It is still difficult to attract popular prices with the price of LED lights greatly reduced

On September 19, the media led by the Foshan Municipal Bureau of Land and Resources visited the “Three Old Transformation” event. The reporter learned from the Guangdong Provincial New Light Source Base that more than 30 projects have been put into production in the 70 projects introduced by the base. However, businesses located in South China (International) Electric Light Source Lighting City, said that due to the economic downturn and environmental impact, the LED market is currently relatively flat sales.

Progress: Lighting City Phase II Project Used as Exhibition

According to Luo Chung Huanan (International) Vice President of Electric Light Source Lighting City, Yang Houhua revealed that as of the end of the lighting city 1800 shops have been rented out, a total of more than 400 domestic and international lighting brands stationed. “We will have 800 acres of land in the second phase of approval, opposite the lighting city, mainly for large-scale lighting exhibition, if the smooth construction will start at the end of next year.” Yang Houhua said.

More than 30 projects have been put into production in the 70 projects introduced by Guangdong Province's new light source base, which has a “production base + market sales” pattern with lighting companies. According to the person in charge of the base, China National Semiconductor Corporation, a heavy-chip chip manufacturing giant upstream of the LED industry, will start production in October.

Market: Half of the lamp price is halved by customers

Although the LED project was put into production at the new light source industry base in Luocun Province, nearly half of the LED project was affected by the economic downturn. Many businesses indicated that this year's business was lukewarm. “Only 10 customers a day last year will have an average of only four or five per day this year.” Peng Danqing, a sales representative of Foshan City Spectral Energy Saving Technology Co., Ltd. in Lighting City, said that the prices of many LED branded enterprises that were stationed last year were generally raised, but After this year's low orders, they have adopted low-price competition strategies. Some LED lights last year cost 95 yuan. This year, they have been adjusted to 45 yuan.

Wu Yulin, general manager of Casio Lighting Design Co., Ltd., which also opened a store in Lighting City, said that real estate regulation has also affected the marketing of LED lighting, and the decreasing trend of overall orders for lighting projects has also started to be transmitted to LED lighting. "Although the current price of LED products is still declining, technological innovation is fast and there is a lack of product quality standards, which also weakens the demand for LED orders from customers." Wu Yulin further explained that in the situation where the downstream market has not yet been fully opened. In the past two years, excess capacity has caused LED emerging industries to fall into a price war.

According to a survey conducted by the reporter, many LED manufacturers currently have to reduce the cost of LED lighting products by adopting a method of reducing the cost of their products. In the past few years, the price was in the chip market with a unit price of 5 to 6 yuan. At present, there are even 4 domestic chips.