The audio and lighting industry should no longer believe in good quality and low price.

The era of Industry 4.0 has swept through, and the global industrial structure has undergone a major exchange of blood. The manufacturing industry is facing unprecedented challenges and opportunities. This year, Premier Li Keqiang mentioned in his government work report that enterprises are encouraged to carry out personalized customization, flexible production, and cultivate the spirit of craftsmanship.
Recently, the supply-side reform has also strongly called for the improvement of the quality of the audio and lighting industry. Blindly expanding production and pursuing inferior quality and low price have not adapted to the market demand. Only by manufacturing fine products can we continue to strive for further progress and advocate the craftsmanship of the audio and lighting industry. It is a benign competition against fake and shoddy, and it is the gospel of the healthy and sustainable development of the entire industry.
Throughout the industry, with an annual output value of more than 30 billion, China has become an important manufacturing country in the world's lighting and audio industry, but it still has a distance from the international first-line brands. Moreover, due to the low barriers to entry, overcapacity has caused the Chinese audio and lighting market to be filled with too many counterfeit and shoddy products. The inferior quality of the inferior goods will not only disrupt the market order, but will further aggravate the further improvement of brand quality, so that consumers' confidence and trust will be impacted, and the continuous development of the entire industry of audio and lighting will be in jeopardy.

Especially in today's China's manufacturing costs have risen sharply, the low-cost advantage of Chinese manufacturing has gradually lost, and even the cost is high enough to catch up with Europe and the United States. Don't believe that there are products that are "cheap and cheap", which often means "cutting corners."

The consequences of cutting corners are often the pursuit of perfection and the pursuit of perfection by the craftsman spirit. The quality has been raised from 99% to 99.99%, which is a wake-up call for the current audio and lighting industry!

Looking at the craftsmanship of German craftsmen, the "Made in Germany" not only won the market, but also won the reputation. In addition to well-known German brands such as Mercedes-Benz, BMW, Audi, Bosch and Siemens, thousands of small and medium-sized enterprises that ordinary consumers have not heard of, "there is a specialization in the industry." Once the industry is selected, there is no side to it. Accumulate good feelings, and continue to gain market share in the market segments, thus becoming the "leader" in their respective fields. The speciality of the audio and lighting industry also requires manufacturers to learn the craftsmanship spirit of the Germans, and strive to make every production process and every craft design elaborate, so as to transmit the sound of the heavenly voice and present the perfect dance lighting for the audience. Present an unparalleled performance.

“Made in Germany” has become synonymous with quality and reputation.

The audio and lighting industry is an important part of the performing arts equipment. To bring the ultimate spiritual enjoyment to the people, the quality of the products must be improved. The standard of the market standards is also indispensable. The inferior products are blocked in the market at the doorstep. Guarantee. This requires further improvement of relevant laws, strict investigation of inferior products, ensuring the environmental purity of the audio and lighting market, in order to breed the healthy growth of national fine products.

Returning to the original, focusing on quality, the current audio and lighting industry needs to slow down, only to create quality products can withstand the test of time.

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