Is LeTV's shared car platform also experiencing a downtime crisis?

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The highly anticipated shared car platform is in crisis again. A few days ago, some sources said that LeTV’s shared car brand Zero Pai Leu was suspected to have stopped operating in Beijing. The app showed no car available for many days, and 400 customer service calls were not answered. Let's take a look at the related content with the car electronics editor.

The reporter's investigation found that most of the outlets in the app currently show no vehicles available, but the vehicles under the platform can still be found in some offline rental outlets. On the evening of July 20th, the three rental points outside the South Fourth Ring Road in Beijing showed that one car was available.

The Zero Piece enjoys a suspense of suspense, which is the second brand in the industry after the car rental friend shared the car. The shared auto market, which is known for its heavy assets and heavy operating models, has long been plagued by no consumption, no capital, no profit. The crisis of the sharing of the brand of the shared car has appeared in the past, which has cast a shadow over the industry. Can it become another huge traffic portal and 100 billion business after the network car and shared bicycles, which tests the players in the market.

Suspension of doubt

LeTV's money shortage crisis and its shared car brand zero-selling. It is said that only the existing 12 rental points operated by the Zero School in Beijing have shown that there are no cars available for rent. The customer service of the Zero Piece responded that “some vehicles are subject to annual inspection and maintenance”. According to the news, although the app shows that there is no car available for rent at a certain rental point, the reporter found that two cars with the zero-sex sign were found in the parking lot, and one of the electric cars was zero. The music logo has been blurred. The same situation also occurs at another rental point. Although the app showed no cars available, in the parking lot, three vehicles with the zero-segment logo were found.

On July 19th, the reporter went to the Zero Party to enjoy the rental point survey of the Wal-Mart store in Kuntai Mall. It was found that although there was no vehicle available in the Zero-Payment App, there was a zero-seat sharing in the parking lot of the rental point. car. At the rental point of Quintiles International Building, the reporter found that a zero-sex car enjoys the vehicle and the body logo is unrecognizable. The parking lot management staff of the rental point said that the car was placed for a long time, and the zero-single enjoys the initial release of about three vehicles, and the usage rate is low. “In addition to the Zero Pie, there are other brands sharing cars in the parking lot, but the usage rate is relatively high.”

Subsequently, the reporter logged into the Zero Pai Le to enjoy the App survey and found that after entering the mobile phone number, the verification code could not be obtained. After contacting the online customer service through the WeChat public number, the customer service staff said that because the network problem caused the user not to receive the verification code in time, the customer service can be queried. When the Beijing Business Daily reporter asked why the App showed no vehicles available, WeChat online customer service said that you need to call customer service to consult. Afterwards, the reporter repeatedly called the customer service and failed to connect. On July 20th, the Beijing Business Daily reporter logged into the Zero-Payment App to find that three rental points outside Beijing’s South Fourth Ring Road showed that one car was available.

Full contraction

The Zero Piece enjoys a rumor of suspension. This is the second time that the shared car market has suffered a crisis after the shared car friends rented a car. When the shared car brand borrows the policy, Dongfeng wants to sprint the horse, the super high maintenance fee, parking fee and the previous vehicle input fee make many small players “not able to do it”, the friend’s car rental shutdown and the zero-sense enjoyment crisis Industry people see that it is difficult to last long by blindfolded.

According to the reporter's understanding, Zero Pai Lexiang Company is affiliated to LeEco Holdings (Beijing) Co., Ltd., which was launched in early 2016 and announced in May 2016 that it has obtained a capital injection plan of RMB 2 billion from the parent company. As of September 2016, the brand is in Beijing. It has nearly 70 outlets and 300 vehicles, covering Beijing's major transportation outlets and commercial center. He Yi, chairman of Zero Pai Lexiang, said that the company will take the lead in completing the layout of 3,000 vehicles in seven cities including Beijing and Shanghai before the end of 2016. Among them, Beijing will invest 500 vehicles in the year. 200. However, the Zero Pai App also shows that the platform is currently only operating in the Beijing area, with only more than 20 rental points and most of which show no vehicles available.

Multiple pressure

Since the birth of the shared car, whether the model has consumer demand, heavy assets and heavy operation mode has been the focus of the outside world for a long time. At the same time, compared with the network car and the shared bicycle market, the field is still Without the attention of capital predators, even after the country issued relevant regulatory opinions, capital seems to still not “catch” the industry.

A person in charge of the shared car brand who did not want to be named said that the friendship between the car rental and the zero-sponsored car was atypical. The friend’s car rental could not survive the break of the capital chain during the transition period, and the zero-single enjoyment relied entirely on LeTV. The serious impact of the LeTV crisis. Both outage crises have their own particularities and do not represent the entire industry trend. Although the shared automobile industry still faces pain points such as imperfect user credit system, poor parking conditions, and incomplete charging facilities, the national policy has been encouraging the development of shared vehicles, and the entire industry is moving in the right direction.

Zhu Dajian, a professor at the School of Administration, Urban Management and Construction Engineering of Tongji University in Shanghai, told reporters that in the shared automobile industry, small enterprises face problems such as funds and resources and can only survive. At present, the shared automobile market is dominated by new energy vehicles. Some large enterprises such as BAIC and SAIC have strong funds, vehicles, licenses and other resources. They can place vehicles in large quantities to meet the needs of consumers and their own development. Less, no parking spots, if there is a problem such as a broken capital chain, it is even more difficult to survive.

The above is about the car electronics - the shared car platform of LeTV is also experiencing a crisis of outage? For related introductions, if you want to know more information, please pay more attention, electronic engineering will provide you with more complete, more detailed and updated information.