizing the maximization of value.
Multiple layouts provide more meta-services
As an Internet TV company with a large number of users, further expansion of the forging of its content system has become a top priority for Coolo to deepen its operation base and expand its service scope.
In this regard, Coocaa's approach is based on Kuo Kai's own platform and a joint professional content provider to build a big content strategy system. Cool open system integrates television, education, tourism, shopping malls, games, music, and applications. In cooperation with iQIYI and Tencent Video, the two giants of the video industry, Q&A cooperated with Cool Partners to launch cool education and cool travel with high quality suppliers in education and tourism. Today, education has become an important part of TV content. Kukai has achieved the nation’s first TV education O2O platform. Kukai has partnered with third-party educational resource providers to build intellective education, Beva Songs, Guoguo Paradise, and music. The elite content of the famous teacher classroom and talented young world can effectively cultivate children’s interest in learning and improve the enthusiasm of children’s learning; cooperate with Yifang education and tailor the family-based system-based education services for family members to cover pregnancy. Infants, preschool education, elementary school, middle school, vocational examination, artistic life, parent school, etc. In the tourism cooperation, Coolopen is already the largest online travel service provider in the field of big screens. Ctrip is a close partner of CoolCube, creating a brand-new travel method such as cool open movie and TV tour to help cool users to easily travel around the world.
In addition, Cool Co., Ltd. has chosen to enter into a deep cooperation with Global Shopping in its shopping cooperation. It has a modern warehousing and logistics distribution center with an area of ​​more than 50,000 square meters, and has shipped more than 50 carriers together, and has opened up TV and mobile phones to achieve fast mobile payment. Cool open health and health medical help one, medical treatment 160 in-depth cooperation, let cool open became the living room smart TV health testing, consulting the first platform. Through this application, users' physical health index can be recorded in real time, health status can be detected, TV remote consultation, medical recommendation, appointment registration, and accompanying medical care services can be realized. In the music and game services, Coocaa has a wide range of cooperation content with Tianhe K song, Rainbow music, and Joyin Technology, and has in-depth cooperation with Tencent games in order to provide users with rich online game resources.
As the theme of the cool development conference is "non-ecological, big content." Compared to LeTV’s so-called ecosystem, Kukai’s big-content strategy has a long openness advantage from the beginning of the layout. At the same time, it also has a professional hardware infrastructure support for both design and performance. It is believed that the Cool Content Strategy will bring new changes to the Internet TV industry.
What is big content?
Cool content is based on the massive content of the Internet, on the basis of big data, through a variety of screening methods for sorting and induction, and ultimately presented to home users through a large screen. Different types of households achieve accurate delivery of different premium content.
Cool open big content schematic
Through partner screening, the introduction of superior content providers, such as iQIYI's top content providers, ensures the quality of resources
Through quality screening, based on good content, high-definition content suitable for large-screen presentations is filtered out
Refined content based on big data, such as reselecting content based on viewing time and viewing duration
Then present the selected premium content to the user
Users can be divided into seven categories according to their usage habits and preferences: children's family, adolescent family, single family class family, young couples with children's family, family housewife family, middle-aged couple family, retired elderly family
Different types of households achieve accurate push of different premium content to ensure that the content is truly in line with their needs
In addition, the big content not only contains video content, but also education, travel, shopping malls, health, games and other content
Big content realizes big screen new value
In fact, CoolOpen has always been a non-traditional Internet TV company with platform-based operations as its core business. Cool open is in the forefront of the industry in terms of platform operations. In 2011, it launched the first TV operating system, which has become China's largest television operating system. Up to now, the CoolOpen system has exceeded 17 million operational terminals, with over 8 million monthly active users, and an average daily PV of more than 200 million. In 2017, the large screen is expected to receive revenue of 500 million.
As an open platform, Cooca has been cooperating with leaders in many fields. At the press conference, Kuang Kai’s chairman Wang Zhiguo also issued awards for partners for application platforms such as Cool Movie, Cool Education, and Cool Travel.
One of the major contents of this conference was the announcement of cooperation with iQIYI, not only on the content side and product side, but also on the level of technology development. Coocaa and iQIYI established IC (iQIYI+coocaa) joint laboratory, focusing on 4K, HDR, panoramic and other codec technology trend research, to provide users with the best OTT TV big screen experience; signing the largest OTT history Cooperative orders, to jointly launch 1 million "VIP TV", including 2 years of VIP cooperation content (including VIP HD content of the Central People's Broadcasting Station, Jiangsu Radio and TV Directorate, iQIYI, Movie Network, etc.) It will reach 3 billion. Cooper's cooperation with Galaxy and iQiyi has created a new win-win model for the industry. This is the first time that the industry has truly achieved the best combination of the highest quality VIP content and the most professional large-screen hardware, realizing the maximization of value.
Multiple layouts provide more meta-services
As an Internet TV company with a large number of users, further expansion of the forging of its content system has become a top priority for Coolo to deepen its operation base and expand its service scope.
In this regard, Coocaa's approach is based on Kuo Kai's own platform and a joint professional content provider to build a big content strategy system. Cool open system integrates television, education, tourism, shopping malls, games, music, and applications. In cooperation with iQIYI and Tencent Video, the two giants of the video industry, Q&A cooperated with Cool Partners to launch cool education and cool travel with high quality suppliers in education and tourism. Today, education has become an important part of TV content. Kukai has achieved the nation’s first TV education O2O platform. Kukai has partnered with third-party educational resource providers to build intellective education, Beva Songs, Guoguo Paradise, and music. The elite content of the famous teacher classroom and talented young world can effectively cultivate children’s interest in learning and improve the enthusiasm of children’s learning; cooperate with Yifang education and tailor the family-based system-based education services for family members to cover pregnancy. Infants, preschool education, elementary school, middle school, vocational examination, artistic life, parent school, etc. In the tourism cooperation, Coolopen is already the largest online travel service provider in the field of big screens. Ctrip is a close partner of CoolCube, creating a brand-new travel method such as cool open movie and TV tour to help cool users to easily travel around the world.
In addition, Cool Co., Ltd. has chosen to enter into a deep cooperation with Global Shopping in its shopping cooperation. It has a modern warehousing and logistics distribution center with an area of ​​more than 50,000 square meters, and has shipped more than 50 carriers together, and has opened up TV and mobile phones to achieve fast mobile payment. Cool open health and health medical help one, medical treatment 160 in-depth cooperation, let cool open became the living room smart TV health testing, consulting the first platform. Through this application, users' physical health index can be recorded in real time, health status can be detected, TV remote consultation, medical recommendation, appointment registration, and accompanying medical care services can be realized. In the music and game services, Coocaa has a wide range of cooperation content with Tianhe K song, Rainbow music, and Joyin Technology, and has in-depth cooperation with Tencent games in order to provide users with rich online game resources.
As the theme of the cool development conference is "non-ecological, big content." Compared to LeTV’s so-called ecosystem, Kukai’s big-content strategy has a long openness advantage from the beginning of the layout. At the same time, it also has a professional hardware infrastructure support for both design and performance. It is believed that the Cool Content Strategy will bring new changes to the Internet TV industry.
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