In 17 years, this new type of laser television display product seems to have entered an exciting period. In addition to the traditional brands BenQ, Optoma, etc., the appliance giants such as Hisense, Changhong and other brands continue to pilot Gaoge, but also attracted the Internet TV brands like Mi, micro whale, storm, etc. to attack the laser television field. Coupled with millet's ecological company and a domestic laser projector manufacturers launched the launch of 9999 yuan Mi laser television, but also to the entire industry for the continued popularity of laser TV.
An industry insider told the audio-visual circle that so many companies with Internet labels started to get involved in the laser television (laser projection) field. In a sense, they activated the traditional “projection display†industry, allowing Epson, Hitachi, and Panasonic. Such as the Japanese traditional projection brand occupy professional niche market to become lively and dynamic. The projection industry, which was originally a sunset, became a new type of rising sun under the tide of the Internet.
However, industry sources also expressed concern over the excessive expansion of current laser television. In the past two years, Internet TV brands have entered the laser television (projection) industry, bringing new gameplay, ideas and models, but at the same time they are worried about disrupting the projection industry. Has always paid attention to quality and technology "architecture system." Because a large number of Internet brands have squeezed in, and a large number of low price cuts, and even hit a malicious marketing card, will make the emerging laser TV market order "chaos", which is extremely detrimental to the future development of laser TV.
For such concerns, the same person who is the head of television for the Internet TV brand, Global Intelligence’s president, Fu Qiang, also believes that at the moment, there are indeed some brands that are indeed “hot†in the “laser-laser TVâ€. In order to reach a sensitive point, the micro-projection chip size It is an irresponsible statement to say that it is a laser television that fits into the box of the mainstream projection and then brings the laser light source and the short-focus lens.
Fu Qiang said that he still plans to lay out laser projection products from March this year, and he has not claimed to be a laser television product until now. Because it seems to look still, a short focal projector with a laser light source can not really be called laser television. A true sense of laser television, first in the form of appearance to include anti-light curtain, ultra-short focal lens body and high-quality speaker configuration, so that it can be considered a complete "television experience", which is the difference in product form.
In addition, the chip with the same function as the smart TV in the internal form can achieve the LCD image quality processing technology. Followed by high brightness, wide color gamut, rich content applications. Compared to ordinary home projectors, the brightness of the projector must reach 2000 lumens and the color gamut coverage should exceed one hundred, so as to truly restore natural colors.
It is more pragmatic to look at the layout of the large-screen laser display. Although we have an earlier layout relative to the brother brand, we still see laser products that have already been introduced as laser projectors. There is no laser television. However, in the fourth quarter of this year, laser projection products with even greater brightness and color will be launched, which will achieve relative balance in all dimensions and may bring positive effects to laser television.
The audiovisual circle also believes that when these Internet brands come into the laser television, do not behave in such a way that they are hot and must follow the industry’s original industrial chain and borders. We must focus on product quality as the core, focusing on product-focused R&D systems, quality control, and marketing systems. Remember not to only look at the gains and losses in the eyes, should be better in product quality cultivation. For example, the brightness indicators, content richness, how to place the living room more beautiful and more coordinated are the current consumer pain points to do better. This will require some new arrivals of Internet manufacturers to do even more extreme products. Only in that case will the laser TV market really open up a completely new situation.
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